MKT 361

Marketing Management & Decision Making Seminar

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 Professor:
Office:
Office Hours:
Phone:

E-mail:
Time:
Classroom: 		Dr. Aspy P. Palia
SCB Room C-402-e
W,F (4:00 - 5:00 pm) & by appointment
956-8642 (Work)
947-5144 (Home)
aspy@hawaii.edu
W,F 1:30 - 2:45 pm
SCB Room E-203 		http://www.shidler.hawaii.edu

PARAMETERS
Course Introduction
Course Outline
Course Schedule
Course Grading
Getting Started
List of Abbreviations
Marketing Discipline
Marketing Nuggets
Simulation Benefits
COMPETE Simulation FAQ
Simulation Performance
Competing Teams - Industry A
FEEDBACK
Forms
Co. / Brand Names & Goals
MINISIM Order
Suggestion/s

Surveys
CODES Evaluation
Course Evaluation
PPA Evaluation
PPM Evaluation
ASSIGNMENTS
Individual Report
Team Presentation
Communicating Marketing Info
Communication Tips
Presentation Techniques

CODES Registration/Login

Graphics Packages
Product Portfolio Analysis
Product Positioning Map
BCG Matrices Template
TOOLS
Worksheets
COMPETE Analysis Programs - CAP
COMPETE Analysis Programs Directory
COMPETE Analysis Worksheets
COMPETE Performance Worksheets
MINISIM
Multiple Regression Data Matrices Guidelines
Right-Click & Save Multiple Regression Data Matrices

Discussion Forum
Use Yahoo! Groups
Yahoo! Groups Guidelines
RESOURCES
Asia-Pacific Marketing Websites
Asia-Pacific Region Websites
Marketing Jobs Help | MarketingCareersZone.com
Marketing Facts
Marketing Journals
Marketing Media Resources
Marketing Resources / Tools 2000-01 | 2002-03
National Online Populations
Selected B-to-C Websites - 1999
Top 200 B-to-B Websites - 1998, '99, 2000, '01, '02, '03
Top Computer Industry Websites - 1997, 1998, 1999
Useful Marketing Websites
SEARCH ENGINES / DIRECTORIES
Find Articles
Internet Statistics / Surveys
ProQuest
Search Engine Directory
UHM Business Research Databases
UHM ABI / Inform Global
UHM Asian Business (ProQuest)
UHM Business Source Premier
UHM Emerald Fulltext
UHM ingenta (UnCover)
UHM LexisNexis Academic Universe

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