MKT 391(2)Marketing StrategiesCourse Schedule |
Professor: Office: Office Hours: Phone: E-mail: Time: Location: |
Dr. Aspy P. Palia SCB Room C-402-e Section 1: T,Th 1:30 - 2:30 pm & by appointment Section 2: T,Th 2:30 - 3:30 pm & by appointment 956-8642 (Work); 947-5144 (Home) aspy@hawaii.edu Section 1: T,Th 10:30 - 11:45 am Section 2: T,Th 12:00 - 1:15 pm Section 1: SCB Room E201 Section 2: SCB Room E201 |
Wk | S.# | Date | Day | Topic | Quiz | Dec. | Dec. Deadline | Report | Rep. Deadline | Read |
1 |
1 |
08-23 |
T |
Course Introduction / Website Demo |
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|
|
T1 + H |
1 |
2 |
08-25 |
Th |
COMPETE Overview / CODES Demo |
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|
|
C 1-21 |
2 |
3 |
08-30 |
T |
Decisions / Markets / Products |
|
TD 1 |
08-30 T 8 pm |
|
|
C 22-51 |
2 |
4 |
09-01 |
Th |
Financial Statements |
|
TD 2 |
09-02 F 8 pm |
|
|
C 52-57 |
3 |
5 |
09-06 |
T |
Strategic Market Management |
|
TD 3 |
09-06 T 8 pm |
WWA #1 |
09-06 T 11:59 pm |
T2 + H |
3 |
6 |
09-08 |
Th |
Printout Analysis [Co/Brand Names & Goals due] |
Q (100) |
TD 4 |
09-09 F 8 pm |
|
|
C 58-77 |
4 |
7 |
09-13 |
T |
Hands On - CAP Disk Demo |
|
D1 |
09-13 T 8 pm |
WWA #2 |
09-13 T 11:59 pm |
Handout |
4 |
8 |
09-15 |
Th |
Market Segmentation Analysis & Positioning |
|
D2 |
09-16 F 8 pm |
|
|
Handout |
5 |
9 |
09-20 |
T |
Hands On - Marketing DSS Demo |
|
D3 |
09-20 T 8 pm |
WWA #3 |
09-20 T 11:59 pm |
T3 + H |
5 |
10 |
09-22 |
Th |
VALS 2 & Performance Assessment |
|
D4 |
09-23 F 8 pm |
|
|
T4 + H |
6 |
11 |
09-27 |
T |
Strategic Market Planning |
|
D5 |
09-27 T 8 pm |
WWA #4 |
09-27 T 11:59 pm |
T5 + H |
6 |
12 |
09-29 |
Th |
PPA - Growth Share Matrix |
|
D6 |
09-30 F 8 pm |
|
|
T6 + H |
7 |
13 |
10-04 |
T |
PPA - Growth Gain Matrix |
|
D7 |
10-04 T 8 pm |
WWA #5 |
10-04 T 11:59 pm |
T7 + H |
7 |
14 |
10-06 |
Th |
PPA - Generic Strategies |
|
D8 |
10-07 F 8 pm |
|
|
T8 + H |
8 |
15 |
10-11 |
T |
Hands On - Sales Forecast Model Building |
|
D9 |
10-11 T 8 pm |
WWA #6 |
10-11 T 11:59 pm |
T9 + H |
8 |
16 |
10-13 |
Th |
Sales Forecasting |
|
D10 |
10-14 F 8 pm |
|
|
T10+ H |
9 |
17 |
10-18 |
T |
Sales Forecast Model Building |
|
D11 |
10-18 T 8 pm |
WWA #7 |
10-18 T 11:59 pm |
T11+ H |
9 |
18 |
10-20 |
Th |
PPA - Normative Position of Brands |
|
|
|
|
|
|
10 |
19 |
10-25 |
T |
Hands On - Internal Balance |
|
D12 |
10-25 T 8 pm |
|
|
T12 + H |
10 |
20 |
10-27 |
Th |
Strategic Market Planning Process |
|
|
|
|
|
|
11 |
21 |
11-01 |
T |
Hands On - Trends |
|
|
|
|
|
|
11 |
22 |
11-03 |
Th |
Hands On - Competitor Evaluation & Other Factors |
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|
|
|
|
|
12 |
|
11-08 |
T |
HOLIDAY - ELECTION DAY |
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|
|
|
|
|
12 |
23 |
11-10 |
Th |
Hands On - Develop Target Portfolio |
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|
|
|
|
|
13 |
24 |
11-15 |
T |
Hands On - Check Financial Balance |
|
|
|
|
|
|
13 |
25 |
11-17 |
Th |
GE Matrix + PIMS |
|
|
|
SMP Rept. (200) |
Start of Class |
|
14 |
26 |
11-22 |
T |
Team Presentation - C1 / E1 (100) |
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14 |
|
11-24 |
Th |
HOLIDAY - THANKSGIVING DAY |
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|
|
|
15 |
27 |
11-29 |
T |
Team Presentation - C2 / E2 (100) |
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|
|
|
|
15 |
28 |
12-01 |
Th |
Team Presentation - C3 / E3 |
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|
16 |
29 |
12-06 |
T |
Team Presentation - C4 / E4 |
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16 |
30 |
12-08 |
Th |
Team Performance (100) / Wrap Up |
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Sect 2 |
12-15 |
Th |
Comprehensive Final Exam (200) [12:00- 2:00 pm] |
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