aspyawar.htm
Aspy P. Palia
Credentials | Bio | Vita



Shidler College of Bus.
World Wide Web
  • is Professor of Marketing, Shidler College of Business, University of Hawaii at Manoa -
  • specializes in strategic market planning, positioning, internet marketing, and international business
  • is Associate Editor of e-Service Journal & active in executive education
  • teaches courses on Marketing Strategies, Marketing Management & Decision Making, and Internet Marketing
  • does research on countertrade in the Asia-Pacific region, parallel importing, and protectionism
  • develops strategic market planning, market segmentation & positioning, and internet marketing software packages
  • develops interactive online BCG Matrix and product positioning map graphics packages
  • provides links to international marketing resources within the Asia-Pacific region
  • provides links to the Top B-to-B websites and Asia-Pacific business websites
  • is a mechanical engineer with 6.5 years construction equipment sales/exports experience, Larsen & Toubro Ltd.
  • conducts executive [E] / faculty [F] / student [S] seminars on strategic market planning & internet marketing at:
  • National University of Singapore [E,F,S]
  • Indian Institute of Management, Ahmedabad [E,F,S]
  • Administrative Staff College of India [E]
  • Hong Kong Institute of Marketing [E]
  • International University of Japan [F,S]
  • Japan-America Institute of Mgmt. Science [E,S]
  • Asia-Pacific Center for Executive Development [E]
  • Singapore Management University [S]
  • Marketing Institute of Singapore [E]
  • Chulalongkorn University [E,F,S], Thailand
  • Kathmandu College of Management [E]
  • University of Intl. Bus. & Economics, Beijing [S]
  • Vietnam National University, Hanoi [E,S]
  • Pacific Asian Management Institute [E,F]

  • Internet Marketing Executive Seminars Survey

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    Seminar Topics Description

    S # Topic Description
    1 1:1 Marketing focus on customers one at a time, establish learning relationship
    2 Brand Differentiation differentiate brand from competitive offerings in a way that is valued by customers
    3 Brand Equity create brand equity, perceived quality, brand awareness/identity/association/loyalty
    4 Commercial Online Services understand strengths/weaknesses/audiences of online services & target consumers
    5 e-Retailing Best Practices overcome customer reluctance, transform interest into action, facilitate online sales
    6 Global Branding common features of global brands, benefits and pitfalls
    7 ICDT Model (INSEAD) systematic approach to analysis and classification of internet-based strategies
    8 Infomediaries custodians/agents/brokers of customer info, market on their behalf, protect privacy
    9 Interactive Website Databases discover visitor characteristics, engage them, establish ongoing dialogue, customize
    10 Internet Bullseye Marketing Model use 30 criteria to predict success, prioritize offerings, determine appropr. Objectives
    11 Internet Communication Medium understand unique features of new communication medium, & consumer behavior
    12 Internet Impact on Marketing Concepts evolution of marketing/product concept, create value in marketspace, marketing role
    13 Internet, Intranets, Extranets, Intronets, & Supranets understand how web rides on the Internet, 4 types of network applications, examples
    14 Internet Marketing Exemplars market segments/info provided to stakeholders/website development by Dell/Amazon
    15 Market Segmentation Analysis & Positioning market segmentation, product positioning, VALS, VALS 2, i-VALS, use online data
    16 Marketing Technology data collection / storage, ease of info access, and availability of applications
    17 Physical and Virtual Value Chains customer delivered value, physical & virtual value chains, add value, value matrix
    18 RS Model (Harvard) marketplace v marketspace transactions, value creation in marketspace, opportunities
    19 Real-Time Marketing use technology in interactive new product development & reduce time to acceptance
    20 Response Hierarchy Models cognitive, affective and behavioral stages of consumer response, 4 models, sequences
    21 Strategic Market Planning use integrated strategic market planning, BCG Matrices, GE Strategic Grid, PIMS
    22 Technographics (Forrester Research) consumer segments based on motivations, buying habits, and ability to purchase
    23 VALS, VALS 2, i-VALS (SRI) values and lifestyles analysis, psychographic analysis, VALS, VALS 2, i-VALS
    24 Value-added Internet Marketing Techniques website adoption process and prerequisites, value-added techniques for visitor types
    25 Value Matrix 3 stages of value-adding information process adoption, implications for management
    26 Virtual Communities move closer to 1:1 marketing, leverage customers' ideas/voices in design/promotion
    27 Website Development Stages 17 stages of website development; use Dell Computer illustration

    Last Updated on 11/26/99
    By Dr. Aspy P. Palia
    Email: aspy@hawaii.edu

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    This webpage was created on November 4, 1999.

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