MKT 391

Marketing Strategies

Course Homepage

Professor:
Office:
Office Hours:

Phone:
E-mail:
Time:

Location:

Dr. Aspy P. Palia
SCB Room C-402-e
Section 1: T,Th 1:30 - 2:30 pm & by appointment
Section 2: T,Th 2:30 - 3:30 pm & by appointment
956-8642 (Work); 947-5144 (Home)
aspy@hawaii.edu
Section 1: T,Th 10:30 - 11:45 am
Section 2: T,Th 12:00 - 1:15 pm
Section 1: SCB Room E201
Section 2: SCB Room E201
http://www.shidler.hawaii.edu

PARAMETERS
Course Outline
Course Schedule 1 | 2
Course Grading
Getting Started
List of Abbreviations
Marketing Discipline
Marketing Nuggets
Simulation Benefits
Simulation FAQ
Simulation Performance
Teams - Industry C | E
CODES Registration / Login

FEEDBACK
Forms
Co. / Brand Names & Goals
MINISIM Order
Suggestion/s
WWA Suggestion/s

Surveys
CODES Evaluation
Course Evaluation
PPA Graphics Package
PPM Graphics Package
ASSIGNMENTS
Individual Report
Weekly Writing Assignments (WWAs)

Team Assignments
Communicating Marketing Info
Communication Tips
Presentation Techniques

Graphics Packages
Product Portfolio Analysis
Product Positioning Map
BCG Matrices Template - BCG NPB & Trends Worksheet

Worksheets
COMPETE Analysis Programs - CAP
COMPETE Analysis Programs Directory
COMPETE Analysis Worksheets
COMPETE Performance Worksheets
Multiple Regression Data Matrices Guidelines
Right-Click & Save Multiple Regression Data Matrices
Right-Click & Save Regression Results & Sales Forecast

Discussion Forum
Use Yahoo! Groups
Yahoo! Groups Guidelines
RESOURCES
Asia-Pacific Mktg. Websites
Asia-Pacific Region Websites
Marketing Jobs Help | MarketingCareersZone.com
Marketing Facts, 2001
Marketing Journals
Marketing Media Resources
Marketing Resources / Tools 2000-01 | 2002-03
National Online Populations
Selected B-to-C Websites - 1999
Top 200 B-to-B Websites - 1998, '99, 2000, '01
Top Computer Industry Websites - 1997, 1998, 1999
Useful Marketing Websites

SEARCH ENGINES / DIRECTORIES
Find Articles (in American Demographics)
Internet Statistics / Surveys
ProQuest
UHM Library Marketing Databases
UHM Business Research Databases
UHM ABI / Inform Global
UHM Asian Business (ProQuest)
UHM Business Source Premier
UHM Emerald Fulltext
UHM ingenta (UnCover)
UHM LexisNexis Academic Universe

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