Internet Marketing Articles


Aspy P. Palia



Internet
Marketing
Articles

1:1 Marketing
Advertising
Bank Marketing
Building Brands
Consumer Behavior
Communication
Electronic Commerce
Education
Export Marketing
Financial Services
General
Interactive Marketing
Industrial Marketing
International Marketing
Intranets
Information Technology
Legal
Management
Marketing Information
Marketing Research
New Product Development
Online Communities
Organization
Publishing
Push Technology
Retailing
Supply Chain Management
Security
Services Marketing
Service Quality
Strategy
Travel Industry Management
Trade
Virtual Value Chain

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1:1 Marketing

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
1 Bell DeTienne, Kristen & J.A. Thompson Database Marketing and Organizational Learning Theory: Toward a Research Agenda Jrnl. of Consumer Marketing 13 5 1996 12-34
2 Foley, John Market of One: Ready, Aim, Sell! Information Week (Cover Story)   17-Feb 1997 34-44
3 Hagel III, John and Jeffrey F. Rayport The Coming Battle for Customer Information Harvard Business Review   Jan-Feb 1997 53-65
4 Hagel III, John and William J. Lansing Who Owns the Customer? The McKinsey Quarterly   4 1994 63-75
5 Hagel, John III and Jeffrey F. Rayport The Coming Battle for Customer Information Harvard Business Review   Jan-Feb 1997 53-65
6 Hopkins, Kevin R. Information Technology Annual Report: Direct Marketing Over the Web Business Week (IT Annual Rep)   23-Jun 1997 104
7 Kahan, Ron Using Database Marketing Techniques to Enhance Your One-to-One Marketing Initiatives Jrnl. of Consumer Marketing 15 5 1998 491-493
8 Kara, Ali and Erdener Kaynak Markets of a Single Customer: Exploiting Conceptual Developments in Market Segme.. European Journal of Marketing 31 11/12 1997 873-895
9 Lampel, Joseph and Henry Mintzberg Customizing Customization Sloan Management Review 38 Fall 1996 21-30
10 McEachern, Carla E. Convergent Marketing: Executing on the Promise of 1:1 Jrnl. of Consumer Marketing 15 5 1998 481-490
11 Peters, Linda D. The New Interactive Media: One-to-One, But Who to Whom? Mktg. Intelligence & Planning 16 1 1998 22-30
12 Pitta, Dennis A. Marketing One-to-One and Its Dependence on Knowledge Discovery in Databases Jrnl. of Consumer Marketing 15 5 1998 468-480
13 Schoenbachler, Denise D., et al. Understanding Consumer Database Marketing Journal of Consumer Marketing 14 1 1997 5-19

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Advertising

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
14 Armstrong, Larry Making Money on the Net: Advertising: The Education of a Web Searcher Business Week (Special Report)   23-Sep 1996 114
15 Berthon, Pierre, Leyland F. Pitt, et al. The World Wide Web As An Advertising Medium: ... Journal of Advertising Research 36 Jan/Feb 1996 43-54
16 Berthon, Pierre, Leyland Pitt, & RT Watson Re-surfing W3: Research Perspectives on Marketing Communication & Buyer Behavior.. Intl. Journal of Advertising 15 4 1996 287-301
17 Bezjian-Avery, Alexa, et al. New Media Interactive Advertising vs. Traditional Advertising Jrnl. of Advertising Research 38 July-Aug 1998 23-32
18 Cartellieri, Caroline, et al. The Real Impact of Internet Advertising The McKinsey Quarterly   No. 3 1997 44-62
19 Chamblee, Robert, et al. When Copy Complexity Can Help Ad Readership Jrnl. of Advertising Research 33 May-Jun 1993 23-28
20 Chew, Fiona The Advertising Value of Making Possible A Public Television Program Jrnl. of Advertising Research 32 Nov. 1992 47-52
21 Daft, Richard L., et al. Message Equivocality, Media Selection, & Manager Performance: Implications for IS MIS Quarterly 11 3 1987 355-366
22 Dawson, Charles Television Advertising: In Need of Reinvention? Intl. Journal of Advertising 15 4 1996 302-313
23 Fox, Richard J. and Gary L. Giessler Crisis in Advertising Journal of Advertising 23 Dec 1994 79-84
24 Gordon, Mary Ellen & K. De Lima-Turner Consumer Attitudes Towards Internet Advertising: A Social Contract Perspective International Marketing Review 14 5 1997 362-375
25 Hammonds, Keith H. (ed.) Web Ads Start To Click: A Lot of Looking, Not Much Buying-Yet: Business Week-Harris Poll Business Week (Special Report)   6-Oct 1997 140
26 Himelstein, Linda, Ellen Neuborne & Paul Eng Web Ads Start To Click Business Week (Special Report)   6-Oct 1997 128-138
27 Hofacker, Charles F. and Jamie Murphy World Wide Web Banner Advertising Copy Testing European Journal of Marketing 32 7/8 1998 703-712
28 Hughes, G. David Real Time Response Measures Redefine Advertising Wearout Jrnl. of Advertising Research 32 May-Jun 1992 61-77
29 Kassaye, W. Wossen The Effect of the World Wide Web on Agency-Advertiser Relationships: ….. Intl. Journal of Advertising 16 2 1997 85-103
30 Kassaye, W. Wossen Global Advertising And The World Wide Web Business Horizons 40 May-Jun 1997 33-42
31 Katori, Kazuaki Recent Developments And Future Trends in Marketing Research in Japan Using New… Jrnl. of Advertising Research 30 Apr-May 1990 53-57
32 Lee, Wei-Na and Helen Katz New Media, New Messages: An Initial Inquiry Into Audience Reactions to Advertising… Jrnl. of Advertising Research 33 Jan-Feb 1993 74-85
33 Neuborne, Ellen Web Ads Start To Click: Saatchi Takes The Net Plunge Business Week (Special Report)   6-Oct 1997 138
34 Raman, Niranjan V. and John D. Leckenby Factors Affecting Consumers' "Webad" Visits European Journal of Marketing 32 7/8 1998 737-748
35 Rogers, Jean Li Consumer Response to Advertising Mail Jrnl. of Advertising Research 29 Dec-Jan 89-90 18-24
36 Rust, Roland T. and Richard W. Oliver The Death of Advertising Journal of Advertising 23 Dec 1994 71-77
37 Schrage, Michael, Don Peppers, et al Is Advertising Finally Dead? Wired   Feb 1994 71-75
38 Stewart, David W. Measures, Methods, and Models in Advertising Research Jrnl. of Advertising Research 29 June-July 1989 54-60
39 Sudman, Seymour and Norbert Schwarz Contributions of Cognitive Psychology to Advertising Research Jrnl. of Advertising Research 29 June-July 1989 43-53
40 Winters, Lewis C. Does It Pay to Advertise to Hostile Audiences With Corporate Advertising? Jrnl. of Advertising Research 28 June-July 1988 11-18
41 Yuan, Yuehong, et al. The Relationship Between Advertising and Content Provision on The Internet European Journal of Marketing 32 7/8 1998 677-687
42 Zaichkowsky, Judith L. Conceptualizing Involvement Journal of Advertising 15 2 1986 4-14

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Bank Marketing

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
43 Adolf, Ruediger, et al. What Leading Banks are Learning About Big Databases and Marketing The McKinsey Quarterly   3 1997 187-192
44 Dannenberg, Marius and Dorothee Kellner The Bank of Tomorrow With Today's Technology Intl. Journal of Bank Marketing 16 2 1998 90-97
45 Hagel, John III, et al. Retail Banking: Caught in a Web? The McKinsey Quarterly   No. 2 1997 42-55
46 Johnston, Robert Identifying The Critical Determinants of Service Quality in Retail Banking: Importance… Intl. Journal of Bank Marketing 15 4 1997 111-116
47 Lassar, Walfried, et al. Measuring Customer-Based Brand Equity Journal of Consumer Marketing 12 4 1995 11-19
48 Mols, Niels Peter The Internet and the Banks' Strategic Distribution Channel Decisions Internet Research: ….. 8 4 1998 331-337
49 Mols, Niels Peter The Behavioral Consequences of PC Banking Intl. Journal of Bank Marketing 16 5 1998 195-201
50 Puri, Vishal Smart Cards - The Smart Way For The Banks To Go? Intl. Journal of Bank Marketing 15 4 1997 134-139

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Building Brands

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
51 Gardiner, Peter and Sarah Quinton Building Brands Using Direct Marketing - A Case Study Mktg. Intelligence & Planning 16 1 1998 6-11
52 Maruca, Regina Fazio How Do You Grow a Premium Brand? Harvard Business Review   Mar-Apr 1995 22-40

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Consumer Behavior

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
53 Bagozzi, Richard P. and Paul R. Warshaw Trying to Consume Jrnl. of Consumer Research 17 Sept 1990 127-140
54 Belk, Russell W., John F. Sherry, et al. A Naturalistic Inquiry Into Buyer and Seller Behavior at a Swap Meet Journal of Consumer Research 14 Mar 1988 449-470
55 Butler, Patrick and Joe Peppard Consumer Purchasing On The Internet: Processes and Prospects European Management Journal 16 Oct 1998 600-610
56 Celsi, Richard L. and Jerry C. Olson The Role of Involvement in Attention and Comprehension Processes Jrnl. of Consumer Research 15 Sept 1988 210-224
57 Davis, Fred D, Richard P. Bagozzi, et al. Extrinsic and Intrinsic Motivation to Use Computers in the Workplace Jrnl. of Applied Social Psych. 22 14 1992 1111-32
58 Gould, Stephen J. and Dawn B. Lerman "Postmodern" vs "Long-standing" Cultural Narratives in Consumer Behavior: An ….. European Journal of Marketing 32 7/8 1998 644-654
59 Hauser, John R., et al. How Consumers Allocate Their Time When Searching for Information Journal of Marketing Research 30 Nov 1993 452-466
60 Havlena, William J. and Morris D. Holbrook The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in … Jrnl. of Consumer Research 13 Dec 1986 394-404
61 Holbrook, Morris B., et al. Play as a Consumption Experience: The Roles of Emotions, Performance, and ….. Jrnl. of Consumer Research 11 Sept 1984 728-739
62 Jones, Thomas O. and W. Earl Sasser, Jr. Why Satisfied Customers Defect Harvard Business Review   Nov-Dec 1995 88-99
63 Keller, Kevin Lane and Richard Staelin Assessing Biases in Measuring Decision Effectiveness and Information Overload Jrnl. of Consumer Research 15 March 1989 504-508
64 Keller, Kevin Lane and Richard Staelin Effects of Quality and Quantity of Information on Decision Effectiveness Jrnl. of Consumer Research 14 Sept 1987 200-213
65 Meyer, Robert J. and Eric J. Johnson Information Overload and the Nonrobustness of Linear Models: A Comment on Keller… Jrnl. of Consumer Research 15 March 1989 498-503
66 Randall, Doug Consumer Strategies for the Internet: Four Scenarios Long Range Planning 30 2 1997 157-168
67 Sen, Shahana, et al. The Identification and Satisfaction of Consumer Analysis-Driven Information Needs…. European Journal of Marketing 32 7/8 1998 688-702
68 Sherry, John F., Jr. A Sociocultural Analysis of a Midwestern American Flea Market Journal of Consumer Research 17 June 1990 13-30
69 Shih, Chuan-Fong (Eric) Conceptualizing Consumer Experiences in Cyberspace European Journal of Marketing 32 7/8 1998 665-663
70 Venkatesh, Alladi Cybermarketscapes and Consumer Freedoms and Identities European Journal of Marketing 32 7/8 1998 664-676

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Communication

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
71 Berthon, Pierre, Leyland Pitt & Richard Watson Marketing Communication And the World Wide Web Business Horizons 39 Sep-Oct 1996 24-32
72 Eng, Paul M. A Way Out of the Web Maze: Keeping the Junk out of E-Mailboxes Business Week (Special Report)   24-Feb 1997 104
73 Hiltz, Starr Roxanne & Kenneth Johnson User Satisfaction With Computer-Mediated Communication Systems Management Science 36 June 1990 739-764
74 Hoey, Clive Maximising the Effectiveness of Web-based Marketing Communications Mktg. Intelligence & Planning 16 1 1998 31-37
75 Mohr, Jakki and John R. Nevin Communication Strategies in Marketing Channels: A Theoretical Perspective Journal of Marketing 54 Oct 1990 36-51
76 Sproull, Lee and Sara Kiesler Reducing Social Context Cues: Electronic Mail in Organizational Communication Management Science 32 11 1986 1492-12
77 Verity, John W. Ready or Not, The Electronic Mall is Coming Business Week - Cover Story   14-Nov 1994 84-85

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Electronic Commerce

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
78 Hill, Richard Electronic Commerce, the World Wide Web, Minitel, and EDI The Information Society 13 1 1997 33-41
79 Wigand, Rolf T. Electronic Commerce: Definition, Theory, and Context The Information Society 13 1 1997 1-16
80   A Survey of Electronic Commerce The Economist   10-May 1997 1-18

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Education

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
81 Ives, Blake and Sirkka L. Jarvenpaa Will The Internet Revolutionize Business Education and Research? Sloan Management Review 37 Spring 1996 33-41
82 Ragothaman, Srinivasan & Diane Hoadley Integrating the Internet and the World Wide Web Into the Business Classroom: A Synthesis Journal of Education for Business 72 Mar/Apr 1997 213-216
83 Smith, Douglas K. and Barbara J. Minnick Continuous Online Student Performance Evaluations Journal of Education for Business 72 Sep/Oct 1996 24-27

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Export Marketing

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
84 Bennett, Roger Export Marketing & The Internet Experiences of Web Site Use & Perceptions of Export… International Marketing Review 14 5 1997 324-344
85 Samiee, Saeed Exporting and the Internet: A Conceptual Perspective International Marketing Review 15 5 1998 413-426

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Financial Services

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
86 Barnatt, Christopher Virtual Communities and Financial Services -- On-Line Business Potentials & Strategic.. Intl. Journal of Bank Marketing 16 4 1998 161-169
87 Birch, David, and Michael A. Young Financial Services and the Internet: What Does Cyberspace Mean for the Financial…. Internet Research: ….. 7 2 1997 120-128
88 Cronin, Mary J. A Fund Giant Bets on the Web Fortune   7-Jul 1997 188

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General

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
89 Ainscough, Thomas L. The Internet for the Rest of Us: Marketing on the World Wide Web Jrnl. of Consumer Marketing 13 2 1996 36-47
90 Alsop, Stewart The Birth of a Web Potato Fortune (Digital Watch) 134 9-Dec 1996 149-150
91 Alwitt, Linda F. Give Students the Tools, and They Will Learn Marketing News   12-Aug 1996 1-14
92 Applegate, Lynda M., et al. Electronic Commerce: Building Blocks of New Business Opportunity Jrnl. Of Orgnl. Computing & EC 6 No. 1 1996 1-10
93 Arnst, Catherine and Seanna Browder Information Technology Annual Report: Say Goodbye to the Computer Geek Business Week (IT Annual Rep)   23-Jun 1997 110, 112
94 Auger, Pat and John M. Gallaugher Factors Affecting the Adoption of an Internet-Based Sales Presence for Small Businesses The Information Society 13 1 1997 55-74
95 Bell, Hudson, and Nelson K.H. Tang The Effectiveness of Commercial Internet Web Sites: A User's Perspective Internet Research: ….. 8 3 1998 219-228
96 Bertsche, Dory, et al. Is Simulation Better Than Experience? The McKinsey Quarterly   No. 1 1996 50-57
97 Bettis, Richard A. and C.K. Prahalad The Dominant Logic: Retrospective and Extension Strategic Management Journal 16 Jan 1995 5-14
98 Boutie, Philippe Will This Kill That? Jrnl. of Consumer Marketing 13 4 1996 49-57
99 Brannback, Malin Is the Internet Changing the Dominant Logic of Marketing? European Management Journal 15 Dec 1997 698-707
100 Breitenbach, Craig S. and Doris C. Van Doren Value-Added Marketing in The Digital Domain: Enhancing The Utility of The Internet Jrnl. of Consumer Marketing 15 6 1998 558-575
101 Broadbent, Marianne and Peter Weill Management by Maxim: How Business and IT Managers Can Create IT Infrastructures Sloan Management Review 38 Spring 1997 77-92
102 Brull, Steven V. Information Technology Annual Report: SONY: A Little Sensor With a Big Future Business Week (IT Annual Rep)   23-Jun 1997 106
103 Cadeaux, Jack M. Counter-revolutionary Forces in the Information Revolution Entrepreneurial Action, … European Journal of Marketing 31 11/12 1997 768-785
104 Carey, John Information Technology Annual Report: Inside the Santa Fe Institute Business Week (IT Annual Rep)   23-Jun 1997 76-77
105 Carey, John Information Technology Annual Report: UNC: Tools To Manipulate Virtual Worlds Business Week (IT Annual Rep)   23-Jun 1997 102
106 Chandler, Susan Data is Power. Just Ask Fingerhut Business Week   3-Jun 1997 69
107 Colgate, Mark Creating Sustainable Competitive Advantage Through Marketing Info System Techno.. Intl. Journal of Bank Marketing 16 2 1998 80-89
108 Conlon, Ginger, ed. Across the Country and Still in the Loop Sales & Marketing Management   July 1997 92-93
109 Cortese, Amy and Robert D. Hof A Way Out of the Web Maze Business Week (Special Report)   24-Feb 1997 94-108
110 Courtney, John A. & Doris C. Van Doren Succeeding in the Communiputer Age Industrial Marketing Management 25   1996 1-10
111 Coy, Peter, et al. Has the Net Finally Reached the Wall? Business Week   26-Aug 1996 62-66
112 Daft, Richard L., and Robert H. Lengel Organizational Information Requirements, Media Richness and Structural Design Management Science 32 5 1986 554-571
113 Delleclave Jr., Tom, ed. Beating a Path to Your Door Sales & Marketing Management   May 1997 124-127
114 Dempsey, Jed, et al. The Last Mile to the Internet The McKinsey Quarterly   4 1998 6-17
115 Dholakia, Utpal M. and Lopo L. Rego What Makes Commercial Web Pages Popular? An Empirical Investigation of Web….. European Journal of Marketing 32 7/8 1998 724-736
116 Domegan, Christine T. The Adoption of Information Technology in Customer Service European Journal of Marketing 30 6 1996 52-69
117 Doyle, Peter Marketing in the New Millennium European Journal of Marketing 29 13 1995 23-41
118 Egan, Jack with Kenan Pollack Gold Rush in Cyberspace U.S. News & World Report   13-Nov 1995 72-83
119 Eisenhardt, Kathleen & Shona L. Brown Time Pacing: Competing in Markets That Won't Stand Still Harvard Business Review   Mar-Apr 1998 59-69
120 Elfrink, John, et al. Internet Marketing: Evidence of A Viable Medium The CPA Journal 67 June 1997 71-73
121 Eng, Paul M. Get Your Hands Off My.Com Business Week   28-Jul 1997 88
122 Eng, Paul M. Zap! Splat! Smarts?: I Can't Wait to Go Online and Blow Something Up' Business Week (Cover Story)   23-Dec 1996 70-71
123 Eng, Paul N. Internet Communities: A Coffee Klatch for Moms and Dads Business Week (Special Report)   5-May 1997 76
124 Feitzinger, Edward and Hau L. Lee Mass Customization at Hewlett Packard: The Power of Postponement Harvard Business Review   Jan-Feb 1997 116-121
125 Ferguson, Tim W. A Revolution That Has a Long Way to Go Forbes 160 11-Aug 1997 106-112
126 Flynn, Julia Information Technology Annual Report: British Telecom: Notes from the Ant Colony Business Week (IT Annual Rep)   23-Jun 1997 108
127 Flynn, Julia Information Technology Annual Report: Edinburgh: Where Ersatz Crickets Chirp Business Week (IT Annual Rep)   23-Jun 1997 100
128 Forester, Tom Megatrends or Megamistakes? What Ever Happened to the Information Society? The Information Society 8   1992 133-146
129 Franco, Robert La Engine Search Forbes 160 25-Aug 1997 81
130 Galea, Christine Surf City: the best places for business on the Web Sales & Marketing Management   January 1997 69-73
131 Ghosh, Shikhar Making Business Sense of the Internet Harvard Business Review   Mar-Apr 1998 126-135
132 Glazer, Rashi and Allen M. Weiss Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Info Journal of Marketing Research 30 Nov 1993 509-521
133 Greenberg, Herb Is Any Internet Stock a Safe Bet? Fortune (InfoTech Special Rep) 134 9-Dec 1996 131-133
134 Greene, Tracy Netting Maximum Results for Marketing by Surfing the Internet Direct Marketing 59 July 1996 42-43
135 Gross, Neil Information Technology Annual Report: Into The Wild Frontier Business Week (IT Annual Rep)   23-Jun 1997 72-86
136 Gross, Neil Zap! Splat! Smarts? Business Week (Cover Story)   23-Dec 1996 64-71
137 Grover, Varun, et al. The Web of Privacy: Business in the Information Age Business Horizons 41 July-Aug 1998 5-11
138 Hagel III, John and Thomas R. Eisenmann Navigating the Multimedia Landscape The McKinsey Quarterly   3 1994 39-55
139 Hagel, John III Spider versus Spider The McKinsey Quarterly   No. 1 1996 4-19
140 Hagel, John III and A.M. Sacconaghi, Jr. Who Will Benefit From Virtual Information? The McKinsey Quarterly   No. 3 1996 22-37
141 Hagel, John III and Jeffrey F. Rayport The New Infomediaries The McKinsey Quarterly   No. 4 1997 54-71
142 Hagel, John III and Jeffrey F. Rayport The Coming Battle for Customer Information The McKinsey Quarterly   No. 3 1997 64-77
143 Hamilton, Joan O'C. Information Technology Annual Report: Standford: Eggheads & Entrepreneurs Business Week (IT Annual Rep)   23-Jun 1997 92
144 Heath, Donald Virtual Networking/Telecommunications Telecommunications 25 Jan 1991 25-30
145 Henderson, John C. & John G. Sifonis The Value of Strategic IS Planning: Understanding Consistency, Validity & IS Markets MIS Quarterly 12 2 1988 187-200
146 Herbig, Paul and Brian Hale Internet: The Marketing Challenge of the Twentieth Century Internet Research: ….. 7 2 1997 95-100
147 Hof, Robert D. Technology, Technology, Technology Business Week   14-Dec 1998  
148 Hof, Robert D. The Torrent of Energy Behind Amazon Business Week   14-Dec 1998  
149 Hof, Robert D., et al. Amazon.com: The Wild World of E-Commerce Business Week - Cover Story   14-Dec 1998  
150 Hof, Robert D., et al. Amazon's Wild World Business Week   21-Dec 1998 70-74
151 Hoffman, Donna L. and Thomas P. Novak Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations Journal of Marketing 60 July 1996 50-68
152 Hoffman, Donna L. and Thomas P. Novak A New Marketing Paradigm for Electronic Commerce The Information Society 13 1 1997 43-54
153 Hoover, William E., Jr., et al. Order to Payment The McKinsey Quarterly   No. 1 1996 38-49
154 Jaworski, Bernard J. and Ajay K. Kohli Market Orientation: Antecedents and Consequences Journal of Marketing 57 July 1993 53-70
155 Johnson, Brian A., et al. Banking on Multimedia The McKinsey Quarterly   2 1995 94-106
156 Judge, Paul C. Information Technology Annual Report: MIT: Two Big Rivals on Campus Business Week (IT Annual Rep)   23-Jun 1997 94
157 Kiani, G. Reza Marketing Opportunities in the Digital World Internet Research: ….. 8 2 1998 185-194
158 Kierzkowski, Alexa, et al. Marketing To The Digital Consumer The McKinsey Quarterly   No. 3 1996 5-21
159 Kohli, Ajay K. and Bernard J. Jaworski Market Orientation: The Construct, Research Propositions, and Managerial Implications Journal of Marketing 54 April 1990 1-18
160 Laderman, Jeffrey M & Geoffrey Smith Internet Stocks: What's Their Real Worth? Business Week   14-Dec 1998  
161 Leonard, Dorothy and Susaan Straus Putting Your Company's Whole Brain To Work Harvard Business Review   July-Aug 1997 111-121
162 Leverick, Fiona, et al. The Role of IT in The Reshaping of Marketing Jrnl. of Marketing Practice: … 3 2 1997 87-106
163 Malone, Thomas W. and Robert J. Laubacher The Dawn of The E-Lance Economy Harvard Business Review   Sep-Oct 1998 145-152
164 Maloney, Janice Yahoo! Still Searching for Profits on the Internet Fortune (InfoTech Special Rep) 134 9-Dec 1996 124-129
165 Mandel, Michael J. and Andy Reinhardt The New Business Cycle Business Week (Cover Story)   31-Mar 1997 58-68
166 Martin, Michael H. The Next Big Thing: A Bookstore? Fortune (InfoTech Special Rep) 134 9-Dec 1996 118-120
167 McBride, Neil Business Use of the Internet: Strategic Decision or Another Bandwagon? European Management Journal 15 Feb 1997 58-67
168 McFarlan, F. Warren & James L. McKenney The Information Archipelago -- Governing The New World Harvard Business Review   July-Aug 1983 91-99
169 McGarvey, Robert Web Smarts Entrepreneur   Aug 1997 22
170 McGarvey, Robert Web Smarts Entrepreneur   July 1997 22
171 Meyer, Jorn-Axel Information Overload in Marketing Management Mktg. Intelligence & Planning 16 3 1998 200-209
172 Narver, John C. and Stanley F. Slater The Effect of a Market Orientation on Business Profitability Journal of Marketing 54 Oct 1990 20-35
173 O'Callaghan, Ramon, et al. Adoption Correlates and Share Effects of Electronic Data Interchange Systems In …. Journal of Marketing 56 April 1992 45-56
174 Paul, Pallab Marketing on the Internet Jrnl. of Consumer Marketing 13 4 1996 27-39
175 Peattie, Ken The Marketing Mix in the Third Age of Computing Mktg. Intelligence & Planning 15 3 1997 142-150
176 Pine II, Joseph Pine, et al. Do You Want to Keep Your Customers Forever? Harvard Business Review   Mar-Apr 1995 103-114
177 Plunkett, Sandy Web Offers a Net full of Digital Dollars Business Review Weekly 19 4-Aug 1997 74-75
178 Port, Otis Information Technology Annual Report: Carnegie Mellon: Aiming For Immortality Business Week (IT Annual Rep)   23-Jun 1997 99
179 Port, Otis Information Technology Annual Report: Dueling Brainscapes: Business Week (IT Annual Rep)   23-Jun 1997 88, 90
180 Port, Otis Information Technology Annual Report: Gordon Moore's Crystal Ball Business Week (IT Annual Rep)   23-Jun 1997 120
181 Port, Otis Information Technology Annual Report: Leading Lights Among the Labs Business Week (IT Annual Rep)   23-Jun 1997 114, 116
182 Prahalad, C.K. and Richard A. Bettis The Dominant Logic: A New Linkage Between Diversity and Performance Strategic Management Journal 7 Nov-Dec 1986 485-501
183 Rebello, Kathy Making Money on the Net: Bookselling: A Literary Hangout-Without the Latte' Business Week (Special Report)   23-Sep 1996 106
184 Reichheld, Frederick F. Learning from Customer Defections Harvard Business Review   Mar-Apr 1996 56-69
185 Ross, Jeanne W., et al. Develop Long-Term Competitiveness through IT Assets Sloan Management Review 38 Fall 1996 31-42
186 Sagawa, Paul I. The Balkanization of The Internet The McKinsey Quarterly   No. 1 1997 126-139
187 Sahay, Arvind, et al. New Interactive Media: Experts' Perceptions of Opportunities and Threats for Existing.. European Journal of Marketing 32 7/8 1998 616-628
188 Sandelands, Eric Utilizing the Internet for Marketing Success Pricing Strategy & Practice 5 1 1997 7-12
189 Schlegelmilch, Bodo B. & Rudolf Sinkovics Viewpoint: Marketing in The Information Age - Can We Plan for an Unpredictable Future? International Marketing Review 15 3 1998 162-170
190 Schlender, Brent Why The Net Means Business Fortune (InfoTech Special Rep) 134 9-Dec 1996 95
191 Schmidt, Lucinda The Tax-Man's Nightmare Business Review Weekly   24-Feb 1997 53-54
192 Silk, Alvin J. Marketing Science in a Changing Environment Journal of Marketing Research 30 Nov 1993 401-404
193 Smith, Geoffrey Where the Big Boys Fear to Tread Business Week   14-Dec 1998  
194 Spar, Debora and Jeffrey J. Bussgang Ruling The Net Harvard Business Review   May-Jun 1996 125-133
195 Stevens, Tim Success in Cyber Space Industry Week 246 21-Apr 1997 55-71
196 Stodder, Gayle Sato How To Build A Million Dollar Business $$ Entrepreneur (Cover Story)   Sep 1997 100-106
197 Stone, Amey Barnes & Noble: A Better Stock Play? Business Week   14-Dec 1998  
198 Sweeny Douglas M. Global Market Trends in the Networked Era Long Range Planning 31 5 1998 672-683
199 Tetzeli, Rick What It's Really Like to be Marc Andreessen Fortune (InfoTech Special Rep) 134 9-Dec 1996 96-114
200 Venkatraman, N. Beyond Outsourcing: Managing IT Resources as a Value Center Sloan Management Review 38 Spring 1997 51-64
201 Verity, John W. And Leading the News In IBM's Cyberzine... Business Week - Cover Story   14-Nov 1994 83
202 Verity, John W. Hello Direct, Good-Bye Mail Order? Business Week - Cover Story   14-Nov 1994 86
203 Verity, John W. Invoice? What's an Invoice? Business Week   10-Jun 1996 110-112
204 Verity, John W. And Leading The News in IBM's Cyberzine… Business Week - International   14-Nov 1994 41
205 Verity, John W. Ready or Not, The Electronic Mall is Coming Business Week - International   14-Nov 1994 42-43
206 Verity, John W. Hello Direct, Good-Bye Mail Order? Business Week - International   14-Nov 1994 44
207 Verity, John W. and Robert D. Hof The Internet: How It Will Change The Way You Do Business Business Week - International   14-Nov 1994 38-46
208 Verity, John W. with Robert D. Hof The Internet: How It Will Change the Way You Do Business Business Week - Cover Story   14-Nov 1994 80-88
209 Von Krogh, Georg and Johan Roos A Tale of The Unfinished Strategic Management Journal 17 Nov 1996 729-737
210 Washburn, Bill Who's Making Money on the Net? Internet World 6 June 1995 30-31
211 Weiber, Rolf and Tobias Kollmann Competitive Advantages in Virtual Markets - Perspectives of "Information-based Mktg.. European Journal of Marketing 32 7/8 1998 603-615
212 Weiss, Aaron The Virtual Flea Market Internet World 6 June 1995 54-57
213 Weiss, Gary The Net's Buried Treasure Business Week   28-Dec 1998 82
214 White, Gregory K. & Barbara J. Manning Global Market Trends in the Networked Era Internet Research: ….. 8 1 1998 32-38
215 Wiener, Joshua Lyle & Tabitha A. Doescher A Framework for Promoting Cooperation Journal of Marketing 55 April 1991 38-47
216 Wildstrom, Stephen H. A Browser Worth Browsing Business Week   20-Oct 1997 22
217 Wildstrom, Stephen H. A Way Out of the Web Maze: 'Push' Buttons Worth Pressing Business Week (Special Report)   24-Feb 1997 106-107
218 Wildstrom, Stephen H. A Little Better, A Little Faster in 1999 Business Week   28-Dec 1998  
219 Wright, Malcolm and Nicholas Ashill A Contingency Model of Marketing Information European Journal of Marketing 32 1/2 1998 125-144
220 Yang, Catherine, et al. Filling The Need For Speed Business Week   28-Dec 1998 34-36
221   A Survey of Telecommunications The Economist   13-Sep 1997 1-34
222   A Survey of the Internet The Economist   1-Jul 1995 1-18
223   Making Money on the Net Business Week (Special Report)   23-Sep 1996 104-115
224   Smart Ideas Prepare Way for Multimedia Business Review Weekly   17-Jun 1996 68-70
225   Taxes Slip Through the Net The Economist   31-May 1997 22

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Interactive Marketing

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
226 Barwise, Patrick The Future of Interactive Marketing: Don't Let a Virus Spoil the Party Harvard Business Review   Nov-Dec 1996 158
227 Blattberg, Robert C. and John Deighton Interactive Marketing: Exploiting the Age of Addressability Sloan Management Review 33 Fall 1991 5-14
228 Carter, Dennis The Future of Interactive Marketing: You've got to Maintain a Beginner's Mind about IM Harvard Business Review   Nov-Dec 1996 157
229 Day, George S. The Future of Interactive Marketing: The chances of an incumbent prevailing in the new electronic marketplace ..... Harvard Business Review   Nov-Dec 1996 161-162
230 Deighton, John The Future of Interactive Marketing: Introduction Harvard Business Review   Nov-Dec 1996 151-152
231 File, Karen Maru, and Russ Alan Prince Evaluating The Effectiveness of Interactive Marketing Journal of Services Marketing 7 3 1993 49-58
232 File, Karen Maru, et al. INTERACTIVE MARKETING: The Influence of Participation on Positive Word-of-Mouth… Journal of Services Marketing 6 4 1992 5-14
233 Haeckel, Stephan H. The Future of Interactive Marketing: Unthinkable Surpirses are fundamental to progress..... Harvard Business Review   Nov-Dec 1996 158-160
234 Hoffman, Donna L. and Thomas P. Novak The Future of Interactive Marketing: You can't sell if you don't have a market you can count on Harvard Business Review   Nov-Dec 1996 161
235 Hundt, Reed The Future of Interactive Marketing: The Communications wave flows through channels ..... Harvard Business Review   Nov-Dec 1996 160-161
236 Levin, Martin The Future of Interactive Marketing: A Corporate Web site is different from a marketing Web site Harvard Business Review   Nov-Dec 1996 154, 156
237 McKenna, Regis Real-Time Marketing Harvard Business Review   July-Aug. 1995 87-95
238 Sorrell, Martin and Eric Salama The Future of Interactive Marketing: We Can't Afford to Assume New Media will be Unimportant Harvard Business Review   Nov-Dec 1996 152, 154
239 Tedlow, Richard S. The Future of Interactive Marketing: Roadkill on the Information Superhighway Harvard Business Review   Nov-Dec 1996 164-166
240 Tiwana, Amrit B. Interdependency Factors Influencing The World Wide Web as a Channel of Interactive Marketing Jrnl. of Retailing & Consumer Services 5 Oct 1998 245-253
241 Webster, Frederick E., Jr. The Future of Interactive Marketing: In the Interactive Marketplace, Product, Price, the Selling Message... Harvard Business Review   Nov-Dec 1996 156-157

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Industrial Marketing

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
242 Honeycutt, Earl D. Jr., et al. Marketing Industrial Products on the Internet Industrial Marketing Management 27   1998 63-72
243 Klein, Lisa R. and John A. Quelch Business-to-Business Market Making On The Internet International Marketing Review 14 5 1997 345-361
244 Wilson, David T. and Richard P. Vlosky Interorganizational Information System Technology and Buyer-Seller Relationships Jrnl. of Business & Industrial Mktg. 13 3 1998 215-234

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International Marketing

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
245 Hamill, Jim The Internet and International Marketing International Marketing Review 14 5 1997 300-323
246 MacKay, David B. and Robert F. Easley International Differences in Product Perception: A Product Map Analysis International Marketing Review 13 2 1996 54-62
247 Poon, Simpson and Paula M.C. Swatman Small Business Use of The Internet Findings from Australian Case Studies International Marketing Review 14 5 1997 385-402
248 Quelch, John A. and Lisa R. Klein The Internet and International Marketing Sloan Management Review 37 Spring 1996 60-75
249 White, Gregory K. International Online Marketing of Foods to US Consumers International Marketing Review 14 5 1997 376-384

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Intranets

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
250 Cronin, Mary J. Intranets Reach the Factory Floor Fortune   18-Aug 1997 208
251 Cronin, Mary J. Knowing How Employees Use the Internet Is Good Business Fortune   21-Jul 1997 103
252 Siegel, Carolyn F. Using Computer Networks (Intranet and Internet) to. Journal of Marketing Education   Fall 1996 14-24
253   Intranets Threaten the Old Guard Business Review Weekly   17-Jun 1996 67-68

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Information Technology

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
254 Bensaou, M. and Michael Earl The Right Mind-Set for Managing Information Technology Harvard Business Review   Sep-Oct 1998 119-128

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Legal

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
255 Bloom, Paul N., et al. Avoiding Misues of New Information Technologies: Legal and Societal Considerations Journal of Marketing 58 Jan 1994 98-110

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Management

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
256 Baldwin, Carliss Y. and Kim B. Clark Managing in an Age of Modularity Harvard Business Review   Sep-Oct 1997 84-93
257 Collins, James C. and Jerry I. Porras Building Your Company's Vision Harvard Business Review   Sep-Oct 1996 65-77

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Marketing Information

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
258 Bessen, Jim Riding the Marketing Information Wave Harvard Business Review   Sep-Oct 1993 150-160

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Marketing Research

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
259 Burke, Raymond R. Virtual Shopping: Breakthrough in Marketing Research Harvard Business Review   Mar-Apr 1996 120-131
260 Green, Paul E. Paradigms, Paradiddles, and Parafoils Jrnl. of Academy of Mktg. Sci. 20 Fall 1992 377-378
261 Malhotra, Naresh K. Shifting Perspective on the Shifting Paradigm in Marketing Research: A New Paradigm.. Jrnl. of Academy of Mktg. Sci. 20 Fall 1992 379-387
262 Montoya-Weiss, Mitzi M., et al. On-line Focus Groups: Conceptual Issues and a Research Tool European Journal of Marketing 32 7/8 1998 713-723
263 Perreault, William D. Jr. The Shifting Paradigm in Marketing Research Jrnl. of Academy of Mktg. Sci. 20 Fall 1992 367-375
264 Watters, Paul A., et al. Evaluating Internet Information Services in the Asia-Pacific Region Internet Research: ….. 8 3 1998 266-271
265 Widing, Robert E. II, and W. Wayne Talarzyk Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted… Journal of Marketing Research 30 May 1993 125-141
266 Young, Murray A. and Paul L. Sauer Organizational Learning and Online Consumer Information Services Jrnl. of Consumer Marketing 13 5 1996 7-11
267 Yu, Julie and Harris Cooper A Quantitative Review of Research Design Effects on Response Rates to Questionnaires Journal of Marketing Research 20 Feb 1983 36-44

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New Product Development

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
268 Hameri, Ari-Pekka and Jukka Nihtila Distributed New Product Development Project Based on Internet and World-Wide Web:.. The Journal of Prod. Innov. Mgmt. 14 Mar 1997 77-87
269 Iansiti, Marco and Alan MacCormack Developing Products on Internet Time Harvard Business Review   Sep-Oct 1997 108-117
270 Kahle, Lynn R. The Real-Time Response Survey in New Product Research: It's About Time Jrnl. of Consumer Marketing 14 3 1997 234-248
271 Meyer, Marc H. and Michael H. Zack The Design and Development of Information Products Sloan Management Review 37 Spring 1996 43-59

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Online Communities

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
272 Armstrong, Arthur and John Hagel III The Real Value of On-Line Communities Harvard Business Review   May-Jun 1996 134-141
273 Cortese, Amy Internet Communities: A Census in Cyberspace (Business Week / Harris Poll) Business Week (Special Report)   5-May 1997 84-85
274 Cortese, Amy Internet Communities: Doing a Land-Office Business in Cyberspace Business Week (Special Report)   5-May 1997 70
275 Hagel, John III, and Arthur G. Armstrong Net Gain: Expanding Markets Through Virtual Communities The McKinsey Quarterly   No. 1 1997 140-153
276 Hof, Robert D. Internet Communities: Breaking Out of the Yak Pack Business Week (Special Report)   5-May 1997 74
277 Hof, Robert D., Seanna Browder & Peter Elstrom Internet Communities Business Week (Special Report)   5-May 1997 64-74
278 Reinhardt, Andy Internet Communities: From Pets to UFOs: Twenty Somethings Sound Off Business Week (Special Report)   5-May 1997 66-67

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Organization

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
279 McBane, Donald A. Marketing Departments on the World Wide Web:.... Journal of Marketing Education   Spring 1997 14-25

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Publishing

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
280 Cortese, Amy Making Money on the Net: Publishing: Will Cyber-Readers Pay for the Privilege? Business Week (Special Report)   23-Sep 1996 110

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Push Technology

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
281 Hof, Robert D. A Way Out of the Web Maze: Pointcast: A Pioneer on Treacherous Ground Business Week (Special Report)   24-Feb 1997 100

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Retailing

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
282 Palmer, Jonathan W. Electronic Commerce in Retailing: Differences Across Retail Formats The Information Society 13 1 1997 75-91
283 Bashein, Barbara J. and M. Lynne Markus A Credibility Equation for IT Specialists Sloan Management Review 38 Summer 1997 35-44
284 Morganosky, Michelle A. Retailing and the Internet: A Perspective On The Top 100 US Retailers Intl. Jrnl. of Retail & Distbn. Mgmt. 25 11 1997 372-377
285 Murphy, Ruth Case Study: Clothing for Feet on the WWW Intl. Jrnl. of Retail & Distbn. Mgmt. 26 8 1998 336-339
286 O'Keefe, Robert M., et al. Early Adopters of the Web as a Retail Medium: Small Company Winners and Losers European Journal of Marketing 32 7/8 1998 629-643
287 Peters, Linda D. IT Enabled Marketing: A Framework for Value Creation in Customer Relationships Jrnl. of Marketing Practice: … 3 4 1997 213-229
288 Ratnasingham, Pauline The Importance of Trust in Electronic Commerce Internet Research: ….. 8 4 1998 313-321
289 Vijayasarathy, Leo R. & Michael L. Tyler Adoption Factors and Electronic Data Interchange Use: A Survey of Retail Companies Intl. Jrnl. of Retail & Distbn. Mgmt. 25 9 1997 286-292
290 Vlosky, Richard P., et al. Closing The Interorganizational Information Systems Relationship Satisfaction Gap Jrnl. of Marketing Practice: … 3 2 1997 75-86

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Supply Chain Management

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
291 Williams, Thomas Realizing the Potential Benefits of Real-Time, Online Data Exchange Supply Chain Management 2 4 1997 134-136
292 Wilson, T.P. and W.R. Clarke Food Safety & Traceability in the Agricultural Supply Chain: Using the Internet to Deliver.. Supply Chain Management 3 3 1998 127-133

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Security

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
293 Baig, Edward C. and John Carey Shielding The Net From Cyber-Scoundrels Business Week - International   14-Nov 1994 46
294 Baig, Edward C. and John Carey Shielding The Net From Cyber-Scoundrels Business Week - Cover Story   14-Nov 1994 88

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Market Segmentation

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year
295 Miller, Thomas E. Segmenting the Internet American Demographics   July 1996 48-52

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Services Marketing

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
296 Greco, Alan J. and D. Michael Fields Profiling Early Triers of Service Innovations: A Look at Interactive Home Video Ordering Journal of Services Marketing 5 3 1991 19-26
297 Mathur, Lynette Knowles, et al. Services Advertising and Providing Services on the Internet Journal of Services Marketing 12 5 1998 334-347

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Service Quality

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year
298 Berry, Leonard L. and A. Parasuraman Listening to the Customer - The Concept of a Service-Quality Information System Sloan Management Review 38 Spring 1997 65-76

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Strategy

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
299 Aldridge, Alicia, et al. Get Linked or Get Lost: Marketing Strategy for the Internet Internet Research: ….. 7 3 1997 161-169
300 Evans, Philip B. and Thomas S. Wurster Strategy and The New Economics of Information Harvard Business Review   Sep-Oct 1997 70-82
301 Hatten, Mary Louise & Kenneth J. Hatten Information Systems Strategy: Long Overdue -- and Still Not Here Long Range Planning 30 April 1997 254-265
302 Markus, M. Lynne and Robert I. Benjamin The Magic Bullet Theory in IT-Enabled Transformation Sloan Management Review 38 Winter 1997 55-68
303 Porter, Michael E. What is Strategy? Harvard Business Review   Nov-Dec 1996 61-78
304 Smith, N. Craig Marketing Strategies for the Ethics Era Sloan Management Review 36 Summer 1995 85-97

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Travel Industry Management

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
305 Harris, Kimberley J. and Joseph J. West Using Multimedia in Hospitality Training The Cornell Hotel & Rest. Quar. 34 Aug 1993 75-82
306 Murphy, Jamie, et al. Hotel Management and Marketing on the Internet Cornell Hotel & Restaurant Adm. Quarterly 37 June 1996 70-82
307 Murphy, Jamie, et al. Restaurant Marketing on the Web Restaurant Management 37 Feb 1996 61-71
308 Walle, A.H. Tourism and the Internet: Opportunities for Direct Marketing Journal of Travel Research 35 Summer 1996 72-77

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Trade

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
309 Banaghan, Margaret Internet Shapes Up as a Trading Vehicle Business Review Weekly   24-Feb 1997 50-53
310 Larson, Bryan D. Information Technology and International Trade:... Business America   May 1996 13-15
311 Gopalakrishna, Srinath, et al. Do Trade Shows Pay Off? Journal of Marketing 59 July 1995 75-83

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Virtual Value Chain

Internet Marketing Articles
S# Author/s Title Journal Vol. Issue Year Pages
312 Benjamin, Robert and Rolf Wigand Electronic Markets and Virtual Value Chains on the Information Superhighway Sloan Management Review 36 Winter 1995 62-72
313 Blois, K.J. The Challenge of the Marketspace Mktg. Intelligence & Planning 16 2 1998 83-89
314 Magretta, Joan The Power of Virtual Integration: An Interview With Dell Computer's Michael Dell Harvard Business Review   Mar-Apr 1998 72-84
315 Pattinson, Hugh and Linden Brown Chameleons in Marketspace Industry Transformation in the New Electronic Marketing … Jrnl. of Marketing Practice: … 2 1 1996 7-21
316 Rayport, Jeffrey F. and John J. Sviokla Exploiting the Virtual Value Chain Harvard Business Review   Nov-Dec 1995 75-85
317 Rayport, Jeffrey F. and John J. Sviokla Managing in the Marketspace Harvard Business Review   Nov-Dec 1994 141-150
318 Rayport, Jeffrey F. and John J. Sviokla Exploiting the Virtual Value Chain The McKinsey Quarterly   No. 1 1996 20-37
319 Woodruff, Robert B. Customer Value: The Next Source for Competitive Advantage Journal of the Acad. of Mktg Science 25 Spring 1997 139-153
320 Weiner, Michael, et al. Value Networks -- The Future of the U.S. Electric Utility Industry Sloan Management Review 38 Summer 1997 21-34

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