MKT 391(1)

Marketing Strategies

Course Schedule

Professor:
Office:
Office Hours:

Phone:
E-mail:
Time:

Location:

Dr. Aspy P. Palia
SCB Room C-402-e
Section 1: T,Th 1:30 - 2:30 pm & by appointment
Section 2: T,Th 2:30 - 3:30 pm & by appointment
956-8642 (Work); 947-5144 (Home)
aspy@hawaii.edu
Section 1: T,Th 10:30 - 11:45 am
Section 2: T,Th 12:00 - 1:15 pm
Section 1: SCB Room E201
Section 2: SCB Room E201

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MKT 391(1)

Course Schedule

Fall Semester, 2016


Wk S.# Date Day Topic Quiz Dec. Dec. Deadline Report Rep. Deadline Read
1
1
08-23
T
Course Introduction / Website Demo





T1 + H
1
2
08-25
Th
COMPETE Overview / CODES Demo





C 1-21
2
3
08-30
T
Decisions / Markets / Products

TD 1
08-30 T 8 pm


C 22-51
2
4
09-01
Th
Financial Statements

TD 2
09-02 F 8 pm


C 52-57
3
5
09-06
T
Hands On - CAP Disk Demo

TD 3
09-06 T 8 pm
WWA #1
09-06 T 11:59 pm
T2 + H
3
6
09-08
Th
Printout Analysis [Co/Brand Names & Goals due]
Q (100)
TD 4
09-09 F 8 pm


C 58-77
4
7
09-13
T
Strategic Market Management

D1
09-13 T 8 pm
WWA #2
09-13 T 11:59 pm
Handout
4
8
09-15
Th
Hands On - Marketing DSS Demo

D2
09-16 F 8 pm


Handout
5
9
09-20
T
Market Segmentation Analysis & Positioning

D3
09-20 T 8 pm
WWA #3
09-20 T 11:59 pm
T3 + H
5
10
09-22
Th
VALS 2 & Performance Assessment

D4
09-23 F 8 pm


T4 + H
6
11
09-27
T
Strategic Market Planning

D5
09-27 T 8 pm
WWA #4
09-27 T 11:59 pm
T5 + H
6
12
09-29
Th
PPA - Growth Share Matrix

D6
09-30 F 8 pm


T6 + H
7
13
10-04
T
PPA - Growth Gain Matrix

D7
10-04 T 8 pm
WWA #5
10-04 T 11:59 pm
T7 + H
7
14
10-06
Th
PPA - Generic Strategies

D8
10-07 F 8 pm


T8 + H
8
15
10-11
T
PPA - Normative Position of Brands

D9
10-11 T 8 pm
WWA #6
10-11 T 11:59 pm
T9 + H
8
16
10-13
Th
Sales Forecasting

D10
10-14 F 8 pm


T10+ H
9
17
10-18
T
Sales Forecast Model Building

D11
10-18 T 8 pm
WWA #7
10-18 T 11:59 pm
T11+ H
9
18
10-20
Th
Hands On - Sales Forecast Model Building






10
19
10-25
T
Strategic Market Planning Process

D12
10-25 T 8 pm


T12 + H
10
20
10-27
Th
Hands On - Internal Balance






11
21
11-01
T
Hands On - Trends






11
22
11-03
Th
Hands On - Competitor Evaluation & Other Factors






12

11-08
T
HOLIDAY - ELECTION DAY






12
23
11-10
Th
Hands On - Develop Target Portfolio






13
24
11-15
T
Hands On - Check Financial Balance






13
25
11-17
Th
GE Matrix + PIMS



SMP Rept. (200)
Start of Class

14
26
11-22
T
Team Presentation - C1 / E1 (100)





14

11-24
Th
HOLIDAY - THANKSGIVING DAY





15
27
11-29
T
Team Presentation - C2 / E2 (100)






15
28
12-01
Th
Team Presentation - C3 / E3






16
29
12-06
T
Team Presentation - C4 / E4






16
30
12-08
Th
Team Performance (100) / Wrap Up







Sect 1
12-13
T
Comprehensive Final Exam (200) [9:45- 11:45 am]






Legend

CODES = COMPETE Online Decision Entry System (User ID and password protected)
(Specify your own team ID and case-sensitive password) T = Strategic Market Management Text
C = COMPETE Manual available via CODES
H = Handout available via CODES
WWA = Weekly Writing Assignment
Submit Microsoft Word document file via e-mail.

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