Aspy P. Palia: Internet Statistics e-Commerce B2B B2C Facts 2001, University of Hawaii at Manoa

Aspy P. Palia
Credentials
Bio | Vita

2001 Marketing Facts B2B
Ethnic
International
Internet
Media
Research (Global Market Research)

Source: American Marketing Association, 2001
Go to: Internet Marketing Resources Go to: Useful Marketing Websites Return to: Aspy P. Palia Home page

B2B

The Net is nice, but business still is done mostly on a phone call-by-phone call basis.

B2B e-Commerce Spending
B2B Online Trade
B2C vs. B2B e-Commerce Spending
Global B2B e-Commerce Spending Projections
Largest US B2B Advertising Buyers
US Annual B2B Sales

B2B e-Commerce Spending

(In billions, estimated or projected; totals may not add due to rounding.) E-exchange (or e-marketplace) trade is e-commerce conducted through an online market.

Year >>>	1998	1999	2000	2001	2002	2003	2004
E-exchange	$10.9	$23.0	$73.1	$232.9	$550.2	$1,202.3	$2,704.1
All other	$33.7	$122.0	$329.6	$720.1	$1,638.2	$2,747.5	$4,593.2
Total e-commerce	$44.6	$145.0	$402.7	$952.9	$2,188.4	$3,949.8	$7,297.3

Source: GartnerGroup

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E-Exchange vs. Bilateral, 2000-2004

(in billions) Bilateral trade is defined as B2B e-commerce between pairs of direct trading partners. E-exchange (or e-marketplace) trade is e-commerce conducted through an online market.

Year	Bilateral	E-exchange	Total
2004	$1,278.5	$1,417.0	$2,695.5
2003	$936.5	$886.9	$1,823.4
2002	$701.4	$465.5	$1,166.9
2001	$570.6	$146.0	$716.6
2000	$351.5	$54.7	$406.2

Source: Forrester Research

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B2C vs. B2B e-Commerce Spending

in U.S., 1998-2004

(in billions) All totals are estimates or projections.

Year	B2C	B2B
2004	$184.5	$2,695.5
2003	$143.8	$1,823.4
2002	$101.1	$1,166.9
2001	$64.2	$716.6
2000	$38.8	$406.2
1999	$20.2	$176.8
1998	$8.0	$43.1

Source: Forrester Research

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Global B2B e-Commerce Spending Projections

by Industry Category, 1998-2004

(in billions) Totals may not add due to rounding. Categories ranked by 2004 projections.

Category	1998	1999	2000	2001	2002	2003	2004
High-tech, electronics & electrical equipment	$21.7	$72.2	$181.6	$420.2	$929.5	$1,326.8	$1,741.9
Automotive, other equipment	$1.4	$4.7	$19.1	$66.8	$189.2	$528.5	$1,337.2
Utilities	$6.9	$16.1	$50.2	$132.5	$274.5	$451.3	$764.5
Transportation, logistics services	$2.7	$11.5	$41.6	$91.9	$203.3	$431.9	$756.6
Other manufacturing	$0.3	$1.2	$11.9	$26.5	$93.2	$271.9	$675.3
Petrochemicals, pharmaceuticals	$1.6	$6.9	$17.8	$48.9	$131.1	$300.9	$613.2
Communications, other services	$0.0	$0.7	$3.0	$27.4	$130.6	$233.8	$573.6
Business publishing	$8.6	$27.3	$65.4	$106.8	$149.5	$193.1	$275.0
Office Supplies	$0.7	$2.5	$6.8	$19.8	$58.9	$136.0	$267.9
Metals	$0.2	$0.5	$2.1	$5.9	$16.6	$43.6	$195.7
Other	$0.5	$1.2	$3.3	$6.4	$12.2	$32.1	$96.5
Total	$44.6	$145.0	$402.7	$952.9	$2,188.4	$3,949.8	$7,297.3

Source: GartnerGroup

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Largest US B2B Advertising Buyers

by Company, 1999

(in millions, all media)

Rank	Company	Total Annual B2B Ad Spending
1	AT&T Corp.	$385.7
2	IBM Corp.	$303.4
3	Microsoft Corp.	$218.9
4	Sprint Corp.	$209.7
5	Verizon Communications	$180.2
6	American Express Co.	$175.6
7	Hewlett-Packard Co.	$168.4
8	First Union Corp.	$161.4
9	Compaq Computer Corp.	$145.0
10	Alltel Corp.	$127.9

Source: B2B

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Projections by Medium, 2000 vs. 2005

(in billions)

Medium	2000	2005
Internet	$15.5	$85.8
Radio	$22.1	$37.9
Magazine	$43.8	$68.6
Television	$47.7	$77.1
Newspaper	$85.3	$137.3
Direct Mail	$201.5	$335.3
Telephone	$354.7	$556.3

Source: DRI-WEFA

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Ethnic

Marketing to Hispanics claims the largest investment, but Asians are becoming a more popular target.

10 Largest Advertisers to the African-American Market, 2000
10 Largest Advertisers to the Hispanic Market, 1999 vs. 2000
African-American Buying Power
Minority Buying Power
US Hispanic Advertising Expenditures

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10 Largest Advertisers to the African-American Market, 2000

refers to ads placed on Black Entertainment Television (BET) and in print magazines, Ebony, Jet and Essence.

Rank	Company	Spending in US$ Millions
1	Johnson Publishing Co. Inc.	$14.5
2	General Motors Corp.	$7.5
3	Procter & Gamble Co.	$7.3
4	L'Oreal SA	$7.0
5	Philip Morris Cos. Inc.	$6.4
6	Ford Motor Co.	$4.0
7	U.S. Government	$3.6
8	Daimler Chrysler AG	$2.9
9	Johnson & Johnson	$2.8
10	Alberto-Culver Co.	$2.4

Source: Competitive Media Reporting

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10 Largest Advertisers to the Hispanic Market, 1999 vs. 2000

(in millions of U.S. dollars) Ads placed on Spanish-language TV, radio and print

Company	2000 Spending	Company	1999 Spending
Procter & Gamble Co.	$46.2	Procter & Gamble Co.	$46.2
MCI / WorldCom	$37.5	AT&T Corp.	$35.0
AT&T Corp.	$35.0	MCI Comms. Corp.	$34.0
Sears, Roebuck and Co.	$35.0	Sears, Roebuck and Co.	$30.0
McDonald's Corp.	$27.0	McDonald's Corp.	$26.0
Americatel	$25.0	Anheuser-Busch Cos. Inc.	$20.0
Miller Brewing Co.	$25.0	Toyota Motor Corp.	$20.0
Philip Morris Cos. Inc.	$25.0	Kraft Foods	$17.0
Anheuser-Busch Cos. Inc.	$22.0	Johnson & Johnson	$17.0
Toyota Motor Corp.	$22.0	Colgate-Palmolive Co.	$15.0

Source: Hispanic Business Inc.

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by Product Category, 1999 vs. 1998

(in billions) 10 categories attracting the most spending

Product Category	1999	1998	% Change
Housing, related charges	$117.0	$114.0	2.6%
Food	$47.3	$44.9	5.3%
New & used cars, trucks	$27.6	$25.6	7.8%
Apparel products	$21.2	$20.5	3.4%
Health care	$13.5	$13.0	3.8%
Household furnishings, equip.	$12.8	$9.1	4.0%
Telephone services	$12.7	$12.9	-1.5%
Gifts	$7.4	$8.3	-10.8%
Contributions	$7.3	$8.4	-13.0%
Insurance	$7.1	$8.0	-11.2%

Source: Target Market News

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By Race, 1990 vs. 2001

(in billions)

Category	Buying Power 1990	Buying Power 2001	Buying Power % Change	Market Share 1990	Market Share 2001
Total minority	$439.9	$860.6	95.6%	10.6%	12.2%
Black	$307.8	$572.1	85.9%	7.4%	8.1%
Hispanic	$207.5	$452.4	118.0%	5.0%	6.4%
Asian	$112.9	$253.8	124.8%	2.7%	3.6%
Native American	$19.2	$34.8	81.0%	0.5%	0.5%

Source: Jeffrey M. Humphreys, University of Chicago

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US Hispanic Advertising Expenditures

by Medium, 1996-2000

(in millions) reflecting Spanish-language advertising only in the 10 US markets having Hispanic populations, not including advertising production costs

Medium	1996	1997	1998	1999	2000
Network / national TV	$380.3	$452.6	$666.5	$700.0	$800.8
Local TV	$260.0	$327.0	$330.2	$391.0	$450.6
National radio	$75.5	$90.0	$120.0	$138.0	$156.7
Local radio	$246.5	$285.0	$320.0	$370.0	$401.0
Print	$193.2	$201.9	$217.1	$229.8	$253.8
Outdoor / transit	$42.8	$51.4	$56.5	$61.6	$67.1
Total	$1,198.3	$1,407.9	$1,710.3	$1,890.4	$2,130.0

Source: Hispanic Business

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International

Asia Pacific is gaining ground in both the consumer and business-to-business arenas.

European Online Consumer Spending
Internet Contribution to International Business
Mobile Commerce Revenues
Regional B2B e-Commerce Projections
World's Online Population
Worldwide e-Commerce

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European Online Consumer Spending

By Region, 1999 - 2005

(in billions of US dollars)

Country	1999	2000	2001	2002	2003	2004	2005
Benelux	$0.2	$0.6	$1.3	$2.5	$4.7	$7.2	$9.3
France	$0.5	$1.7	$4.2	$9.3	$19.3	$32.5	$46.6
Germany	$1.0	$2.8	$6.5	$13.5	$26.2	$41.4	$55.9
Italy	$0.2	$0.7	$1.7	$3.7	$7.3	$11.8	$16.3
Spain	$0.2	$0.5	$1.2	$2.5	$5.1	$8.3	$11.7
Scandinavia	$0.5	$1.2	$2.6	$5.1	$9.1	$13.2	$16.3
United Kingdom	$1.4	$3.7	$8.3	$16.6	$30.9	$46.9	$60.6
Rest of Europe	$0.2	$0.5	$1.4	$3.1	$6.6	$11.2	$16.3
Total	$4.1	$11.7	$27.1	$56.2	$109.2	$172.6	$233.0

Source: Datamonitor

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Internet Contribution to International Business

by World Region, 2001

Percentage of sites from outside parent company's home region

% of Sales	North America	Europe	Asia Pacific	Other
None	38.9%	23.1%	29.6%
Less than 10%	22.1%	7.7%	7.4%	16.7%
10% to 49%	23.8%	30.8%	33.3%
50% to 89%	5.4%	26.9%	11.1%	33.3%
90% to 99%	3.4%	3.8%	7.4%	16.7%
100%	6.4%	7.7%	11.1%	33.3%

Source: ActivMedia Research

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by Region, 2000 vs. 2005

(in billions) Mobile commerce revenues include retail, travel, paid content and advertising revenues generated over wireless connections. US and Japan total included as part of North America and Asia, respectively. Columns may not add up due to rounding.

Region	2000	2005
Asia	0.4	9.4
Japan	0.4	5.5
Western Europe	0.0	7.8
North America	0.0	3.5
United States	0.0	3.3
Latin America	0.0	0.5
Other	0.0	1.0
Global Total	$0.4	$22.2

Source: Jupiter Media Metrix

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Regional B2B e-Commerce Projections

1999 - 2005

(in billions, US dollars) Totals may not add up due to rounding. Forecast now includes data from those companies that have released information on how much of their procurement has moved online as well as actual e-commerce sales transaction data gathered through interviews.

Region	1999	2000	2001	2002	2003	2004	2005
North America	$98.0	$255.0	$480.0	$920.0	$1,680.0	$2,590.0	$3,620.0
Europe	$18.4	$72.5	$188.0	$417.0	$753.0	$1,200.0	$1,750.0
Asia	$31.5	$96.8	$220.0	$503.0	$949.0	$1,660.0	$2,400.0
Rest of World	$2.15	$9.0	$31.0	$89.0	$250.0	$500.0	$760.0
World Total	$150.1	$433.3	$919.0	$1,929.0	$3,632.0	$5,950.0	$8,530.0

Source: GartnerGroup

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World's Online Population

by World Region in Millions

Most recent Asia Pacific numbers include Australia with 8.4 million users, and Japan with 38.6 million users as of November. Most recent European estimates include Russia, with NUA estimating 9.2 million Russians online as of August 2000.

Region	Nov. 2000	March 2000
Africa	3.1	2.6
Asia Pacific	104.9	68.9
Europe	113.1	83.4
Middle East	2.4	1.9
North America	167.1	136.9
South America	16.5	10.7
Global	407.1	304.4

Source: NUA Internet Surveys

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Worldwide e-Commerce

(in billions, US dollars) e-Commerce defined as the dollar value of transactions on the Internet

Year	Value
2004	$6,789.8
2003	$3,979.7
2002	$2,321.2
2001	$1,233.6
2000	$657.0

Source: Forrester Research

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Internet

Projections for the Internet industry are more tempered; growth curves remain steep.

Extranets and Intranets, 2001
International Revenues via Internet, 2001
Share of Internet Advertising
US Online Advertising
Web Budget Allocation
Wireless Retail Sales
Worldwide Internet Advertising Spending

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Extranets and Intranets, 2001

Companies' Plans

	Extranets	Intranets
Currently have	19.9%	37.9%
Planned in next year	8.4%	5.6%
Planned eventually	15.1%	11.8%
Do not expect to have	46.3%	38.1%
Don't know	10.3%	6.6%

Source: ActivMedia Research

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International Revenues via Internet, 2001

Percentage of Sales

Percentage of sales from other countries before and after introduction of Internet marketing

% International Revenues	Current	Prior to Net Marketing
None	26.4%	35.1%
Less than 10%	14.5%	10.5%
10% to 49%	17.7%	9.5%
50% to 89%	5.6%	2.4%
90% to 99%	2.8%%	0.2%
100%	5.2%	0.8%
Don't know / no answer	27.6%	41.5%

Source: ActivMedia Research LLC

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Share of Internet Advertising

by World Region, 2000 vs. 2005

Region	2000	2005
North America	85.0%	73.0%
Europe	7.0%	13.0%
Asia Pacific	6.0%	11.0%
Latin America	1.0%	3.0%

Source: Forrester Research

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US Online Advertising

1999 - 2003

(projections, in billions)

	Jupiter Media Metrix	Forrester Research
2003	$11.5	$17.24
2002	$8.8	$12.59
2001	$6.5	$8.68
2000	$4.7	$5.36
1999	$3.2	$2.81

Source: Jupiter Media Metrix

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Web Budget Allocation

by Company Size, 2001

(in Number of Employees)

Activity	1-10	3-10	11-100	100+
Internet, public Web presence	67.4%	63.0%	62.4%	53.0%
Extranet, private external relationship	2.7%	4.0%	8.6%	12.2%
Intranet, internal Web-support business	2.5%	6.1%	9.9%	11.3%
Online access	15.0%	13.4%	10.3%	9.4%
All other online activities	10.7%	12.9%	8.8%	15.0%

Source: ActivMedia Research

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Wireless Retail Sales

by Type of Device, 2000 - 2005

in billions Totals may not add up due to rounding

Device	2000	2001	2002	2003	2004	2005
Personal computer	$44.8	$73.9	$110.6	$154.2	$199.3	$246.0
Interactive TV				$1.1	$6.5	$19.7
PDA			$0.1	$0.5	$1.4	$3.1
Phone					$0.1	$0.3
Total	$44.8	$73.9	$110.7	$155.8	$207.3	$269.2

Source: Forrester Research Inc.

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Worldwide Internet Advertising Spending

by Region

in millions

Region	2000	2001	2002	2003	2004	2005
North America	$7,042	$9,562	$13,779	$19,282	$25,208	$30,744
Europe	$620	$1,079	$1,792	$2,723	$4,008	$5,685
Asia Pacific	$534	$911	$1,494	$2,309	$3,346	$4,518
Latin America	$106	$182	$308	$499	$785	$1,183
Total worldwide	$8,303	$11,735	$17,374	$24,814	$33,347	$42,160

Source: Forrester Research

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Media

Among traditional media, cable TV's niche audiences are drawing lots of ad dollars

Largest Industry Categories for Ad Revenues
Change in Number of Magazine Titles
Outdoor Ad Revenue
Total Newspaper Ad Expenditures
Total Radio Ad Revenue
Total TV Ad Revenue
US Ad Expenditures

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Largest Industry Categories

Magazine
Outdoor
Newspaper
Television
Radio

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Magazine

(in millions) Cars and light trucks are sales and leasing.

Category	Revenues
Cars and light trucks	$1,579.2
Financial products, services	$710.2
Prescription medications	$635.2
Internet	$543.2
TV and cable TV	$490.7

Source: Competitive Media Reporting

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Outdoor

(in millions) Cars and light trucks are sales and leasing.

Category	Revenues
Resorts, travel	$172.0
Amusements, events	$126.5
Restaurants	$114.7
Telecommunications	$109.1
Financial products, services	$101.8

Source: Competitive Media Reporting

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Newspaper

excludes national newspapers (in millions) Cars and light trucks are sales and leasing.

Category	Revenues
Car & truck dealers	$2,767.6
Financial products, services	$1519.3
Home and building retailers	$1300.2
Telecommunications	$1,195.6
Electronic, toy, hobby retailers	$1,096.8

Source: Competitive Media Reporting

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Television

(in millions) Cars and light trucks are sales and leasing.

Category	Revenues
Cars & light trucks	$6,176.9
Restaurants	$3,134.6
Telecommunications	$2,110.3
Financial products, services	$1,834.3
Motion pictures	$1,797.1

Source: Competitive Media Reporting

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Radio

(in millions) Cars and light trucks are sales and leasing.

Category	Revenues
Telecommunications	$263.5
TV and cable TV	$233.7
Financial products, services	$183.5
Car and truck dealers	$167.6
Restaurants	$149.9

Source: Competitive Media Reporting

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Change in Number of Magazine Titles

by 10 Largest Categories, 1996 vs. 2000

Number of Titles

Category	1996	2000	% change
Regional interest	837	794	-5.1%
Computer & automation	590	675	14.4%
Travel	525	669	27.4%
Music, music trades	397	506	27.4%
Health	469	493	5.1%
Comics	532	451	-15.2%
Lifestyle	273	400	47.0%
Management	232	301	29.7%
Children	260	266	2.3%
Family	228	265	16.2%

Titles on this list may include Canadian and trade publications, in addition to U.S. consumer magazines.
Source: National Directory of Magazines, 2000.

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Outdoor Ad Revenue

Total, 1996 - 2000

(in billions) For each year in the period, billboard ads accounted for approximately 60% of total outdoor ad revenue, while street furniture-transit ads brought in the remainder.

Year	Revenue
2000	$5.24
1999	$4.83
1998	$4.41
1997	$4.05
1996	$3.76

Source: Competitive Media Reporting and Outdoor Advertising Association of America

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Total Newspaper Ad Expenditures

by Type of Ad, 1998 to 2000

(in millions)

Type of Ad	1998	1999	% change	2000	% change
National	$5,721	$6,732	17.7%	$7,653	13.7%
Retail	$20,331	$20,907	2.8%	$21,409	2.4%
Classified	$17,873	$18,650	4.3%	$19,608	5.1%
Total	$43,925	$46,289	5.4%	$48,670	5.1%

Source: Newspaper Association of America

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Total Radio Ad Revenue

by Type of Advertising

(in billions)

Type of Ad	1998	1999	2000
Local spot	$11.9	$13.6	$15.2
National spot	$2.8	$3.2	$3.6
National network	$0.7	$0.9	$1.0

Local spot revenue to local stations from local advertisers
National spot revenue to local stations from national advertisers
National network revenue to radio networks from national advertisers

Source: Radio Advertising Bureau

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Total TV Ad Revenue

by Type of Ad, 1999 vs. 2000

(in millions) In 2000, Television Bureau of Advertising combined "local and national spot" into this category; numbers in these categories for 1999 were added for comparison.

Type of Ad	1999	2000	% change
Local spot	$15,575.9	$17,574.4	12.8%
Syndicated TV	$2,996.3	$3,188.3	6.4%
Network TV	$18,003.2	$20,276.4	12.6%
Total broadcast TV	$36,575.4	$41,039.1	12.2%

Source: Competitive Media Reporting and Television Bureau of Advertising

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US Ad Expenditures

by Type of Media, 1997 - 2001

(in millions) Expenditures include all commissions as well as art, mechanical and production expense. Billboard figures for 2000 and 2001 to be finalized later; totals for those years do not include billboard category.

Type of Media	1997	1998	1999	2000	2001 (projections)	% change, 1997-2001
Newspapers	$41,670	$44,292	$46,648	$49,246	$51,430	23.4%
Magazines	$9,821	$10,518	$11,433	$12,348	$12,965	32.0%
Broadcast TV	$36,893	$39,173	$40,011	$44,435	$45,070	22.2%
Cable TV	$7,237	$8,547	$10,429	$12,364	$13,758	90.1%
Radio	$13,491	$15,073	$17,215	$19,585	$20.810	54.3%
Yellow Pages	$11,423	$11,990	$12,652	$13,367	$14,090	23.3%
Direct Mail	$36,890	$39,620	$41,403	$44,715	$49,950	35.4%
Business Papers	$4,109	$4,232	$4,274	$4,700	$5,310	24.8%
Billboards	$1,455	$1,576	$1,725	NA	NA	NA
Internet	$600	$1,050	$1,940	$3,200	$5,120	753.3%
Miscellaneous	$23,940	$25,523	$27,571	$32,372	$34,667	45.0%
Total	$187,529	$201,594	$215,301	$236,332	$252,990	NA

Source: Univresal McCann

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Research

The industry in South America has taken a hit from currency fluctuations.

10 Largest Markets
Asia Pacific Countries
Central, South American Markets
European Markets
World Value for Marketing Research Data

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10 Largest Markets

by Country, in Value of Marketing Research Data

(in millions of U.S. dollars)

Country	1999	Country	1998
United States	$5,433.6	United States	$4,935.1
United Kingdom	$1,585.3	United Kingdom	$1,525.0
Germany	$1,406.4	Germany	$1,326.1
Japan	$1,062.2	Japan	$906.1
France	$1,006.8	France	$893.7
Italy	$418.7	Italy	$414.7
Canada	$377.2	Canada	$285.0
Spain	$304.7	Spain	$274.2
Australia	$283.4	The Netherlands	$259.1
The Netherlands	$258.9	Brazil	$250.0
Total	$12,137.2	Total	$11,069.0

Source: ESOMAR

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Asia Pacific Countries

10 Largest by Marketing Research Expenditures, 1999 vs. 1998

(estimates, in millions of U.S. dollars) Expenditures for research by marketing research companies or institutions, excluding work conducted in-house or by advertising agencies, universities, government departments or nonprofit institutions. 1998 data are not revised. 1998 was the first year data were available for Australia, and the data were uncertain, better data were collected for 1999.

Country	1999	Country	1998
Japan	$1,062.2	Japan	$894.0
Australia	$283.4	Australia	$285.0
China	$133.2	China	$62.0
Korea	$75.6	New Zealand	$59.0
New Zealand	$59.7	Hong Kong	$50.0
Hong Kong	$55.4	Korea	$43.0
India	$46.9	Taiwan	$40.0
Taiwan	$40.5	India	$38.0
Singapore	$29.8	Singapore	$28.0
Thailand	$28.8	Malaysia	$20.0

Source: ESOMAR

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Central, South American Markets

10 Largest by Marketing Research Expenditures, 1999 vs. 1998

(estimates, in millions of U.S. dollars) Expenditures for research by marketing research companies or institutions, excluding work conducted in-house or by advertising agencies, universities, government departments or nonprofit institutions. 1998 data are not revised. 1998 was the first year data were available for Mexico and Venezuela, and the data were uncertain, better data were collected for 1999.

Country	1999	Country	1998
Mexico	$167.3	Brazil	$250.0
Brazil	$165.1	Mexico	$200.0
Argentina	$113.9	Argentina	$100.0
Chile	$40.5	Colombia	$40.0
Colombia	$29.8	Chile	$40.0
Venezuela	$26.6	Venezuela	$30.0
Puerto Rico	$22.4	Puerto Rico	$22.0
Peru	$21.3	Ecuador	$11.0
Ecuador	$10.7	Uruguay	$8.0
Dominican Republic	$8.5	Dominican Republic	$8.0

Source: ESOMAR

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European Markets

10 Largest by Marketing Research Expenditures, 1999 vs. 1998

(estimates, in millions of U.S. dollars) Estimates for research by marketing research companies or institutions, excluding work conducted by clients in-house or by advertising agencies, universities, government departments or nonprofit institutions. 1998 data are not revised.

Country	1999	Country	1998
United Kingdom	$1,585.3	United Kingdom	$1,525.0
Germany	$1,405.8	Germany	$1,326.1
France	$1,006.4	France	$906.1
Italy	$418.6	Italy	$414.7
Spain	$304.6	Spain	$274.2
The Netherlands	$258.8	The Netherlands	$259.1
Sweden	$242.8	Sweden	$232.5
Belgium	$121.4	Switzerland	$117.2
Switzerland	$119.4	Belgium	$114.3
Austria	$91.0	Austria	$91.0

Source: ESOMAR

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World Value for Marketing Research Data

1999 vs. 1998

(in millions of U.S. dollars) World value includes total expenditures on marketing research in that country by domestic and foreign clients, but does not include spending on work done by noncommercial institutions such as government departments and universities, or that done by advertising agencies and management consulting firms when using their own resources to conduct research.

Region / Country	1999	1998
Europe total	$6,189.0	$5,838.2
EU member nations	$5,738.4	$5,416.3
Asia Pacific total	$1,888.2	$1,581.9
Japan total	$1,062.2	$893.7
North America total	$5,811.0	$5,180.1
United States total	$5,434.4	$4,935.1
Central and South America total	$639.3	$735.2
All other nations total	$116.1	$75.0
1999 World total	$14,643.6	$13,410.4

Source: ESOMAR

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bravenet.com

This web page was created on August 26, 2001.

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E-Exchange vs. Bilateral, 2000-2004

in U.S., 1998-2004

by Industry Category, 1998-2004

by Company, 1999

Projections by Medium, 2000 vs. 2005

by Product Category, 1999 vs. 1998

By Race, 1990 vs. 2001

by Medium, 1996-2000

By Region, 1999 - 2005

by World Region, 2001

by Region, 2000 vs. 2005

1999 - 2005

by World Region in Millions

Companies' Plans

Percentage of Sales

by World Region, 2000 vs. 2005

1999 - 2003

by Company Size, 2001

by Type of Device, 2000 - 2005

by Region

by 10 Largest Categories, 1996 vs. 2000

Total, 1996 - 2000

by Type of Ad, 1998 to 2000

by Type of Advertising

by Type of Ad, 1999 vs. 2000

by Type of Media, 1997 - 2001

by Country, in Value of Marketing Research Data

10 Largest by Marketing Research Expenditures, 1999 vs. 1998

10 Largest by Marketing Research Expenditures, 1999 vs. 1998

10 Largest by Marketing Research Expenditures, 1999 vs. 1998

1999 vs. 1998

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