Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
1 | Bell DeTienne, Kristen & J.A. Thompson | Database Marketing and Organizational Learning Theory: Toward a Research Agenda | Jrnl. of Consumer Marketing | 13 | 5 | 1996 | 12-34 |
2 | Foley, John | Market of One: Ready, Aim, Sell! | Information Week (Cover Story) | 17-Feb | 1997 | 34-44 | |
3 | Hagel III, John and Jeffrey F. Rayport | The Coming Battle for Customer Information | Harvard Business Review | Jan-Feb | 1997 | 53-65 | |
4 | Hagel III, John and William J. Lansing | Who Owns the Customer? | The McKinsey Quarterly | 4 | 1994 | 63-75 | |
5 | Hagel, John III and Jeffrey F. Rayport | The Coming Battle for Customer Information | Harvard Business Review | Jan-Feb | 1997 | 53-65 | |
6 | Hopkins, Kevin R. | Information Technology Annual Report: Direct Marketing Over the Web | Business Week (IT Annual Rep) | 23-Jun | 1997 | 104 | |
7 | Kahan, Ron | Using Database Marketing Techniques to Enhance Your One-to-One Marketing Initiatives | Jrnl. of Consumer Marketing | 15 | 5 | 1998 | 491-493 |
8 | Kara, Ali and Erdener Kaynak | Markets of a Single Customer: Exploiting Conceptual Developments in Market Segme.. | European Journal of Marketing | 31 | 11/12 | 1997 | 873-895 |
9 | Lampel, Joseph and Henry Mintzberg | Customizing Customization | Sloan Management Review | 38 | Fall | 1996 | 21-30 |
10 | McEachern, Carla E. | Convergent Marketing: Executing on the Promise of 1:1 | Jrnl. of Consumer Marketing | 15 | 5 | 1998 | 481-490 |
11 | Peters, Linda D. | The New Interactive Media: One-to-One, But Who to Whom? | Mktg. Intelligence & Planning | 16 | 1 | 1998 | 22-30 |
12 | Pitta, Dennis A. | Marketing One-to-One and Its Dependence on Knowledge Discovery in Databases | Jrnl. of Consumer Marketing | 15 | 5 | 1998 | 468-480 |
13 | Schoenbachler, Denise D., et al. | Understanding Consumer Database Marketing | Journal of Consumer Marketing | 14 | 1 | 1997 | 5-19 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
14 | Armstrong, Larry | Making Money on the Net: Advertising: The Education of a Web Searcher | Business Week (Special Report) | 23-Sep | 1996 | 114 | |
15 | Berthon, Pierre, Leyland F. Pitt, et al. | The World Wide Web As An Advertising Medium: ... | Journal of Advertising Research | 36 | Jan/Feb | 1996 | 43-54 |
16 | Berthon, Pierre, Leyland Pitt, & RT Watson | Re-surfing W3: Research Perspectives on Marketing Communication & Buyer Behavior.. | Intl. Journal of Advertising | 15 | 4 | 1996 | 287-301 |
17 | Bezjian-Avery, Alexa, et al. | New Media Interactive Advertising vs. Traditional Advertising | Jrnl. of Advertising Research | 38 | July-Aug | 1998 | 23-32 |
18 | Cartellieri, Caroline, et al. | The Real Impact of Internet Advertising | The McKinsey Quarterly | No. 3 | 1997 | 44-62 | |
19 | Chamblee, Robert, et al. | When Copy Complexity Can Help Ad Readership | Jrnl. of Advertising Research | 33 | May-Jun | 1993 | 23-28 |
20 | Chew, Fiona | The Advertising Value of Making Possible A Public Television Program | Jrnl. of Advertising Research | 32 | Nov. | 1992 | 47-52 |
21 | Daft, Richard L., et al. | Message Equivocality, Media Selection, & Manager Performance: Implications for IS | MIS Quarterly | 11 | 3 | 1987 | 355-366 |
22 | Dawson, Charles | Television Advertising: In Need of Reinvention? | Intl. Journal of Advertising | 15 | 4 | 1996 | 302-313 |
23 | Fox, Richard J. and Gary L. Giessler | Crisis in Advertising | Journal of Advertising | 23 | Dec | 1994 | 79-84 |
24 | Gordon, Mary Ellen & K. De Lima-Turner | Consumer Attitudes Towards Internet Advertising: A Social Contract Perspective | International Marketing Review | 14 | 5 | 1997 | 362-375 |
25 | Hammonds, Keith H. (ed.) | Web Ads Start To Click: A Lot of Looking, Not Much Buying-Yet: Business Week-Harris Poll | Business Week (Special Report) | 6-Oct | 1997 | 140 | |
26 | Himelstein, Linda, Ellen Neuborne & Paul Eng | Web Ads Start To Click | Business Week (Special Report) | 6-Oct | 1997 | 128-138 | |
27 | Hofacker, Charles F. and Jamie Murphy | World Wide Web Banner Advertising Copy Testing | European Journal of Marketing | 32 | 7/8 | 1998 | 703-712 |
28 | Hughes, G. David | Real Time Response Measures Redefine Advertising Wearout | Jrnl. of Advertising Research | 32 | May-Jun | 1992 | 61-77 |
29 | Kassaye, W. Wossen | The Effect of the World Wide Web on Agency-Advertiser Relationships: ….. | Intl. Journal of Advertising | 16 | 2 | 1997 | 85-103 |
30 | Kassaye, W. Wossen | Global Advertising And The World Wide Web | Business Horizons | 40 | May-Jun | 1997 | 33-42 |
31 | Katori, Kazuaki | Recent Developments And Future Trends in Marketing Research in Japan Using New… | Jrnl. of Advertising Research | 30 | Apr-May | 1990 | 53-57 |
32 | Lee, Wei-Na and Helen Katz | New Media, New Messages: An Initial Inquiry Into Audience Reactions to Advertising… | Jrnl. of Advertising Research | 33 | Jan-Feb | 1993 | 74-85 |
33 | Neuborne, Ellen | Web Ads Start To Click: Saatchi Takes The Net Plunge | Business Week (Special Report) | 6-Oct | 1997 | 138 | |
34 | Raman, Niranjan V. and John D. Leckenby | Factors Affecting Consumers' "Webad" Visits | European Journal of Marketing | 32 | 7/8 | 1998 | 737-748 |
35 | Rogers, Jean Li | Consumer Response to Advertising Mail | Jrnl. of Advertising Research | 29 | Dec-Jan | 89-90 | 18-24 |
36 | Rust, Roland T. and Richard W. Oliver | The Death of Advertising | Journal of Advertising | 23 | Dec | 1994 | 71-77 |
37 | Schrage, Michael, Don Peppers, et al | Is Advertising Finally Dead? | Wired | Feb | 1994 | 71-75 | |
38 | Stewart, David W. | Measures, Methods, and Models in Advertising Research | Jrnl. of Advertising Research | 29 | June-July | 1989 | 54-60 |
39 | Sudman, Seymour and Norbert Schwarz | Contributions of Cognitive Psychology to Advertising Research | Jrnl. of Advertising Research | 29 | June-July | 1989 | 43-53 |
40 | Winters, Lewis C. | Does It Pay to Advertise to Hostile Audiences With Corporate Advertising? | Jrnl. of Advertising Research | 28 | June-July | 1988 | 11-18 |
41 | Yuan, Yuehong, et al. | The Relationship Between Advertising and Content Provision on The Internet | European Journal of Marketing | 32 | 7/8 | 1998 | 677-687 |
42 | Zaichkowsky, Judith L. | Conceptualizing Involvement | Journal of Advertising | 15 | 2 | 1986 | 4-14 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
43 | Adolf, Ruediger, et al. | What Leading Banks are Learning About Big Databases and Marketing | The McKinsey Quarterly | 3 | 1997 | 187-192 | |
44 | Dannenberg, Marius and Dorothee Kellner | The Bank of Tomorrow With Today's Technology | Intl. Journal of Bank Marketing | 16 | 2 | 1998 | 90-97 |
45 | Hagel, John III, et al. | Retail Banking: Caught in a Web? | The McKinsey Quarterly | No. 2 | 1997 | 42-55 | |
46 | Johnston, Robert | Identifying The Critical Determinants of Service Quality in Retail Banking: Importance… | Intl. Journal of Bank Marketing | 15 | 4 | 1997 | 111-116 |
47 | Lassar, Walfried, et al. | Measuring Customer-Based Brand Equity | Journal of Consumer Marketing | 12 | 4 | 1995 | 11-19 |
48 | Mols, Niels Peter | The Internet and the Banks' Strategic Distribution Channel Decisions | Internet Research: ….. | 8 | 4 | 1998 | 331-337 |
49 | Mols, Niels Peter | The Behavioral Consequences of PC Banking | Intl. Journal of Bank Marketing | 16 | 5 | 1998 | 195-201 |
50 | Puri, Vishal | Smart Cards - The Smart Way For The Banks To Go? | Intl. Journal of Bank Marketing | 15 | 4 | 1997 | 134-139 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
51 | Gardiner, Peter and Sarah Quinton | Building Brands Using Direct Marketing - A Case Study | Mktg. Intelligence & Planning | 16 | 1 | 1998 | 6-11 |
52 | Maruca, Regina Fazio | How Do You Grow a Premium Brand? | Harvard Business Review | Mar-Apr | 1995 | 22-40 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
53 | Bagozzi, Richard P. and Paul R. Warshaw | Trying to Consume | Jrnl. of Consumer Research | 17 | Sept | 1990 | 127-140 |
54 | Belk, Russell W., John F. Sherry, et al. | A Naturalistic Inquiry Into Buyer and Seller Behavior at a Swap Meet | Journal of Consumer Research | 14 | Mar | 1988 | 449-470 |
55 | Butler, Patrick and Joe Peppard | Consumer Purchasing On The Internet: Processes and Prospects | European Management Journal | 16 | Oct | 1998 | 600-610 |
56 | Celsi, Richard L. and Jerry C. Olson | The Role of Involvement in Attention and Comprehension Processes | Jrnl. of Consumer Research | 15 | Sept | 1988 | 210-224 |
57 | Davis, Fred D, Richard P. Bagozzi, et al. | Extrinsic and Intrinsic Motivation to Use Computers in the Workplace | Jrnl. of Applied Social Psych. | 22 | 14 | 1992 | 1111-32 |
58 | Gould, Stephen J. and Dawn B. Lerman | "Postmodern" vs "Long-standing" Cultural Narratives in Consumer Behavior: An ….. | European Journal of Marketing | 32 | 7/8 | 1998 | 644-654 |
59 | Hauser, John R., et al. | How Consumers Allocate Their Time When Searching for Information | Journal of Marketing Research | 30 | Nov | 1993 | 452-466 |
60 | Havlena, William J. and Morris D. Holbrook | The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in … | Jrnl. of Consumer Research | 13 | Dec | 1986 | 394-404 |
61 | Holbrook, Morris B., et al. | Play as a Consumption Experience: The Roles of Emotions, Performance, and ….. | Jrnl. of Consumer Research | 11 | Sept | 1984 | 728-739 |
62 | Jones, Thomas O. and W. Earl Sasser, Jr. | Why Satisfied Customers Defect | Harvard Business Review | Nov-Dec | 1995 | 88-99 | |
63 | Keller, Kevin Lane and Richard Staelin | Assessing Biases in Measuring Decision Effectiveness and Information Overload | Jrnl. of Consumer Research | 15 | March | 1989 | 504-508 |
64 | Keller, Kevin Lane and Richard Staelin | Effects of Quality and Quantity of Information on Decision Effectiveness | Jrnl. of Consumer Research | 14 | Sept | 1987 | 200-213 |
65 | Meyer, Robert J. and Eric J. Johnson | Information Overload and the Nonrobustness of Linear Models: A Comment on Keller… | Jrnl. of Consumer Research | 15 | March | 1989 | 498-503 |
66 | Randall, Doug | Consumer Strategies for the Internet: Four Scenarios | Long Range Planning | 30 | 2 | 1997 | 157-168 |
67 | Sen, Shahana, et al. | The Identification and Satisfaction of Consumer Analysis-Driven Information Needs…. | European Journal of Marketing | 32 | 7/8 | 1998 | 688-702 |
68 | Sherry, John F., Jr. | A Sociocultural Analysis of a Midwestern American Flea Market | Journal of Consumer Research | 17 | June | 1990 | 13-30 |
69 | Shih, Chuan-Fong (Eric) | Conceptualizing Consumer Experiences in Cyberspace | European Journal of Marketing | 32 | 7/8 | 1998 | 665-663 |
70 | Venkatesh, Alladi | Cybermarketscapes and Consumer Freedoms and Identities | European Journal of Marketing | 32 | 7/8 | 1998 | 664-676 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
71 | Berthon, Pierre, Leyland Pitt & Richard Watson | Marketing Communication And the World Wide Web | Business Horizons | 39 | Sep-Oct | 1996 | 24-32 |
72 | Eng, Paul M. | A Way Out of the Web Maze: Keeping the Junk out of E-Mailboxes | Business Week (Special Report) | 24-Feb | 1997 | 104 | |
73 | Hiltz, Starr Roxanne & Kenneth Johnson | User Satisfaction With Computer-Mediated Communication Systems | Management Science | 36 | June | 1990 | 739-764 |
74 | Hoey, Clive | Maximising the Effectiveness of Web-based Marketing Communications | Mktg. Intelligence & Planning | 16 | 1 | 1998 | 31-37 |
75 | Mohr, Jakki and John R. Nevin | Communication Strategies in Marketing Channels: A Theoretical Perspective | Journal of Marketing | 54 | Oct | 1990 | 36-51 |
76 | Sproull, Lee and Sara Kiesler | Reducing Social Context Cues: Electronic Mail in Organizational Communication | Management Science | 32 | 11 | 1986 | 1492-12 |
77 | Verity, John W. | Ready or Not, The Electronic Mall is Coming | Business Week - Cover Story | 14-Nov | 1994 | 84-85 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
78 | Hill, Richard | Electronic Commerce, the World Wide Web, Minitel, and EDI | The Information Society | 13 | 1 | 1997 | 33-41 |
79 | Wigand, Rolf T. | Electronic Commerce: Definition, Theory, and Context | The Information Society | 13 | 1 | 1997 | 1-16 |
80 | A Survey of Electronic Commerce | The Economist | 10-May | 1997 | 1-18 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
81 | Ives, Blake and Sirkka L. Jarvenpaa | Will The Internet Revolutionize Business Education and Research? | Sloan Management Review | 37 | Spring | 1996 | 33-41 |
82 | Ragothaman, Srinivasan & Diane Hoadley | Integrating the Internet and the World Wide Web Into the Business Classroom: A Synthesis | Journal of Education for Business | 72 | Mar/Apr | 1997 | 213-216 |
83 | Smith, Douglas K. and Barbara J. Minnick | Continuous Online Student Performance Evaluations | Journal of Education for Business | 72 | Sep/Oct | 1996 | 24-27 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
84 | Bennett, Roger | Export Marketing & The Internet Experiences of Web Site Use & Perceptions of Export… | International Marketing Review | 14 | 5 | 1997 | 324-344 |
85 | Samiee, Saeed | Exporting and the Internet: A Conceptual Perspective | International Marketing Review | 15 | 5 | 1998 | 413-426 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
86 | Barnatt, Christopher | Virtual Communities and Financial Services -- On-Line Business Potentials & Strategic.. | Intl. Journal of Bank Marketing | 16 | 4 | 1998 | 161-169 |
87 | Birch, David, and Michael A. Young | Financial Services and the Internet: What Does Cyberspace Mean for the Financial…. | Internet Research: ….. | 7 | 2 | 1997 | 120-128 |
88 | Cronin, Mary J. | A Fund Giant Bets on the Web | Fortune | 7-Jul | 1997 | 188 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
89 | Ainscough, Thomas L. | The Internet for the Rest of Us: Marketing on the World Wide Web | Jrnl. of Consumer Marketing | 13 | 2 | 1996 | 36-47 |
90 | Alsop, Stewart | The Birth of a Web Potato | Fortune (Digital Watch) | 134 | 9-Dec | 1996 | 149-150 |
91 | Alwitt, Linda F. | Give Students the Tools, and They Will Learn | Marketing News | 12-Aug | 1996 | 1-14 | |
92 | Applegate, Lynda M., et al. | Electronic Commerce: Building Blocks of New Business Opportunity | Jrnl. Of Orgnl. Computing & EC | 6 | No. 1 | 1996 | 1-10 |
93 | Arnst, Catherine and Seanna Browder | Information Technology Annual Report: Say Goodbye to the Computer Geek | Business Week (IT Annual Rep) | 23-Jun | 1997 | 110, 112 | |
94 | Auger, Pat and John M. Gallaugher | Factors Affecting the Adoption of an Internet-Based Sales Presence for Small Businesses | The Information Society | 13 | 1 | 1997 | 55-74 |
95 | Bell, Hudson, and Nelson K.H. Tang | The Effectiveness of Commercial Internet Web Sites: A User's Perspective | Internet Research: ….. | 8 | 3 | 1998 | 219-228 |
96 | Bertsche, Dory, et al. | Is Simulation Better Than Experience? | The McKinsey Quarterly | No. 1 | 1996 | 50-57 | |
97 | Bettis, Richard A. and C.K. Prahalad | The Dominant Logic: Retrospective and Extension | Strategic Management Journal | 16 | Jan | 1995 | 5-14 |
98 | Boutie, Philippe | Will This Kill That? | Jrnl. of Consumer Marketing | 13 | 4 | 1996 | 49-57 |
99 | Brannback, Malin | Is the Internet Changing the Dominant Logic of Marketing? | European Management Journal | 15 | Dec | 1997 | 698-707 |
100 | Breitenbach, Craig S. and Doris C. Van Doren | Value-Added Marketing in The Digital Domain: Enhancing The Utility of The Internet | Jrnl. of Consumer Marketing | 15 | 6 | 1998 | 558-575 |
101 | Broadbent, Marianne and Peter Weill | Management by Maxim: How Business and IT Managers Can Create IT Infrastructures | Sloan Management Review | 38 | Spring | 1997 | 77-92 |
102 | Brull, Steven V. | Information Technology Annual Report: SONY: A Little Sensor With a Big Future | Business Week (IT Annual Rep) | 23-Jun | 1997 | 106 | |
103 | Cadeaux, Jack M. | Counter-revolutionary Forces in the Information Revolution Entrepreneurial Action, … | European Journal of Marketing | 31 | 11/12 | 1997 | 768-785 |
104 | Carey, John | Information Technology Annual Report: Inside the Santa Fe Institute | Business Week (IT Annual Rep) | 23-Jun | 1997 | 76-77 | |
105 | Carey, John | Information Technology Annual Report: UNC: Tools To Manipulate Virtual Worlds | Business Week (IT Annual Rep) | 23-Jun | 1997 | 102 | |
106 | Chandler, Susan | Data is Power. Just Ask Fingerhut | Business Week | 3-Jun | 1997 | 69 | |
107 | Colgate, Mark | Creating Sustainable Competitive Advantage Through Marketing Info System Techno.. | Intl. Journal of Bank Marketing | 16 | 2 | 1998 | 80-89 |
108 | Conlon, Ginger, ed. | Across the Country and Still in the Loop | Sales & Marketing Management | July | 1997 | 92-93 | |
109 | Cortese, Amy and Robert D. Hof | A Way Out of the Web Maze | Business Week (Special Report) | 24-Feb | 1997 | 94-108 | |
110 | Courtney, John A. & Doris C. Van Doren | Succeeding in the Communiputer Age | Industrial Marketing Management | 25 | 1996 | 1-10 | |
111 | Coy, Peter, et al. | Has the Net Finally Reached the Wall? | Business Week | 26-Aug | 1996 | 62-66 | |
112 | Daft, Richard L., and Robert H. Lengel | Organizational Information Requirements, Media Richness and Structural Design | Management Science | 32 | 5 | 1986 | 554-571 |
113 | Delleclave Jr., Tom, ed. | Beating a Path to Your Door | Sales & Marketing Management | May | 1997 | 124-127 | |
114 | Dempsey, Jed, et al. | The Last Mile to the Internet | The McKinsey Quarterly | 4 | 1998 | 6-17 | |
115 | Dholakia, Utpal M. and Lopo L. Rego | What Makes Commercial Web Pages Popular? An Empirical Investigation of Web….. | European Journal of Marketing | 32 | 7/8 | 1998 | 724-736 |
116 | Domegan, Christine T. | The Adoption of Information Technology in Customer Service | European Journal of Marketing | 30 | 6 | 1996 | 52-69 |
117 | Doyle, Peter | Marketing in the New Millennium | European Journal of Marketing | 29 | 13 | 1995 | 23-41 |
118 | Egan, Jack with Kenan Pollack | Gold Rush in Cyberspace | U.S. News & World Report | 13-Nov | 1995 | 72-83 | |
119 | Eisenhardt, Kathleen & Shona L. Brown | Time Pacing: Competing in Markets That Won't Stand Still | Harvard Business Review | Mar-Apr | 1998 | 59-69 | |
120 | Elfrink, John, et al. | Internet Marketing: Evidence of A Viable Medium | The CPA Journal | 67 | June | 1997 | 71-73 |
121 | Eng, Paul M. | Get Your Hands Off My.Com | Business Week | 28-Jul | 1997 | 88 | |
122 | Eng, Paul M. | Zap! Splat! Smarts?: I Can't Wait to Go Online and Blow Something Up' | Business Week (Cover Story) | 23-Dec | 1996 | 70-71 | |
123 | Eng, Paul N. | Internet Communities: A Coffee Klatch for Moms and Dads | Business Week (Special Report) | 5-May | 1997 | 76 | |
124 | Feitzinger, Edward and Hau L. Lee | Mass Customization at Hewlett Packard: The Power of Postponement | Harvard Business Review | Jan-Feb | 1997 | 116-121 | |
125 | Ferguson, Tim W. | A Revolution That Has a Long Way to Go | Forbes | 160 | 11-Aug | 1997 | 106-112 |
126 | Flynn, Julia | Information Technology Annual Report: British Telecom: Notes from the Ant Colony | Business Week (IT Annual Rep) | 23-Jun | 1997 | 108 | |
127 | Flynn, Julia | Information Technology Annual Report: Edinburgh: Where Ersatz Crickets Chirp | Business Week (IT Annual Rep) | 23-Jun | 1997 | 100 | |
128 | Forester, Tom | Megatrends or Megamistakes? What Ever Happened to the Information Society? | The Information Society | 8 | 1992 | 133-146 | |
129 | Franco, Robert La | Engine Search | Forbes | 160 | 25-Aug | 1997 | 81 |
130 | Galea, Christine | Surf City: the best places for business on the Web | Sales & Marketing Management | January | 1997 | 69-73 | |
131 | Ghosh, Shikhar | Making Business Sense of the Internet | Harvard Business Review | Mar-Apr | 1998 | 126-135 | |
132 | Glazer, Rashi and Allen M. Weiss | Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Info | Journal of Marketing Research | 30 | Nov | 1993 | 509-521 |
133 | Greenberg, Herb | Is Any Internet Stock a Safe Bet? | Fortune (InfoTech Special Rep) | 134 | 9-Dec | 1996 | 131-133 |
134 | Greene, Tracy | Netting Maximum Results for Marketing by Surfing the Internet | Direct Marketing | 59 | July | 1996 | 42-43 |
135 | Gross, Neil | Information Technology Annual Report: Into The Wild Frontier | Business Week (IT Annual Rep) | 23-Jun | 1997 | 72-86 | |
136 | Gross, Neil | Zap! Splat! Smarts? | Business Week (Cover Story) | 23-Dec | 1996 | 64-71 | |
137 | Grover, Varun, et al. | The Web of Privacy: Business in the Information Age | Business Horizons | 41 | July-Aug | 1998 | 5-11 |
138 | Hagel III, John and Thomas R. Eisenmann | Navigating the Multimedia Landscape | The McKinsey Quarterly | 3 | 1994 | 39-55 | |
139 | Hagel, John III | Spider versus Spider | The McKinsey Quarterly | No. 1 | 1996 | 4-19 | |
140 | Hagel, John III and A.M. Sacconaghi, Jr. | Who Will Benefit From Virtual Information? | The McKinsey Quarterly | No. 3 | 1996 | 22-37 | |
141 | Hagel, John III and Jeffrey F. Rayport | The New Infomediaries | The McKinsey Quarterly | No. 4 | 1997 | 54-71 | |
142 | Hagel, John III and Jeffrey F. Rayport | The Coming Battle for Customer Information | The McKinsey Quarterly | No. 3 | 1997 | 64-77 | |
143 | Hamilton, Joan O'C. | Information Technology Annual Report: Standford: Eggheads & Entrepreneurs | Business Week (IT Annual Rep) | 23-Jun | 1997 | 92 | |
144 | Heath, Donald | Virtual Networking/Telecommunications | Telecommunications | 25 | Jan | 1991 | 25-30 |
145 | Henderson, John C. & John G. Sifonis | The Value of Strategic IS Planning: Understanding Consistency, Validity & IS Markets | MIS Quarterly | 12 | 2 | 1988 | 187-200 |
146 | Herbig, Paul and Brian Hale | Internet: The Marketing Challenge of the Twentieth Century | Internet Research: ….. | 7 | 2 | 1997 | 95-100 |
147 | Hof, Robert D. | Technology, Technology, Technology | Business Week | 14-Dec | 1998 | ||
148 | Hof, Robert D. | The Torrent of Energy Behind Amazon | Business Week | 14-Dec | 1998 | ||
149 | Hof, Robert D., et al. | Amazon.com: The Wild World of E-Commerce | Business Week - Cover Story | 14-Dec | 1998 | ||
150 | Hof, Robert D., et al. | Amazon's Wild World | Business Week | 21-Dec | 1998 | 70-74 | |
151 | Hoffman, Donna L. and Thomas P. Novak | Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations | Journal of Marketing | 60 | July | 1996 | 50-68 |
152 | Hoffman, Donna L. and Thomas P. Novak | A New Marketing Paradigm for Electronic Commerce | The Information Society | 13 | 1 | 1997 | 43-54 |
153 | Hoover, William E., Jr., et al. | Order to Payment | The McKinsey Quarterly | No. 1 | 1996 | 38-49 | |
154 | Jaworski, Bernard J. and Ajay K. Kohli | Market Orientation: Antecedents and Consequences | Journal of Marketing | 57 | July | 1993 | 53-70 |
155 | Johnson, Brian A., et al. | Banking on Multimedia | The McKinsey Quarterly | 2 | 1995 | 94-106 | |
156 | Judge, Paul C. | Information Technology Annual Report: MIT: Two Big Rivals on Campus | Business Week (IT Annual Rep) | 23-Jun | 1997 | 94 | |
157 | Kiani, G. Reza | Marketing Opportunities in the Digital World | Internet Research: ….. | 8 | 2 | 1998 | 185-194 |
158 | Kierzkowski, Alexa, et al. | Marketing To The Digital Consumer | The McKinsey Quarterly | No. 3 | 1996 | 5-21 | |
159 | Kohli, Ajay K. and Bernard J. Jaworski | Market Orientation: The Construct, Research Propositions, and Managerial Implications | Journal of Marketing | 54 | April | 1990 | 1-18 |
160 | Laderman, Jeffrey M & Geoffrey Smith | Internet Stocks: What's Their Real Worth? | Business Week | 14-Dec | 1998 | ||
161 | Leonard, Dorothy and Susaan Straus | Putting Your Company's Whole Brain To Work | Harvard Business Review | July-Aug | 1997 | 111-121 | |
162 | Leverick, Fiona, et al. | The Role of IT in The Reshaping of Marketing | Jrnl. of Marketing Practice: … | 3 | 2 | 1997 | 87-106 |
163 | Malone, Thomas W. and Robert J. Laubacher | The Dawn of The E-Lance Economy | Harvard Business Review | Sep-Oct | 1998 | 145-152 | |
164 | Maloney, Janice | Yahoo! Still Searching for Profits on the Internet | Fortune (InfoTech Special Rep) | 134 | 9-Dec | 1996 | 124-129 |
165 | Mandel, Michael J. and Andy Reinhardt | The New Business Cycle | Business Week (Cover Story) | 31-Mar | 1997 | 58-68 | |
166 | Martin, Michael H. | The Next Big Thing: A Bookstore? | Fortune (InfoTech Special Rep) | 134 | 9-Dec | 1996 | 118-120 |
167 | McBride, Neil | Business Use of the Internet: Strategic Decision or Another Bandwagon? | European Management Journal | 15 | Feb | 1997 | 58-67 |
168 | McFarlan, F. Warren & James L. McKenney | The Information Archipelago -- Governing The New World | Harvard Business Review | July-Aug | 1983 | 91-99 | |
169 | McGarvey, Robert | Web Smarts | Entrepreneur | Aug | 1997 | 22 | |
170 | McGarvey, Robert | Web Smarts | Entrepreneur | July | 1997 | 22 | |
171 | Meyer, Jorn-Axel | Information Overload in Marketing Management | Mktg. Intelligence & Planning | 16 | 3 | 1998 | 200-209 |
172 | Narver, John C. and Stanley F. Slater | The Effect of a Market Orientation on Business Profitability | Journal of Marketing | 54 | Oct | 1990 | 20-35 |
173 | O'Callaghan, Ramon, et al. | Adoption Correlates and Share Effects of Electronic Data Interchange Systems In …. | Journal of Marketing | 56 | April | 1992 | 45-56 |
174 | Paul, Pallab | Marketing on the Internet | Jrnl. of Consumer Marketing | 13 | 4 | 1996 | 27-39 |
175 | Peattie, Ken | The Marketing Mix in the Third Age of Computing | Mktg. Intelligence & Planning | 15 | 3 | 1997 | 142-150 |
176 | Pine II, Joseph Pine, et al. | Do You Want to Keep Your Customers Forever? | Harvard Business Review | Mar-Apr | 1995 | 103-114 | |
177 | Plunkett, Sandy | Web Offers a Net full of Digital Dollars | Business Review Weekly | 19 | 4-Aug | 1997 | 74-75 |
178 | Port, Otis | Information Technology Annual Report: Carnegie Mellon: Aiming For Immortality | Business Week (IT Annual Rep) | 23-Jun | 1997 | 99 | |
179 | Port, Otis | Information Technology Annual Report: Dueling Brainscapes: | Business Week (IT Annual Rep) | 23-Jun | 1997 | 88, 90 | |
180 | Port, Otis | Information Technology Annual Report: Gordon Moore's Crystal Ball | Business Week (IT Annual Rep) | 23-Jun | 1997 | 120 | |
181 | Port, Otis | Information Technology Annual Report: Leading Lights Among the Labs | Business Week (IT Annual Rep) | 23-Jun | 1997 | 114, 116 | |
182 | Prahalad, C.K. and Richard A. Bettis | The Dominant Logic: A New Linkage Between Diversity and Performance | Strategic Management Journal | 7 | Nov-Dec | 1986 | 485-501 |
183 | Rebello, Kathy | Making Money on the Net: Bookselling: A Literary Hangout-Without the Latte' | Business Week (Special Report) | 23-Sep | 1996 | 106 | |
184 | Reichheld, Frederick F. | Learning from Customer Defections | Harvard Business Review | Mar-Apr | 1996 | 56-69 | |
185 | Ross, Jeanne W., et al. | Develop Long-Term Competitiveness through IT Assets | Sloan Management Review | 38 | Fall | 1996 | 31-42 |
186 | Sagawa, Paul I. | The Balkanization of The Internet | The McKinsey Quarterly | No. 1 | 1997 | 126-139 | |
187 | Sahay, Arvind, et al. | New Interactive Media: Experts' Perceptions of Opportunities and Threats for Existing.. | European Journal of Marketing | 32 | 7/8 | 1998 | 616-628 |
188 | Sandelands, Eric | Utilizing the Internet for Marketing Success | Pricing Strategy & Practice | 5 | 1 | 1997 | 7-12 |
189 | Schlegelmilch, Bodo B. & Rudolf Sinkovics | Viewpoint: Marketing in The Information Age - Can We Plan for an Unpredictable Future? | International Marketing Review | 15 | 3 | 1998 | 162-170 |
190 | Schlender, Brent | Why The Net Means Business | Fortune (InfoTech Special Rep) | 134 | 9-Dec | 1996 | 95 |
191 | Schmidt, Lucinda | The Tax-Man's Nightmare | Business Review Weekly | 24-Feb | 1997 | 53-54 | |
192 | Silk, Alvin J. | Marketing Science in a Changing Environment | Journal of Marketing Research | 30 | Nov | 1993 | 401-404 |
193 | Smith, Geoffrey | Where the Big Boys Fear to Tread | Business Week | 14-Dec | 1998 | ||
194 | Spar, Debora and Jeffrey J. Bussgang | Ruling The Net | Harvard Business Review | May-Jun | 1996 | 125-133 | |
195 | Stevens, Tim | Success in Cyber Space | Industry Week | 246 | 21-Apr | 1997 | 55-71 |
196 | Stodder, Gayle Sato | How To Build A Million Dollar Business $$ | Entrepreneur (Cover Story) | Sep | 1997 | 100-106 | |
197 | Stone, Amey | Barnes & Noble: A Better Stock Play? | Business Week | 14-Dec | 1998 | ||
198 | Sweeny Douglas M. | Global Market Trends in the Networked Era | Long Range Planning | 31 | 5 | 1998 | 672-683 |
199 | Tetzeli, Rick | What It's Really Like to be Marc Andreessen | Fortune (InfoTech Special Rep) | 134 | 9-Dec | 1996 | 96-114 |
200 | Venkatraman, N. | Beyond Outsourcing: Managing IT Resources as a Value Center | Sloan Management Review | 38 | Spring | 1997 | 51-64 |
201 | Verity, John W. | And Leading the News In IBM's Cyberzine... | Business Week - Cover Story | 14-Nov | 1994 | 83 | |
202 | Verity, John W. | Hello Direct, Good-Bye Mail Order? | Business Week - Cover Story | 14-Nov | 1994 | 86 | |
203 | Verity, John W. | Invoice? What's an Invoice? | Business Week | 10-Jun | 1996 | 110-112 | |
204 | Verity, John W. | And Leading The News in IBM's Cyberzine… | Business Week - International | 14-Nov | 1994 | 41 | |
205 | Verity, John W. | Ready or Not, The Electronic Mall is Coming | Business Week - International | 14-Nov | 1994 | 42-43 | |
206 | Verity, John W. | Hello Direct, Good-Bye Mail Order? | Business Week - International | 14-Nov | 1994 | 44 | |
207 | Verity, John W. and Robert D. Hof | The Internet: How It Will Change The Way You Do Business | Business Week - International | 14-Nov | 1994 | 38-46 | |
208 | Verity, John W. with Robert D. Hof | The Internet: How It Will Change the Way You Do Business | Business Week - Cover Story | 14-Nov | 1994 | 80-88 | |
209 | Von Krogh, Georg and Johan Roos | A Tale of The Unfinished | Strategic Management Journal | 17 | Nov | 1996 | 729-737 |
210 | Washburn, Bill | Who's Making Money on the Net? | Internet World | 6 | June | 1995 | 30-31 |
211 | Weiber, Rolf and Tobias Kollmann | Competitive Advantages in Virtual Markets - Perspectives of "Information-based Mktg.. | European Journal of Marketing | 32 | 7/8 | 1998 | 603-615 |
212 | Weiss, Aaron | The Virtual Flea Market | Internet World | 6 | June | 1995 | 54-57 |
213 | Weiss, Gary | The Net's Buried Treasure | Business Week | 28-Dec | 1998 | 82 | |
214 | White, Gregory K. & Barbara J. Manning | Global Market Trends in the Networked Era | Internet Research: ….. | 8 | 1 | 1998 | 32-38 |
215 | Wiener, Joshua Lyle & Tabitha A. Doescher | A Framework for Promoting Cooperation | Journal of Marketing | 55 | April | 1991 | 38-47 |
216 | Wildstrom, Stephen H. | A Browser Worth Browsing | Business Week | 20-Oct | 1997 | 22 | |
217 | Wildstrom, Stephen H. | A Way Out of the Web Maze: 'Push' Buttons Worth Pressing | Business Week (Special Report) | 24-Feb | 1997 | 106-107 | |
218 | Wildstrom, Stephen H. | A Little Better, A Little Faster in 1999 | Business Week | 28-Dec | 1998 | ||
219 | Wright, Malcolm and Nicholas Ashill | A Contingency Model of Marketing Information | European Journal of Marketing | 32 | 1/2 | 1998 | 125-144 |
220 | Yang, Catherine, et al. | Filling The Need For Speed | Business Week | 28-Dec | 1998 | 34-36 | |
221 | A Survey of Telecommunications | The Economist | 13-Sep | 1997 | 1-34 | ||
222 | A Survey of the Internet | The Economist | 1-Jul | 1995 | 1-18 | ||
223 | Making Money on the Net | Business Week (Special Report) | 23-Sep | 1996 | 104-115 | ||
224 | Smart Ideas Prepare Way for Multimedia | Business Review Weekly | 17-Jun | 1996 | 68-70 | ||
225 | Taxes Slip Through the Net | The Economist | 31-May | 1997 | 22 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
226 | Barwise, Patrick | The Future of Interactive Marketing: Don't Let a Virus Spoil the Party | Harvard Business Review | Nov-Dec | 1996 | 158 | |
227 | Blattberg, Robert C. and John Deighton | Interactive Marketing: Exploiting the Age of Addressability | Sloan Management Review | 33 | Fall | 1991 | 5-14 |
228 | Carter, Dennis | The Future of Interactive Marketing: You've got to Maintain a Beginner's Mind about IM | Harvard Business Review | Nov-Dec | 1996 | 157 | |
229 | Day, George S. | The Future of Interactive Marketing: The chances of an incumbent prevailing in the new electronic marketplace ..... | Harvard Business Review | Nov-Dec | 1996 | 161-162 | |
230 | Deighton, John | The Future of Interactive Marketing: Introduction | Harvard Business Review | Nov-Dec | 1996 | 151-152 | |
231 | File, Karen Maru, and Russ Alan Prince | Evaluating The Effectiveness of Interactive Marketing | Journal of Services Marketing | 7 | 3 | 1993 | 49-58 |
232 | File, Karen Maru, et al. | INTERACTIVE MARKETING: The Influence of Participation on Positive Word-of-Mouth… | Journal of Services Marketing | 6 | 4 | 1992 | 5-14 |
233 | Haeckel, Stephan H. | The Future of Interactive Marketing: Unthinkable Surpirses are fundamental to progress..... | Harvard Business Review | Nov-Dec | 1996 | 158-160 | |
234 | Hoffman, Donna L. and Thomas P. Novak | The Future of Interactive Marketing: You can't sell if you don't have a market you can count on | Harvard Business Review | Nov-Dec | 1996 | 161 | |
235 | Hundt, Reed | The Future of Interactive Marketing: The Communications wave flows through channels ..... | Harvard Business Review | Nov-Dec | 1996 | 160-161 | |
236 | Levin, Martin | The Future of Interactive Marketing: A Corporate Web site is different from a marketing Web site | Harvard Business Review | Nov-Dec | 1996 | 154, 156 | |
237 | McKenna, Regis | Real-Time Marketing | Harvard Business Review | July-Aug. | 1995 | 87-95 | |
238 | Sorrell, Martin and Eric Salama | The Future of Interactive Marketing: We Can't Afford to Assume New Media will be Unimportant | Harvard Business Review | Nov-Dec | 1996 | 152, 154 | |
239 | Tedlow, Richard S. | The Future of Interactive Marketing: Roadkill on the Information Superhighway | Harvard Business Review | Nov-Dec | 1996 | 164-166 | |
240 | Tiwana, Amrit B. | Interdependency Factors Influencing The World Wide Web as a Channel of Interactive Marketing | Jrnl. of Retailing & Consumer Services | 5 | Oct | 1998 | 245-253 |
241 | Webster, Frederick E., Jr. | The Future of Interactive Marketing: In the Interactive Marketplace, Product, Price, the Selling Message... | Harvard Business Review | Nov-Dec | 1996 | 156-157 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
242 | Honeycutt, Earl D. Jr., et al. | Marketing Industrial Products on the Internet | Industrial Marketing Management | 27 | 1998 | 63-72 | |
243 | Klein, Lisa R. and John A. Quelch | Business-to-Business Market Making On The Internet | International Marketing Review | 14 | 5 | 1997 | 345-361 |
244 | Wilson, David T. and Richard P. Vlosky | Interorganizational Information System Technology and Buyer-Seller Relationships | Jrnl. of Business & Industrial Mktg. | 13 | 3 | 1998 | 215-234 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
245 | Hamill, Jim | The Internet and International Marketing | International Marketing Review | 14 | 5 | 1997 | 300-323 |
246 | MacKay, David B. and Robert F. Easley | International Differences in Product Perception: A Product Map Analysis | International Marketing Review | 13 | 2 | 1996 | 54-62 |
247 | Poon, Simpson and Paula M.C. Swatman | Small Business Use of The Internet Findings from Australian Case Studies | International Marketing Review | 14 | 5 | 1997 | 385-402 |
248 | Quelch, John A. and Lisa R. Klein | The Internet and International Marketing | Sloan Management Review | 37 | Spring | 1996 | 60-75 |
249 | White, Gregory K. | International Online Marketing of Foods to US Consumers | International Marketing Review | 14 | 5 | 1997 | 376-384 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
250 | Cronin, Mary J. | Intranets Reach the Factory Floor | Fortune | 18-Aug | 1997 | 208 | |
251 | Cronin, Mary J. | Knowing How Employees Use the Internet Is Good Business | Fortune | 21-Jul | 1997 | 103 | |
252 | Siegel, Carolyn F. | Using Computer Networks (Intranet and Internet) to. | Journal of Marketing Education | Fall | 1996 | 14-24 | |
253 | Intranets Threaten the Old Guard | Business Review Weekly | 17-Jun | 1996 | 67-68 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
254 | Bensaou, M. and Michael Earl | The Right Mind-Set for Managing Information Technology | Harvard Business Review | Sep-Oct | 1998 | 119-128 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
255 | Bloom, Paul N., et al. | Avoiding Misues of New Information Technologies: Legal and Societal Considerations | Journal of Marketing | 58 | Jan | 1994 | 98-110 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
256 | Baldwin, Carliss Y. and Kim B. Clark | Managing in an Age of Modularity | Harvard Business Review | Sep-Oct | 1997 | 84-93 | |
257 | Collins, James C. and Jerry I. Porras | Building Your Company's Vision | Harvard Business Review | Sep-Oct | 1996 | 65-77 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
258 | Bessen, Jim | Riding the Marketing Information Wave | Harvard Business Review | Sep-Oct | 1993 | 150-160 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
259 | Burke, Raymond R. | Virtual Shopping: Breakthrough in Marketing Research | Harvard Business Review | Mar-Apr | 1996 | 120-131 | |
260 | Green, Paul E. | Paradigms, Paradiddles, and Parafoils | Jrnl. of Academy of Mktg. Sci. | 20 | Fall | 1992 | 377-378 |
261 | Malhotra, Naresh K. | Shifting Perspective on the Shifting Paradigm in Marketing Research: A New Paradigm.. | Jrnl. of Academy of Mktg. Sci. | 20 | Fall | 1992 | 379-387 |
262 | Montoya-Weiss, Mitzi M., et al. | On-line Focus Groups: Conceptual Issues and a Research Tool | European Journal of Marketing | 32 | 7/8 | 1998 | 713-723 |
263 | Perreault, William D. Jr. | The Shifting Paradigm in Marketing Research | Jrnl. of Academy of Mktg. Sci. | 20 | Fall | 1992 | 367-375 |
264 | Watters, Paul A., et al. | Evaluating Internet Information Services in the Asia-Pacific Region | Internet Research: ….. | 8 | 3 | 1998 | 266-271 |
265 | Widing, Robert E. II, and W. Wayne Talarzyk | Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted… | Journal of Marketing Research | 30 | May | 1993 | 125-141 |
266 | Young, Murray A. and Paul L. Sauer | Organizational Learning and Online Consumer Information Services | Jrnl. of Consumer Marketing | 13 | 5 | 1996 | 7-11 |
267 | Yu, Julie and Harris Cooper | A Quantitative Review of Research Design Effects on Response Rates to Questionnaires | Journal of Marketing Research | 20 | Feb | 1983 | 36-44 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
268 | Hameri, Ari-Pekka and Jukka Nihtila | Distributed New Product Development Project Based on Internet and World-Wide Web:.. | The Journal of Prod. Innov. Mgmt. | 14 | Mar | 1997 | 77-87 |
269 | Iansiti, Marco and Alan MacCormack | Developing Products on Internet Time | Harvard Business Review | Sep-Oct | 1997 | 108-117 | |
270 | Kahle, Lynn R. | The Real-Time Response Survey in New Product Research: It's About Time | Jrnl. of Consumer Marketing | 14 | 3 | 1997 | 234-248 |
271 | Meyer, Marc H. and Michael H. Zack | The Design and Development of Information Products | Sloan Management Review | 37 | Spring | 1996 | 43-59 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
272 | Armstrong, Arthur and John Hagel III | The Real Value of On-Line Communities | Harvard Business Review | May-Jun | 1996 | 134-141 | |
273 | Cortese, Amy | Internet Communities: A Census in Cyberspace (Business Week / Harris Poll) | Business Week (Special Report) | 5-May | 1997 | 84-85 | |
274 | Cortese, Amy | Internet Communities: Doing a Land-Office Business in Cyberspace | Business Week (Special Report) | 5-May | 1997 | 70 | |
275 | Hagel, John III, and Arthur G. Armstrong | Net Gain: Expanding Markets Through Virtual Communities | The McKinsey Quarterly | No. 1 | 1997 | 140-153 | |
276 | Hof, Robert D. | Internet Communities: Breaking Out of the Yak Pack | Business Week (Special Report) | 5-May | 1997 | 74 | |
277 | Hof, Robert D., Seanna Browder & Peter Elstrom | Internet Communities | Business Week (Special Report) | 5-May | 1997 | 64-74 | |
278 | Reinhardt, Andy | Internet Communities: From Pets to UFOs: Twenty Somethings Sound Off | Business Week (Special Report) | 5-May | 1997 | 66-67 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
279 | McBane, Donald A. | Marketing Departments on the World Wide Web:.... | Journal of Marketing Education | Spring | 1997 | 14-25 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
280 | Cortese, Amy | Making Money on the Net: Publishing: Will Cyber-Readers Pay for the Privilege? | Business Week (Special Report) | 23-Sep | 1996 | 110 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
281 | Hof, Robert D. | A Way Out of the Web Maze: Pointcast: A Pioneer on Treacherous Ground | Business Week (Special Report) | 24-Feb | 1997 | 100 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
282 | Palmer, Jonathan W. | Electronic Commerce in Retailing: Differences Across Retail Formats | The Information Society | 13 | 1 | 1997 | 75-91 |
283 | Bashein, Barbara J. and M. Lynne Markus | A Credibility Equation for IT Specialists | Sloan Management Review | 38 | Summer | 1997 | 35-44 |
284 | Morganosky, Michelle A. | Retailing and the Internet: A Perspective On The Top 100 US Retailers | Intl. Jrnl. of Retail & Distbn. Mgmt. | 25 | 11 | 1997 | 372-377 |
285 | Murphy, Ruth | Case Study: Clothing for Feet on the WWW | Intl. Jrnl. of Retail & Distbn. Mgmt. | 26 | 8 | 1998 | 336-339 |
286 | O'Keefe, Robert M., et al. | Early Adopters of the Web as a Retail Medium: Small Company Winners and Losers | European Journal of Marketing | 32 | 7/8 | 1998 | 629-643 |
287 | Peters, Linda D. | IT Enabled Marketing: A Framework for Value Creation in Customer Relationships | Jrnl. of Marketing Practice: … | 3 | 4 | 1997 | 213-229 |
288 | Ratnasingham, Pauline | The Importance of Trust in Electronic Commerce | Internet Research: ….. | 8 | 4 | 1998 | 313-321 |
289 | Vijayasarathy, Leo R. & Michael L. Tyler | Adoption Factors and Electronic Data Interchange Use: A Survey of Retail Companies | Intl. Jrnl. of Retail & Distbn. Mgmt. | 25 | 9 | 1997 | 286-292 |
290 | Vlosky, Richard P., et al. | Closing The Interorganizational Information Systems Relationship Satisfaction Gap | Jrnl. of Marketing Practice: … | 3 | 2 | 1997 | 75-86 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
291 | Williams, Thomas | Realizing the Potential Benefits of Real-Time, Online Data Exchange | Supply Chain Management | 2 | 4 | 1997 | 134-136 |
292 | Wilson, T.P. and W.R. Clarke | Food Safety & Traceability in the Agricultural Supply Chain: Using the Internet to Deliver.. | Supply Chain Management | 3 | 3 | 1998 | 127-133 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
293 | Baig, Edward C. and John Carey | Shielding The Net From Cyber-Scoundrels | Business Week - International | 14-Nov | 1994 | 46 | |
294 | Baig, Edward C. and John Carey | Shielding The Net From Cyber-Scoundrels | Business Week - Cover Story | 14-Nov | 1994 | 88 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | |
295 | Miller, Thomas E. | Segmenting the Internet | American Demographics | July | 1996 | 48-52 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
296 | Greco, Alan J. and D. Michael Fields | Profiling Early Triers of Service Innovations: A Look at Interactive Home Video Ordering | Journal of Services Marketing | 5 | 3 | 1991 | 19-26 |
297 | Mathur, Lynette Knowles, et al. | Services Advertising and Providing Services on the Internet | Journal of Services Marketing | 12 | 5 | 1998 | 334-347 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | |
298 | Berry, Leonard L. and A. Parasuraman | Listening to the Customer - The Concept of a Service-Quality Information System | Sloan Management Review | 38 | Spring | 1997 | 65-76 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
299 | Aldridge, Alicia, et al. | Get Linked or Get Lost: Marketing Strategy for the Internet | Internet Research: ….. | 7 | 3 | 1997 | 161-169 |
300 | Evans, Philip B. and Thomas S. Wurster | Strategy and The New Economics of Information | Harvard Business Review | Sep-Oct | 1997 | 70-82 | |
301 | Hatten, Mary Louise & Kenneth J. Hatten | Information Systems Strategy: Long Overdue -- and Still Not Here | Long Range Planning | 30 | April | 1997 | 254-265 |
302 | Markus, M. Lynne and Robert I. Benjamin | The Magic Bullet Theory in IT-Enabled Transformation | Sloan Management Review | 38 | Winter | 1997 | 55-68 |
303 | Porter, Michael E. | What is Strategy? | Harvard Business Review | Nov-Dec | 1996 | 61-78 | |
304 | Smith, N. Craig | Marketing Strategies for the Ethics Era | Sloan Management Review | 36 | Summer | 1995 | 85-97 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
305 | Harris, Kimberley J. and Joseph J. West | Using Multimedia in Hospitality Training | The Cornell Hotel & Rest. Quar. | 34 | Aug | 1993 | 75-82 |
306 | Murphy, Jamie, et al. | Hotel Management and Marketing on the Internet | Cornell Hotel & Restaurant Adm. Quarterly | 37 | June | 1996 | 70-82 |
307 | Murphy, Jamie, et al. | Restaurant Marketing on the Web | Restaurant Management | 37 | Feb | 1996 | 61-71 |
308 | Walle, A.H. | Tourism and the Internet: Opportunities for Direct Marketing | Journal of Travel Research | 35 | Summer | 1996 | 72-77 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
309 | Banaghan, Margaret | Internet Shapes Up as a Trading Vehicle | Business Review Weekly | 24-Feb | 1997 | 50-53 | |
310 | Larson, Bryan D. | Information Technology and International Trade:... | Business America | May | 1996 | 13-15 | |
311 | Gopalakrishna, Srinath, et al. | Do Trade Shows Pay Off? | Journal of Marketing | 59 | July | 1995 | 75-83 |
Internet Marketing Articles | |||||||
S# | Author/s | Title | Journal | Vol. | Issue | Year | Pages |
312 | Benjamin, Robert and Rolf Wigand | Electronic Markets and Virtual Value Chains on the Information Superhighway | Sloan Management Review | 36 | Winter | 1995 | 62-72 |
313 | Blois, K.J. | The Challenge of the Marketspace | Mktg. Intelligence & Planning | 16 | 2 | 1998 | 83-89 |
314 | Magretta, Joan | The Power of Virtual Integration: An Interview With Dell Computer's Michael Dell | Harvard Business Review | Mar-Apr | 1998 | 72-84 | |
315 | Pattinson, Hugh and Linden Brown | Chameleons in Marketspace Industry Transformation in the New Electronic Marketing … | Jrnl. of Marketing Practice: … | 2 | 1 | 1996 | 7-21 |
316 | Rayport, Jeffrey F. and John J. Sviokla | Exploiting the Virtual Value Chain | Harvard Business Review | Nov-Dec | 1995 | 75-85 | |
317 | Rayport, Jeffrey F. and John J. Sviokla | Managing in the Marketspace | Harvard Business Review | Nov-Dec | 1994 | 141-150 | |
318 | Rayport, Jeffrey F. and John J. Sviokla | Exploiting the Virtual Value Chain | The McKinsey Quarterly | No. 1 | 1996 | 20-37 | |
319 | Woodruff, Robert B. | Customer Value: The Next Source for Competitive Advantage | Journal of the Acad. of Mktg Science | 25 | Spring | 1997 | 139-153 |
320 | Weiner, Michael, et al. | Value Networks -- The Future of the U.S. Electric Utility Industry | Sloan Management Review | 38 | Summer | 1997 | 21-34 |
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