Boston Network Neo Marketing for Modern Managers Strategic Market Planning Workshop Home Page

Professor: Office: Phone: E-mail: Dates: Location:

Dr. Aspy P. Palia College of Business Administration University of Hawaii at Manoa (808) 956-8642 (Work) (808) 947-5144 (Home) aspy@hawaii.edu June 26 - 27, 2003 Chulalongkorn University Bangkok, Thailand

PARAMETERS Workshop Agenda Getting Started List of Acronyms Marketing Discipline Marketing Nuggets Simulation Benefits Simulation FAQ Simulation Performance Team Members - Industry C CODES Registration/Login FEEDBACK Forms Co. / Brand Names & Goals MINISIM Order Suggestion/s Surveys CODES Evaluation Workshop Evaluation PPA Evaluation PPM Evaluation

ASSIGNMENTS Communication Tips Communicating Marketing Info Presentation Techniques Worksheets COMPETE Analysis Programs COMPETE Analysis Worksheets COMPETE Performance Worksheets Decision Support Disks MINISIM Graphics Packages Product Portfolio Analysis Product Positioning Map Discussion Forum Use Yahoo! Groups Yahoo! Groups Guidelines Search the Shidler College of Business Website

RESOURCES Asia-Pacific Marketing Websites Asia-Pacific Media/Business Websites Internet Statistics / Surveys Marketing Facts, 2001 Marketing Journals Marketing Media Resources Marketing News Ticker Marketing Resources / Tools 2000-01 | 2002-03 National Online Populations Selected B-to-C Websites - 1999 Top 200 B-to-B Websites - 1998, '99, 2000, '01 / '02 / '03 Top Computer Industry Websites - 1997, 1998, 1999 Useful Marketing Websites SEARCH ENGINES / DIRECTORIES Find Articles Search Engine Directory

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