MKT 651 Advanced Marketing Management Home Page

Professor: Office: Office Hours: Phone: E-mail: Semester: Time: Classroom:

Dr. Aspy P. Palia SCB Room C-402-e After class & by appointment 956-8642 (Work) 947-5144 (Home) aspy@hawaii.edu Fall 2008 6:00 - 8:45 pm SCB Room D-204

PARAMETERS Course Introduction Course Outline Course Schedule Course Grading Getting Started List of Acronyms Marketing Discipline Marketing Nuggets Simulation Benefits COMPETE Simulation FAQ Simulation Performance Competing Teams - Industry M FEEDBACK Forms Co. / Brand Names & Goals MINISIM Order Suggestion/s Surveys CODES Evaluation Course Evaluation PPA Evaluation PPM Evaluation

ASSIGNMENTS Individual Report Team Assignments Communicating Marketing Info Communication Tips Presentation Techniques CODES Registration/Login Graphics Packages Product Portfolio Analysis Product Positioning Map BCG Matrices Template TOOLS Worksheets COMPETE Analysis Programs - CAP COMPETE Analysis Programs Directory COMPETE Analysis Worksheets COMPETE Performance Worksheets MINISIM Multiple Regression Data Matrices Guidelines Right-Click & Save Multiple Regression Data Matrices Discussion Forum Use Yahoo! Groups Yahoo! Groups Guidelines

RESOURCES Asia-Pacific Marketing Websites Asia-Pacific Region Websites Internet Statistics / Surveys Marketing Facts Marketing Journals Marketing Media Resources Marketing Resources / Tools 2000-01 | 2002-03 National Online Populations Selected B-to-C Websites - 1999 Top 200 B-to-B Websites - 1998, '99, 2000, '01, '02, '03 Top Computer Industry Websites - 1997, 1998, 1999 Useful Marketing Websites SEARCH ENGINES / DIRECTORIES Find Articles ProQuest Search Engine Directory UHM Business Research Databases UHM ABI / Inform Global UHM Asian Business (ProQuest) UHM Business Source Premier UHM Emerald Fulltext UHM ingenta (UnCover) UHM LexisNexis Academic Universe

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