Aspy P. Palia

Dell Computer Corporation

Market Segments

Home / Home Office
Business
Specialty
Education
Government

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Home / Home Office Segment

Segment Description Dell Online Store
Home
Home Office
 Families, students
Power users
 Dell Home Systems Online Store

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Business Segment

Segment Description Dell Online Store
Small Business Center
 Businesses with <= 400 employees.
 Dell Small Business Center
Medium & Large Business
 Businesses with > 400 employees & their employees.
 Dell Business Center
Internet Partners
 ISPs, Application SPs, & Web-hosting Companies.
 Internet Partner Division
Healthcare Business
 Businesses with > 400 employees
 Healthcare

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Government Segment

Segment Description Dell Online Store
Federal Government Federal agenices, employees, & APO/FPO Orders
 Federal Government
State & Local Governments State & Local Government Institutions
 State & Local Government

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Education Segment

K-12 Education

Segment Description Dell Online Store
K-12 Institutions Institutional purchases
 K-12 Education
K-12 Faculty & Staff Personal purchases
 K-12 Faculty & Staff

Higher Education

Segment Description Dell Online Store
Higher Education Institutions Institutional purchases
 Higher Education
Faculty, Students & Staff Personal purchases
 Faculty, Students & Staff

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Specialty Segment

Refurbished Systems

Segment Description Dell Online Store
Refurbished Systems Price-sensitive customers
 Dell Factory Outlet

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