MKT 391

Marketing Strategies

Course Homepage

Professor:
Office:
Office Hours:

Phone:
E-mail:
Time:

Location:

Dr. Aspy P. Palia
SCB Room C-402-e
Section 1: T,Th 2:45 - 3:45 pm & by appointment
Section 2: T,Th 3:45 - 4:45 pm & by appointment
956-8642 (Work); 947-5144 (Home)
aspy@hawaii.edu
Section 1: T,Th 12:00 - 1:15 pm
Section 2: T,Th 1:30 - 2:45 pm
Section 1: SCB Room E202
Section 2: SCB Room E202
http://www.shidler.hawaii.edu

PARAMETERS
Course Outline
Course Schedule
Course Grading
Getting Started
List of Abbreviations
Marketing Discipline
Marketing Nuggets
Simulation Benefits
Simulation FAQ
Simulation Performance
Teams - Industry C | E
CODES Registration / Login

FEEDBACK
Forms
Co. / Brand Names & Goals
MINISIM Order
Suggestion/s
WWA Suggestion/s
Surveys
PPA Graphics Package
PPM Graphics Package
ASSIGNMENTS
Individual Report
Weekly Writing Assignments (WWAs)

Team Assignments
Communicating Marketing Info
Communication Tips
Presentation Techniques

Graphics Packages
Product Portfolio Analysis
Product Positioning Map
BCG Matrices Template - BCG NPB & Trends Worksheet

WORKSHEETS
COMPETE Analysis Programs - CAP
COMPETE Analysis Programs Directory

COMPETE Analysis Worksheets
COMPETE Performance Worksheets

Multiple Regression Data Matrices Guidelines
Regression Results & Sales Forecast

RESOURCES
Asia-Pacific Mktg. Websites
Asia-Pacific Region Websites
Marketing Jobs Help | MarketingCareersZone.com
Marketing Facts, 2001
Marketing Journals
Marketing Media Resources
Marketing Resources / Tools 2000-01 | 2002-03
National Online Populations
Selected B-to-C Websites - 1999
Top 200 B-to-B Websites - 1998, '99, 2000, '01
Top Computer Industry Websites - 1997, 1998, 1999
Useful Marketing Websites

SEARCH ENGINES / DIRECTORIES
ABI / Inform Global
Asian Business (ProQuest)
Business Source Premier
Emerald Fulltext
ingenta (UnCover)
LexisNexis Academic Universe
Library Marketing Databases
ProQuest

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Return to: Aspy P. Palia Home page

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