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1. |
Is the
offering targeted at computer users? |
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[(0-1 = non-users);
(2-4 = occasional users); (5-7 = regular users); (8-10 = advanced users)] |
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2. |
Is the
offering targeted at technology early adopters? |
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[(0-1 = laggards) ;
(2-4 = late adopters) ; (5-7 = early adopters) ; (8-10 = innovators)] |
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3. |
Does the
offering appeal to a target market with above average levels of income (and/or their
children) ? |
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[(0-1 = almost none);
(2-4 = below average); (5-7 = average income); (8-10 = above average)] |
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8 | 9 | 10 |
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4. | Does the offering appeal to a target market with above average levels of education (and/or their children) ? |
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[(0-1 = no education);
(2-4 = below average); (5-7 = average education); (8-10 = above average)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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5. | Is the offering targeted at males (M) and/or females (F) for purchase (P) and use (U)? |
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[(0-1 = F P&U {Asia});
(2-4 = M U but F P); (5-7 = males P & U) ; (8-10 = M & F P & U)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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6. | Is the target market easy to identify (I) and reach (R) on the internet? |
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[(0-1 = cannot be I or R);
(2-4 = difficult to I&R); (5-7 = somewhat easy); (8-10 = easy to I & R)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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7. | Are internet users part of the target market (TM)? |
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[(0-1 = not part of TM);
(2-4 = small part of TM); (5-7 = large part of TM); (8-10 = 100% of TM)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
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1. | Is the product a computer-
related (C-R)offering? |
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[(0-1 = not C-R);
(2-4 = somewhat C-R); (5-7 = primarily C-R); (8-10 = computer offering)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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2. | Does the offering
need to be seen (S), "e;tried on"e; (TO), and/or touched (T) before purchase? |
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[(0-1 = must S/TO/T);
(2-4 = most S/TO/T); (5-7 = some S/TO/T); (8-10 = no need to S/TO/T)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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3. | Is the offering simple or complex to understand (U), configure (C), and order (O) - and can this process be automated (A) on Internet/Web? |
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[(0-1 = complex to U/C/O);
(2-4 = simple to U/C/O); (5-7 = simple to U/C/O); (8-10 = complex to U/C/O)] |
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[(0-1 = difficult to A);
(2-4 = somewhat difficult); (5-7 = somewhat easy); (8-10 = easy to A)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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4. | What is the nature of the offering? Is it a physical product, a physical service, a virtual service, or intellectual property? |
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[(0-1 = physical service);
(2-4 = physical product); (5-7 = virtual service); (8-10 = intellectual property)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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5. | Is the product a high-tech or low-tech offering? |
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[(0-1 = low-tech);
(2-4 = neither low- nor high-); (5-7 = neither low- nor high- ); (8-10 = high-tech)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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6. | Is the product a commodity (C) product offering? |
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[(0-1 = not commodity);
(2-4 = could become C); (5-7 = close to being a C); (8-10 = commodity)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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7. | Is the offering a new invention (NI) with unique capabilities and /or features (UC/F)? |
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[(0-1 = not a NI, no UC/F);
(2-4 = a NI, no SCA UC/F); (5-7 = not a NI, UC/F); (8-10 = a NI with UC/F)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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8. | Is the product an offering with global relevance (R) and appeal (A)? |
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[(0-1 = only local/regional R&A);
(2-4 = R in 1 country); (5-7 = R in few countries); (8-10 = global R&A)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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9. | Is it a highly focused niche niche offering (NO)? |
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[(0-1 = not niche offering);
(2-4 = niche offering); (5-7 = niche offering); (8-10 = highly focused NO)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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10. | Is the offering a well-known (WK) brand (B) from a well-known company (C)? |
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[(0-1 = UK B from UK C);
(2-4 = WK B from UK C); (5-7 = UK B from WK C); (8-10 = WK B from WK C)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
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1. | Are competitive offerings readily available from traditional channel members (such as retailers) locally? |
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[(0-1 = readily available);
(2-4 = from some in region); (5-7 = from some in country); (8-10 = not available)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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2. | Can firm currently distribute the offering globally, or is distribution limited to a local/national
market? |
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[(0-1 = local only);
(2-4 = national); (5-7 = national + some other); (8-10 = global)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
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1. | Is the offering inexpensive or expensive? |
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[(0-1 = very expensive);
(2-4 = very inexpensive); (5-7 = very inexpensive); (8-10 = mid-range)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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2. | Is there a need/requirement for frequent price changes (PC)? |
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[(0-1 = annual PC);
(2-4 = quarterly/biannual PC); (5-7 = weekly/monthly PC); (8-10 = hourly/daily PC)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
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1. | Can traditional publicity and advertising be leveraged? |
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[(0-1 = no opportunity);
(2-4 = some opp.); (5-7 = some opp.); (8-10 = tremendous opportunity)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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Industry Cost Structure |
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1. | Does the internet provide a lower cost structure to market, deliver, and support the offering? |
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[(0-1 = no cost savings);
(2-4 = lower cost structure); (5-7 = lower costs); (8-10 = dramatically lower costs)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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Competitive Environment |
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1. | Is the offering readily available (A) from competitors on and/or off the Internet? |
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[(0-1 = A both on/off);
(2-4 = only A on); (5-7 = only A off); (8-10 = not A both on/off)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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Legal Environment |
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1. | Is the offering legally available (LA) and in high demand (HD)? |
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[(0-1 = not LA & in LD);
(2-4 = LA & in LD); (5-7 = not LA & in HD); (8-10 = LA & in HD)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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Socio-Cultural Environment |
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1. | Is the offering socially acceptable (SA) and in high demand (HD)? |
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[(0-1 = not SA & in LD);
(2-4 = SA & in LD); (5-7 = not SA & in HD); (8-10 = SA & in HD)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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2. | Is there an aspect of the offering which would benefit from anonymity during the sales cycle? |
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[(0-1 = not imp. at all);
(2-4 = not very imp.); (5-7 = important to some); (8-10 = very important)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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Political Environment |
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1. | Will the population
have complete and open access to the offering on the internet? |
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[(0-1 = censoring likely);
(2-4 = politics not a factor); (5-7 = use politics to gain edge); (8-10 = govt. will promote prod.)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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Economic Environment |
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1. | Is economy (E) good (G) or bad (B), & are sales likely to peak (SP)in good (GE) or bad economic (BE) times? |
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[(0-1 = BE & SP in GE);
(2-4 = BE & SP in BE); (5-7 = GE & SP in BE); (8-10 = GE & SP in GE)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
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Technological Environment |
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1. | Is the technological environment of the target countries (Co), regions (R), or cities (C) advanced in terms of Internet infrastructure (II) and usage rates (UR)? |
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[(0-1 = weak II & low UR);
(2-4 = weak-str. II & lo-hi UR); (5-7 = strong II & high UR); (8-10 = strong II & high UR)] |
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[(0-1 = in all Co, R, or Ci);
(2-4 = in Co, R, or Ci); (5-7 = in UCs in 1 or 2 Co); (8-10 = in several UCs in many Cos)] |
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
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