MKT 391

Marketing Strategies

Top 200 B-to-B Websites - 2000

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Dr. Aspy P. Palia
SCB Room C-402-e via Zoom
Section 1: T,Th 10:00 - 10:30 am & via Zoom by appointment
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956-8642 (Work); 947-5144 (Home)
aspy@hawaii.edu
Section 1: T,Th 10:30 - 11:45
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Section 1: SCB Room E202
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Agriculture / Food Processing Websites
Automotive Websites
Construction / Construction Equipment Websites
Financial Services & Insurance Websites
Health Care & Pharmaceutical Websites
Manufacturing: High-tech Websites
Manufacturing: Industrial Websites
Outsourcing Websites
Petroleum, Chemicals & Mining Websites
Professional Services Websites
Software Websites
Telecom Services Websites
Transportation & Shipping Websites
Wholesale / Retail / Distributor Websites

  • Criteria Used by 'BtoB'

    Source: NetMarketing 200 Best B-To-B Web Sites - 2000

  • Agriculture / Food Processing Websites

    Company Score (max =35) Comments
    Monsanto Co.
    30 Great site for farmers or agribusiness; online selling would put this in the elite.
    Agway Inc.
    29 Doesn't have the glitz of the others, but easy to use and great e-commerce.
    MasterFoodServices
    25 Bulk purchasing of well-known brands such as Uncle Ben's and M&M / Mars candies.
    IBP Inc.
    24 Downloads and EDI, but otherwise basic.
    Philip Morris Cos. Inc.
    19 As large purchaser of agricultural products, site could have more b-to-b.
    Archer Daniels Midland Co.
    17 An image and information site with no e-commerce or customer resources.
    ConAgra Inc.
    17 Not much b-to-b aside from product descriptions.
    Novartis
    17 Mostly promotional, with product search; no e-commerce.
    Unilever plc
    17 Interesting design, but little b-to-b aside from corporate message.
    FMC Corp.
    13 All company and product info; no product support info.

    Source: NetMarketing 200 Best B-To-B Web Sites

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    Automotive Websites

    Company Score (max =35) Comments
    Cole Hersee Co.
    27 Quite good once you get past the garish design; has online CAD specs and drawings.
    Dana Corp.
    26 Good customer resources, but no e-commerce or account management.
    Navistar International Corp.
    23 No e-commerce, but links to dealers, with good accompanying info.
    Ryder System Inc.
    21 Basic design, a work in progress; good online services.
    Eaton Corp.
    20 Slick promotional site, but no e-commerce.
    General Motors
    20 Features fleet sales and service info, as well as other divisions; could be better organized.
    Mack Trucks Inc.
    20 Customer resources are limited to product information; good design, online manual.
    Paccar Inc.
    20 Average site that can be a bit crowded and difficult to read.
    Renault
    19 B-to-b on truck sales; basic info for prospective buyers; no e-commerce.
    Cummings Engine Co. Inc.
    18 Average site with a few customer resources, but not real e-commerce.

    Source: NetMarketing 200 Best B-To-B Web Sites

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    Construction / Construction Equipment Websites

    Company Score (max =35) Comments
    Deere & Co.
    30 A good site that reflects Deere's leadership in this sector.
    Case Corp.
    29 No direct sales, but superb customer support features and links.
    Foster Wheeler Corp.
    27 E-procurement program, but little for customers beyond product and service info.
    Caterpillar Inc.
    24 Good site for company info, dealer location and info on being a supplier.
    Armstrong World Industries Inc.
    22 Great use of photos, but no customer support and small b-to-b sections.
    Baker Hughes Inc.
    22 Good presence with good links (such as geo surveys), but more useful for investors.
    Komatsu Ltd.
    19 National sites reflect localities well with dealer links; support info could be better.
    Luck Stone Corp.
    19 Online commerce app and design tweak would make this site a winner.
    Georgia-Pacific Corp.
    17 Phone numbers instead of links; no sales from site.
    Wayerhaeuser Co.
    15 Nice look, but little else besides basic corporate info.
    Enron Corp.
    32 A great site; cross-denominational to many of Enron's utility businesses.
    Detroit Edison Co.
    31 Lots of info, e-commerce capabilities and links to other sites; easy to use.
    American Electric Power Co. Inc.
    29 Easy for customers to navigate and use; good use of audio/video.
    Consolidated Edison Inc.
    29 Lots of information for businesses; extent of online account management not clear.
    Southern California Edison
    29 Internet payment and account management; b-to-b aspects are there, but a bit subdued.
    Carolina Power & Light Co.
    28 A clean site with good b-to-b e-commerce features.
    Chevron Corp.
    28 Good e-commerce and support for dealers when you drill down; much of site is b-to-c.
    Florida Power Corp.
    27 Online bill paying, but design and content are somewhat lackluster.
    Florida Power and Light Co.
    26 Interactive e-commerce; not as information-rich as a few other sites.
    Niagara Mohawk Power Corp.
    26 Good contact and services info, easy navigation; few real online applications.
    Pacific Gas & Electric Co.
    23 Redesigned this summer, but still room for improvement.
    Texas Utilities Corp.
    23 EDI and account management handled through separate systems and require VPN.
    Cinergy Corp.
    22 Online ordering, but no account management; links to other Cinergy sites are confusing.
    Sempra Energy
    21 Multiple clicks to get to power company subsidiaries; e-commerce on those sites.
    Southern Co.
    21 Somewhat difficult navigation, confusing setup.

    Source: NetMarketing 200 Best B-To-B Web Sites

    Please:

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    Financial Services & Insurance Websites

    Company Score (max =35) Comments
    Merrill Lynch & Co. Inc.
    33 E-commerce is not automatically clear, but a whole lot of online client support.
    First Union Corp.
    32 Clean, sensible design; customer-focused with good information and resources.
    American Express Co.
    31 Well-organized and functional for b-to-b; some parts slow to load.
    FleetBoston Financial Corp.
    31 Convenient navigation; good site, currently being integrated with BankBoston.
    Sun Trust Banks Inc.
    31 Good suite of b-to-b online account management services.
    Mellon Financial Corp.
    30 Excellent Web banking for business; also good organization, but points off for design.
    Wells Fargo & Co.
    30 Good online services for large and small b-to-b; needs better design.
    Bear Stearns & Co. Inc.
    29 A rich site, but doesn't distinguish between b-to-c and b-to-b accounts.
    St. Paul Cos. Inc.
    29 Internet claims reporting; a bit of work to find an agent.
    Bank One Corp.
    28 Online banking a plus; full line of business services and support on site.
    BankBoston
    27 Straightforward design and company info; good resources in "OfficeLink."
    Chubb & Son
    27 Online claims reporting and other such capabilities add value; dull design.
    MetLife Securities Inc.
    27 B-to-b section plus password-protected administrative area.
    Transamerica Corp.
    27 Good site with lots of employer resources, but a little text-heavy.
    U.S. Bancorp
    27 Online banking and investing; simple, clean design.

    Source: NetMarketing 200 Best B-To-B Web Sites

    Please:

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    Health Care / Pharmaceutical Websites

    Company Score (max =35) Comments
    Baxter Healthcare Corp.
    29 Good b-to-b capabilities, product and medical informaton and EDI capability.
    Bausch & Lomb Inc.
    28 Good online resources for providers; free Web offer site unique.
    Allegiance Healthcare Corp.
    28 Good use of e-commerce; would be a super site if more online resources were added.
    Merck & Co. Inc.
    28 Split between b-to-c and b-to-b info; vaccine ordering online, but not for other drugs.
    Humana Inc.
    27 Simple design, but good b-to-b elements for physicians, such as patient records.
    Caremark Rx Inc.
    25 B-to-b and b-to-c; drug information for clinicians; continuing-education resources.
    Bristol-Meyers Squibb Co.
    23 Lots of product info, but not as geared toward b-to-b clients as it could be.
    Tenet Healthcare Corp.
    22 E-commerce links, but little other info for b-to-b apps.
    Pharmacia Corp.
    21 Mostly product and company info, half geared to customers.
    Colgate-Palmolive Co.
    20 Mostly b-to-c; b-to-b area for dentists offers material, papers, etc.; no e-commerce.
    Glaxo Wellcome Inc.
    20 More complicated than it needs to be; info on clinical trials available with password.
    Oxford Health Plans Inc.
    20 Average managed-care site; not that much information.
    Aventis S.A.
    19 Good-looking site with plenty of product details and tech support; no online seats.
    Eli Lilly & Co.
    19 Crisp design, but limited information and functionality.
    WellPoint Helath Networks Inc.
    18 Basic health insurance site with standard b-to-b info.

    Source: NetMarketing 200 Best B-To-B Web Sites

    Please:

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    Manufacturing: High-tech Websites

    Company Score (max =35) Comments
    IBM Corp.
    35 Big Blue comes through; great organization, great look; clean, trim, efficient.
    Cisco Systems Inc.
    34 The b-to-b site by which all others are measured; is it becoming too cumbersome?
    Compaq Computer Corp.
    33 Excellent site, lots of good e-business apps, but sometimes complex to navigate.
    Dell Computer Corp.
    33 An excellent site; customers can find what they want quickly; categorized well.
    Hewlett Packard Co.
    33 Online classes, plus downloads, CRM and e-commerce.
    Sun Microsystems Inc.
    33 Excellent site, but follows Cisco model almost slavishly.
    Micron Technology Inc.
    32 Easy-to-find products, clearly categorized; top-notch PC/server site.
    Nortel Networks Corp.
    32 A very good site, but could use a little design tinkering.
    Sybase Inc.
    32 E-shopping new this year; last year, visitors were sent to reseller sites.
    Xerox Corp.
    32 Well-organized and great functionality; slow loads kill it.
    Gateway Inc.
    31 Competitive with Dell and Compaq, although comes off lighter-weight than those.
    National Semiconductor
    31 Lots of quality info and ordering, but design could be cleaner.
    Seagate Technology
    31 Good interactive partnership for resellers, but could use better reseller links.
    Western Digital Corp.
    31 Links to retailers and resellers, and its own online store nestled in there, too.
    Quantum Corp.
    30 Good site, with priority resources for registered users.

    Source: NetMarketing 200 Best B-To-B Web Sites

    Please:

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    Manufacturing: Industrial Websites

    Company Score (max =35) Comments
    General Electric Co.
    31 A bit complicated, could be streamlined; but once you're in, it gets quite good.
    Boeing Co.
    31 Customers have access to extranet and a high level of resources.
    Interconnect Devices Inc.
    30 Good site with lots of useful info about probes and testers.
    Aero-Marine Products
    29 Not jazzy, but geared for customers up front.
    Andrew Corp.
    29 Excellent b-to-b resources, but generic design.
    Bethlehem Steel Corp.
    29 Strong, up-to-date b-to-b site, with more capabilities promised.
    Miller Multiplex
    29 Easy e-commerce functions.
    Hartzell Propeller Inc.
    27 Excellent customer support, catalog material.
    Hobart Corp.
    27 Links to dealers, but no online selling; good info and documentation.
    Kiosk Information Systems Inc.
    27 Good use of graphics and interactivity; more e-commerce would put it over the top.
    Lithonia Lighting
    27 Elegant site with EDI and Web commerce capabilities for distributors.
    Reynolds Metals Co.
    27 A separate unit for Web e-commerce; also has EDI.
    Eastman Kodak Co.
    26 Unclear what or how many products are for sale; design is somewhat uneven.
    Emerson Electric Co.
    22 A lot of links to subsidiaries, but not much more than that.
    Honeywell International Inc.
    22 Some e-commerce; uniform design; but lots of click-through to get to customer support.

    Source: NetMarketing 200 Best B-To-B Web Sites

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    Outsourcing Websites

    Company Score (max =35) Comments
    Automatic Data Processing Inc.
    24 Good information but surprisingly sparse on customer interaction and personalization.
    Computer Sciences Corp.
    23 A busy site that can be difficult to navigate; lots of service talk, but no resource areas.
    CyberSource Corp.
    23 A lot of e-commerce promotion, but no section for customers.
    MicroAge Inc.
    23 A fairly bland site; has retail e-commerce.
    Customer Potential Management Corp.
    22 No e-commerce or CRM for a site that puts e-commerce and CRM solutions together.
    Image Process Design
    20 Beyond the snazzy animation, nothing but a product description; CRM is unclear.
    R.R. Donnelley & Sons Co.
    20 Will help you start e-commerce, but doesn't do any itself.
    Metiom Inc.
    19 Basic site for Web process outsourcing.
    Galileo International
    18 Travel industry solutions builder; mostly service description; no e-commerce.
    ServiceMaster Co.
    18 Basic directory of services; navigation can be difficult at times.
    Unisys Corp.
    18 Essentially a brochure with basic info; links to "sister" international sites.
    Ikon Office Solutions Inc.
    17 Decent design, but site would benefit from e-commerce and more detailed information.
    Manpower
    17 Basic site; sparse info; no real interactivity.
    Apropos Technology
    15 Promotional site with some basic info, but no e-commerce or customer resources.
    Kelly Services
    14 Some online services, such as "find a job" search function, though limited.

    Source: NetMarketing 200 Best B-To-B Web Sites

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    Petroleum, Chemicals & Mining Websites

    Company Score (max =35) Comments
    Eastman Chemical Co.
    30 E-commerce capabilities go with good info.
    Pall Corp.
    28 Complete catalog and customer support; ordering would make this a super site.
    Sonoco Corp.
    28 Password-protected section has e-commerce, employee and partner resources.
    Air Products & Chemicals Inc.
    26 Gearing up for major e-business push, but still a bit cumbersome.
    Alfa Aesar
    25 Straight-up ordering and delivery; good catalog listing; design is rather mundane.
    DuPont Co.
    20 Good history, values, product information, but no e-commerce or CRM.
    Exxon Mobil Corp.
    18 Clean design but strictly a promo site.
    Olin Corp.
    18 Basic product and service information; average design.
    Chemtronics
    17 Amateur design, links to distributors, no direct sales, no customer resources.
    Dow Chemical Co.
    17 No real e-commerce or customer support; mostly corporate and product info.
    Halliburton Co.
    16 Good design, but mostly company PR.
    BASF Corp.
    14 Few online resources; even the annual report has to be ordered, though it is free.
    Phelps Dodge Corp. Inc.
    14 Nice design and that's about it.
    Rohm and Haas Co.
    14 Site presentable, not perfected; parts still seem under construction.
    Texaco Inc.
    14 Some e-commerce of "Texaco Collectibles," but some problems with oversize graphs.

    Source: NetMarketing 200 Best B-To-B Web Sites

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    Professional Services Websites

    Company Score (max =35) Comments
    KPMG International
    25 Clean, straightforward but compelling design; well-organized company info.
    Andersen Consulting
    23 Strong content, such as services info and e-business theory, but not much else.
    Dun & Bradstreet Inc.
    22 Basic info, but good customer support with "call me toll-free" button.
    Aon Corp.
    19 An average site, with services descriptions, financial info and published research.
    PricewaterhouseCoopers
    19 Info site; some online resources, including surveys, library and tax news network.
    eTesting Labs
    19 Decent design, basic info; quote app.
    Deloitte & Touche L.L.P.
    17 Navigation and links tend to be more overwhelming than helpful.
    Ernst & Young L.L.P.
    17 Lots of links to worldwide units and divisions but lacks cohesion.
    Abacus Direct
    15 Flash presentation is good, but no e-commerce capabilities or Web-based contacting.
    Arthur Andersen
    15 Easily accessible company info, consistent design; limited resources.

    Source: NetMarketing 200 Best B-To-B Web Sites

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    Software Websites

    Company Score (max =35) Comments
    RealNetworks Inc.
    34 A fun site that sells by showing, with great use of streaming apps.
    Corel Corp.
    32 Handsome site with nice features, easy navigation.
    Oracle Corp.
    32 Solid site with online education & online store, which has live help & order tracker.
    Lotus Development Corp.
    30 A fine site with good capabilities, though a bit difficult to navigate.
    McAfee.com Corp.
    30 Easily accessible, browser-based apps; good support for first-time visitors.
    Microsoft Corp.
    30 Solid site, but points lost because there are no "shop," "buy" or "order" buttons.
    Check Point Software Technologies Ltd.
    29 A great site marred by a poor design; good customer resources and e-commerce.
    Finjan Software Ltd.
    29 Lots of updates, free trials & CRM, no direct sales; distributor referrals instead.
    Knowlagent Inc.
    29 Fine site for call-center software specialist.
    BroadVision Inc.
    28 Password-protected customer resource area.
    Dragon Systems Inc.
    28 Simple; gets the job done no matter where you're clicking in from.
    WRQ Inc.
    28 Good product-benefit descriptions; good purchasing options.
    Informix Corp.
    27 Detailed partner information and ongoing training resources.
    Autodesk Inc.
    26 Good customer resources, lots of product information.
    Marimba Inc.
    25 Strong on product info and links; clean design.
    Novell Inc.
    25 Presents wealth of info cleanly; navigation difficult at times.

    Source: NetMarketing 200 Best B-To-B Web Sites

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    Telecom Services Websites

    Company Score (max =35) Comments
    AT&T Corp.
    32 Clean, well-organized site; good navigation and lots of information.
    WorldCom Inc.
    31 Online account management, tools; still fixing some links after the MCI merger.
    Nextel Communications
    30 Well-geared for corporate accounts.
    Sprint
    30 Nice presentation, account management.
    Cincinnati Bell
    28 Online call analysis tool a plus; also online account management.
    Global Crossing Ltd.
    27 Online account management is available, plus good parent program.
    Verizon Communications
    26 Work in progress; seems to be taking best from both Bell Atlantic and GTE.
    Qwest Communications
    25 Online account management; good design; slow to load.
    Prodigy Communications L.P.
    23 Design and features may discourage serious business customers.
    Alltel Corp.
    22 Clean, simple; online billing and ordering.
    Bellsouth
    21 Lots of product and service info, but short on customer support.
    Ameritech Corp.
    20 Difficult navigation past home page; minimal e-commerce.
    SBC Communications Inc.
    20 No consistency; users may click off before they find a place to order.
    Pacific Bell Communications Inc.
    18 Online ordering but apparently no bill paying.
    Level 3 Communications Inc.
    17 Product and public relations information, but few online features.

    Source: NetMarketing 200 Best B-To-B Web Sites

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    Transportation & Shipping Websites

    Company Score (max =35) Comments
    Federal Express Corp.
    34 One of best and easiest; customer support and e-commerce are first rate.
    Burlington Northern & Santa Fe Railway Co.
    33 Extensive online tools for tracking freight.
    APL Ltd.
    30 Well-organized and customizable shipping site.
    Danzas AEI
    30 Plenty of tracking tools, but they're hidden in their own area.
    UPS Inc.
    30 Same functionality, but not as easy to use as FedEx.
    CSX Corp.
    29 Good e-commerce capabilities; could use a makeover.
    Yellow Freight System Inc.
    29 Design could better separate content and online tool links.
    Norfolk Southern Corp.
    22 EDI and tracking capabilities, but not as efficient as others.
    Union Pacific Corp.
    22 Corporate site does little to lead you to the top-notch commerce site.
    Emery Worldwide
    21 Average freight/shipping site, with good tracking capabilities.

    Source: NetMarketing 200 Best B-To-B Web Sites

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    Wholesale / Retail / Distributor Websites

    Company Score (max =35) Comments
    OfficeMax Inc.
    34 Plethora of product categories conveniently accessible from the home page.
    W.W. Grainger Inc.
    33 Very colorful, if a bit busy; easy to use for ordering.
    CompUSA Inc.
    31 Professional-looking, easy for b-to-b customers to navigate.
    CDW Computer Centers Inc.
    30 A sound b-to-b computer and technology purchasing site.
    Office Depot Inc.
    30 Crowded home page, but substantial number of links to partners with business tools.
    Staples Inc.
    30 Good presentation of products; great shopping cart; a little slow at times.
    A. Daigger & Co.
    28 Well-organized and easy to use; Java applets are useful.
    Avnet Inc.
    28 Easy to order and track accounts from.
    Arrow Electronics Inc.
    27 No-frills design; product catalog requires part numbers for nonmembers.
    Boise Cascade Office Products Corp.
    26 Only Web-based commerce Boise Cascade seems to do.
    Kurt S. Adler Inc.
    26 Simply designed; complete e-commerce.
    Tech Data Corp.
    26 Looks like a portal, but it's actually a solid b-to-b site.
    MidWest Micro
    25 Entry-level catalog site, fast-loading if simple; no online services beyond purchasing.
    Pitney Bowes Inc.
    25 Half Pitney Bowes b-to-b, half an office supplies site.
    Merisel Inc.
    22 Extent of e-commerce and EDI unclear.

    Source: NetMarketing 200 Best B-To-B Web Sites

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    Criteria Used by 'BtoB'

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