MKT 391

Marketing Strategies

Course Outline

Professor:
Office:
Office Hours:

Phone:
E-mail:
Time:

Location:

Dr. Aspy P. Palia
SCB Room C-402-e via Zoom
Section 1: T,Th 10:00 - 10:30 am & via Zoom by appointment
Section 2: T,Th 3:00 - 3:30 pm & via Zoom by appointment
956-8642 (Work); 947-5144 (Home)
aspy@hawaii.edu
Section 1: T,Th 10:30 - 11:45
Section 2: T,Th 12:00 - 1:15
Section 1: SCB Room E202
Section 2: SCB Room E202


Course Description
Course Mission
Text
Writing Intensive
Exams
Individual SMP Report
Grading
Class Participation
Team Presentation
Team Presentation Grades
Peer Evaluations
Disability Access
COMPETE Assignments
Company and Brand Names & Goals
Team Presentation - End Game Summary
Importance of Marketing Research

Academic Integrity


Go to: MKT 391 Marketing Strategies
Go to: Courses Taught
Return to: Aspy P. Palia Home page

Course Description

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Course Mission

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Text

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Writing Intensive

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Exams

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Individual Strategic Market Plan (SMP) Report

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Grading

Criteria Individual Team Total
Individual
COMPETE Quiz (on January 26, 2023)
Weekly Writing Assignments
Class Participation + Grading Sheets
Peer Evaluation (due on May 2, 2023
Strategic Market Plan (SMP) Report (due Final Exam)
Section 1: Thursday, May 11, 2023 [9:45 - 11:45 am]
Section 2: Tuesday, May 9, 2023 [12:00 - 2:00 pm

100
100
100
100
300








100
100
100
100
300

Group
Team Presentation (on & after April 18, 2023)
Team Presentation Handout (due on May 2, 2023)
Team Performance (feedback on May 2, 2023)





100
100
100

100
100
100
Total Points 700
300
1000

Course grades will be assigned based on the percentage earned of 1000 points.

Grade Percentage needed Score needed
A+
A .
A -
B+
B .
B -
C+
C .
C -
D+
D .
D -
F .
97 or above
94 ro 96
90 to 93
87 to 89
84 to 86
80 to 83
77 to 79
74 to 76
70 to 73
67 to 69
64 to 66
60 to 63
59 or below
967 or above
934 to 966
900 to 933
867 to 899
834 to 866
800 to 833
767 to 799
734 to 766
700 to 733
667 to 699
634 to 666
600 to 633
599 or below

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Class Participation (100 pts.)

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Team Presentation (100 pts.)

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Team Presentation Grades

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Peer Evaluations

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Disability Access

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COMPETE Assignments

Go to: Top of Page


Company and Brand Names & Goals

Go to: Top of Page


Team Presentation - End Game Summary

Go to: Top of Page


Importance of Marketing Research

Go to: Top of Page


Academic Integrity

Go to: Top of Page

Go to: MKT 391 Marketing Strategies

Go to: Courses Taught

Return to: Aspy P. Palia Home page

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