 Aspy P. Palia  Marketing
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Business Services Demographics Direct Marketing Ethnic Marketing International Internet Mapping Marketing Marketing Research Media Promotional Services Psychographics Software Telemarketing |
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Aspy P. Palia Marketing
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Business Services Demographics Direct Marketing Ethnic Marketing International Internet Mapping Marketing Marketing Research Media Promotional Services Psychographics Software Telemarketing |
MKT 391Marketing StrategyMarketing Resources / Tools 2002-03 |
Professor: Office: Office Hours: Phone: E-mail: Time: Location: |
Dr. Aspy P. Palia SCB Room C-402-e via Zoom Section 1: T,Th 10:00 - 10:30 am & via Zoom by appointment Section 2: T,Th 3:00 - 3:30 pm & via Zoom by appointment 956-8642 (Work); 947-5144 (Home) aspy@hawaii.edu Section 1: T,Th 10:30 - 11:45 Section 2: T,Th 12:00 - 1:15 Section 1: SCB Room E202 Section 2: SCB Room E202 |
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Business Intelligence Consulting Services Marketing Services Reference/Publishing Service Bureaus |
| Company | Description |
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Business Intelligence Associates |
Company profiles, industry analysis, product/service assessments, business monitoring, key issue identification, and competitive analysis studies using primary and secondary research. |
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Just The Facts, Inc. |
Extensive background in all types of business/competitive intelligence issues: companies, industries, markets, products, benchmarking and acquisitions' marketing due-diligence. International capabilities. |
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Sharp Market Intelligence |
Experts in business intelligence and identifying market changes. Uncovers difficult, obscure, and strategic information on industries, companies, products, services and ideas. Reveals market drivers, substitute and unknown competitors, opportunities, potential threats, keys to success. |
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| Company | Description |
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Burke, Inc. |
Burke combines competencies across business units to offer a broad range of decision support services for marketing, operations, quality and human resources. |
Please:
Go to: Business Services
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| Company | Description |
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AC Nielsen, The Americas |
ACNielsen, offering services in over 100 countries and with 1999 revenues of $1.5 billion, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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Go to: Business Services
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| Company | Description |
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Grey House Publishing |
Publisher of authoritative reference directories specializing in business, statistics, demographics, health and education. |
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MarketResearch.com |
A leading provider of global market intelligence products and services. |
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Go to: Business Services
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| Company | Description |
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Experian |
Services include database marketing solutions, analytical and segmentation tools, list processing, and e-mail delivery and management solutions. |
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Demographic Analysis Demographic Software Forecasts/Projections Full Service Market/Segment Specific US Census Data |
| Company | Description |
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AnySite Software |
Delivers easy-to-use location-based solutions that enable clients to analyze and visualize multiple site, demographic, competitive, or economic variables. |
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Go to: Demographics
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| Company | Description |
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Easy Analytic Software, Inc. |
Easy Analytic Software, Inc. (EASI), publishes The Right Site. The Right Site CD-ROM's offer current updated and forecasted data (for all standard geographies) combined with easy-to-use software. Software features include; unlimited ring studies, user-defined Sales and Store Potential, pre-arranged and customized reports, over 80+ profiles (clusters), user-defined profiles, query, and other proprietary items. EASI offers at their website (www.easidemographics.com) 1,000,000 pages of Free Demographic Reports and unlimited Ring Studies, updates and a special paid section. |
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Go to: Demographics
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| Company | Description |
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NPA Data Services, Inc. |
Printed data reports, disks, and/or CDs with historical and projected data for counties, MSAs, and states. Complete for the U.S. or selected to order. Comprehensive databases updated twice a year. |
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Woods & Poole Economics, Inc. |
Woods & Poole Economics, Inc. specializes in detailed long-range projections for counties and metro areas. The Woods & Poole database contains more than 550 economic and demographic variables for every state, region, county, Metropolitan Statistical Area (MSA/PMSA/CMSA) and Designated Market Area (DMA) in the U.S. for every year from 1970 to 2025. This comprehensive database includes detailed population by age, sex, and race; employment and earnings by industry; personal income and income per capita; retail sales by kind of business; households by income bracket; and data on the number of households, their size, and their income. |
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| Company | Description |
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Applied Geographic Solutions |
AGS offers a complete range of high quality demographic and consumer data including: current year estimates and five and ten year projections for a wide range of demographic attributes, consumer expenditure estimates and projections, CrimeRisk crime vulnerability indexes, WeatherRisk and QuakeRisk, climate and air pollution, business establishments, MOSAIC segmentation and consumer behavior, Puerto Rica Data, Telecommunications Data, Carrier Route Data. Databases are generally available at the block group level and higher. |
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Claritas, Inc. |
Provide marketing information solutions for companies engaged in consumer and business-to-business marketing. |
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ESRI Business Information |
Provide marketing analysis solutions and demographic data products. |
Please:
Go to: Demographics
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| Company | Description |
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Social Compact |
Enable clients to identify core market characteristics of inner-city communities -- hidden populations, cash economies, real estate values -- undetected by maintstream market research and modeled census data. |
Please:
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| Company | Description |
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GeoLytics |
GeoLytics products are used to report, map and export census data. |
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Database Management Databases |
| Company | Description |
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Experian |
Match products and services to diverse customer demographic and lifestyle characteristics. Other services include database marketing solutions, analytical and segmentation tools, list processing, and e-mail delivery and management solutions. |
Please:
Go to: Direct Marketing
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| Company | Description |
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infoUSA |
Compile phone-verified business database of 14 million U.S. & Canadian businesses. |
Please:
Go to: Direct Marketing
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African-American Asian Hispanic Language Preference Marketing Market Research Market / Segment Specific |
| Company | Description |
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List Service Direct, Inc. |
Provide ethnic and religious information to the direct marketing industry. |
Please:
Go to: Ethnic Marketing
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| Company | Description |
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List Service Direct, Inc. |
Provide ethnic and religious information to the direct marketing industry. |
Please:
Go to: Ethnic Marketing
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| Company | Description |
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Cheskin |
A strategic research-based consultancy. |
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Focus Latino |
Specialize in Hispanic Qualitative Consumer Research and Strategic Planning. |
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List Service Direct, Inc. |
Provide ethnic and religious information to the direct marketing industry. |
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Strategy Research Corporation |
Specialize in Hispanic research throughout the U.S., Mexico and Latin America. A complete bilingual staff. Custom marketing research studies, syndicated market profiles, and Focus Groups. |
Please:
Go to: Ethnic Marketing
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| Company | Description |
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Ethnic Technologies |
Specialists in language preference direct mail or telemarketing lists. |
Please:
Go to: Ethnic Marketing
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| Company | Description |
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Cultural Access Group, Inc. |
Connect marketers to the growing and thriving marketplace of Hispanic, African American and Asian American consumers. |
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TNS Market Development |
Specialize in U.S. Hispanic and Latin American research. |
Please:
Go to: Ethnic Marketing
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| Company | Description |
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Social Compact |
Identify core market characteristics of inner-city communities -- hidden populations, cash economies, real estate values -- undetected by mainstream market research and modeled census data. |
Please:
Go to: Ethnic Marketing
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Market Research |
| Company | Description |
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SIS International Research |
Full service domestic and international market research. Fieldwork includes central hall tests and face-to-face interviews. |
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Strategy Research Corporation |
Full-service marketing research company with over 28 years experience, providing multi-market and multi-country survey research and focus groups throughout the U.S., Latin America and the Caribbean. All work is centrally controlled from the Miami headquarters with support from regional offices in Argentina, Brazil, Mexico. They have an experienced staff of bilingual research professionals representing various Hispanic cultures and their own trained staff of local nationals in Latin America and the Caribbean. |
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Go to: International
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E-Mail Marketing List Labels Marketing Marketing Research |
| Company | Description |
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Experian |
Enable marketers to match products and services to diverse customer demographic and lifestyle characteristics. Services include database marketing solutions, analytical and segmentation tools, list processing, and e-mail delivery and management solutions. |
Please:
Go to: Internet
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| Company | Description |
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infoUSA |
Download selected lists in minutes and print list or order labels. |
Please:
Go to: Internet
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| Company | Description |
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DataQuick |
Provider of real property and land data.
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Please:
Go to: Internet
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| Company | Description |
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Burke, Inc. |
Offers a broad range of decision support services for marketing, operations, quality and human resources. |
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The NPD Group, Inc. |
A global market information company that measures product movement and consumer behavior across a broad range of industries. |
Please:
Go to: Internet
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Custom Services Databases GIS |
| Company | Description |
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Business Information Technologies, Inc. |
Full service. Mapping / marketing / demographic software(s) and services. |
Please:
Go to: Mapping
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| Company | Description |
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Geographic Data Technology, Inc. |
Digital is a strategic Internet consulting and research services firm that guides decisions about building or optimizing an interactive product, presence or strategy. They have a finger on the pulse of what e-consumers and business people think, feel and do within the digital environment. Through continuous qualitative and quantitative research with e-consumers, Digital Idea is in a position to see and anticipate trends, enabling their clients to act upon them with greater speed and confidence. Digital Idea gurantees measurable e-business results by providing an integration of end user insights and business expertise. |
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Tele Atlas North America |
Provides high-quality, global map data and real-time U.S. traffic information to customers and partners. |
Please:
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| Company | Description |
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AnySite Software |
Delivers location-based solutions that enable clients to analyze and visualize multiple site, demographic, competitive, or economic variables. |
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Caliper Corporation |
Maptitude Geographic Information System (GIS) for Windows is a powerful combination of software and geographic data that provides everything clients need to realize the benefits of mapping and geographic analysis in a single, cost-effective package. Also available are Maptitude for Redistricting, for political and other district creation and maintenance, and Maptitude for the Web, the easiest way to publish interactive maps and do geographic analysis on the Web. |
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Go to: Mapping
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Lists |
| Company | Description |
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CLB Media, Inc. |
Publisher of business magazines. |
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DataQuick |
Provider of real property and land data. |
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Experian |
Enable marketers to match products and services to diverse customer demographic and lifestyle characteristics. Services include database marketing solutions, analytical and segmentation tools, list processing, and e-mail delivery and management solutions. |
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infoUSA |
Download selected lists in minutes and print list or order labels. |
Please:
Go to: Mapping
Go to: Top of Page
| Company | Description |
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ACNielsen, The Americas |
ACNielsen, offering services in over 100 countries, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
Please:
Go to: Marketing Research
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| Company | Description |
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Cheskin |
A strategic research-based consultancy. |
Please:
Go to: Marketing Research
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| Company | Description |
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Anderson, Niebuhr & Associates, Inc. |
Custom-designed research firm. Questionnaire & study design; sampling; phone, mail, & focus group data collections; analysis; & easy-to-understand reports. Specialties: healthcare, external & internal customer satisfaction, industrial business-to-business research; consultation; training seminars. |
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Cheskin |
A strategic research-based consultancy. |
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ICR/International Communications Research. |
ICR is a full service market research firm specializing in customized problem definition, study design, data collection/reduction, and multivariate support. ICR conducts a wide array of custom studies including customer satisfaction/loyalty research, product development, market evaluation, and image and advertising effectiveness among others for consumer, business-to-business and industrial focused companies and organizations. ICR's industry-specific experience includes technology, finance, entertainment, retail, non-profit, healthcare, business services, utilities, media and public opinion among others. ICR also offers EXCEL and TeenEXCEL, quality oriented national telephone omnibus services. |
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Thompson Associates |
Thompson Associates is the nation's oldest and largest independent research firm providing location and consumer research products and services to the restaurant, retail and financial institution industries. Thompson Associates works with clients to develop key real estate, operational, and marketing strategies through cutting edge research techniques. |
Please:
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| Company | Description |
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Burke Marketing Research |
Burke, Inc., headquartered in Cincinnati, Ohio, offers services from five businesss units, and combines competencies across units to offer "Integrated Solutions" across contemporary management models. The Burke Integrated Solution facilitates client business performance goals by assembling critical consulting and research competencies to develop and link key financial and non-financial performance indicators. Burke offers business solutions through five areas of expertise. BURKE MARKETING RESEARCH provides custom marketing research, analysis and consulting for consumer and business-to-business companies to assess marketplace dynamics. BMR creates and applies sophisticated protocols addressing a broad range of marketing issues. BURKE ICE RESEARCH (Information, Communications, Entertainment Research) leverages extensive research knowledge and experience in this rapidly evolving industry group. BURKE QUALITATIVE SERVICES offers state-of-the-art qualitative techniques, including international on-line focus groups. BURKE CUSTOMER SATISFACTION ASSOCIATES offers specialized services in Customer Satisfaction Measurement and Business Management to a wide range of business categories. BURKE CSA's SECURE CUSTOMER INDEX (SCI) provides industry and "best in class" standards for assessing and improving customer-driven processes in order to improve customer retention and loyalty. THE TRAINING & DEVELOPMENT CENTER offers in-depth educational seminars on marketing research, data analysis, customer satisfaction measurement, employee surveys and qualitative research techniques. BURKE STRATEGIC CONSULTING GROUP helps clients optimize organizational performance. The group specializes in: designing strategic marketing plans to increase market effectiveness, streamlining internal processes to deliver optimal quality, customer service and profit, and increasing employee commitment. BSCG services include employee surveys, employee selection systems, advanced value management, strategic market planning and change management. BURKE INTERACTIVE focuses on Internet research and consulting issues. Burke Interactive helps clients use the Internet and emerging media to connect with target markets, employees, and other stakeholders. Burke has developed tools and capabilities in the areas of web data collection, on-line reporting, and web site evaluation. Products include Burke's Digital Dashboard and Webnostics. |
Please:
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| Company | Description |
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Burke Customer Satisfaction Associates |
Burke, Inc., headquartered in Cincinnati, Ohio, offers services from five businesss units, and combines competencies across units to offer "Integrated Solutions" across contemporary management models. The Burke Integrated Solution facilitates client business performance goals by assembling critical consulting and research competencies to develop and link key financial and non-financial performance indicators. Burke offers business solutions through five areas of expertise. BURKE MARKETING RESEARCH provides custom marketing research, analysis and consulting for consumer and business-to-business companies to assess marketplace dynamics. BMR creates and applies sophisticated protocols addressing a broad range of marketing issues. BURKE ICE RESEARCH (Information, Communications, Entertainment Research) leverages extensive research knowledge and experience in this rapidly evolving industry group. BURKE QUALITATIVE SERVICES offers state-of-the-art qualitative techniques, including international on-line focus groups. BURKE CUSTOMER SATISFACTION ASSOCIATES offers specialized services in Customer Satisfaction Measurement and Business Management to a wide range of business categories. BURKE CSA's SECURE CUSTOMER INDEX (SCI) provides industry and "best in class" standards for assessing and improving customer-driven processes in order to improve customer retention and loyalty. THE TRAINING & DEVELOPMENT CENTER offers in-depth educational seminars on marketing research, data analysis, customer satisfaction measurement, employee surveys and qualitative research techniques. BURKE STRATEGIC CONSULTING GROUP helps clients optimize organizational performance. The group specializes in: designing strategic marketing plans to increase market effectiveness, streamlining internal processes to deliver optimal quality, customer service and profit, and increasing employee commitment. BSCG services include employee surveys, employee selection systems, advanced value management, strategic market planning and change management. BURKE INTERACTIVE focuses on Internet research and consulting issues. Burke Interactive helps clients use the Internet and emerging media to connect with target markets, employees, and other stakeholders. Burke has developed tools and capabilities in the areas of web data collection, on-line reporting, and web site evaluation. Products include Burke's Digital Dashboard and Webnostics. |
Please:
Go to: Marketing Research
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| Company | Description |
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infoUSA |
Download selected lists in minutes and print list or order labels. |
Please:
Go to: Marketing Research
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| Company | Description |
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Greenfield Online, Inc. |
Provide online data collection services to research companies. |
Please:
Go to: Marketing Research
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| Company | Description |
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BAIGlobal, Inc. |
Provide seasoned moderators that use a variety of methodologies. |
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Baltimore Research |
Use a large assortment of research methodologies. |
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Just The Facts, Inc. |
JTF Research is highly skilled in qualitative methodologies. We understand management's need for strategic and tactical feedback on concepts, ideas, names, packaging, advertising, products, competitors, attitudes/behaviors or other key business issues. Clients appreciate our dedication to well organized, focused and strategic insights provided by our experienced staff. Extensive background in consumer, service or business-to-business. |
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Roper/Langer Qualitative |
Conduct focus groups, in-person interviews, online bulletin boards, telephone and observational research. |
Please:
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| Company | Description |
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Applied Decision Analysis |
ADA's market models and market research support product design for launch, pricing, R&D investments, marketing strategy and service/support programs. |
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BAIGlobal Inc. |
The WorldWide Services division of BAIGlobal provides global marketing consulting and research services; multi-lingual staff has conducted research worldwide for over 20 years; specializing in multi-national studies for market sizing, segmentation, customer satisfaction, new product development, qualitative and business-to-business research. |
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Beta Research Corporation |
Beta Research conducts studies for a wide variety of business sectors including publishing, consumer product manufacturers, consumer service providers, medical firms, financial institutions, government agencies, member organizations/associations, and the media. They are familiar with the types of questions and analyses involved in both consumer and business-to-business research. Studies have included panel, product research, concept/ad testing, market positioning, customer satisfaction, corporate image/perception, subscriber, readership/editorial, circulation, direct marketing, and tracking. These are completed utilizing both quantitative and qualitative techniques including mail, telephone, Internet, mall intercepts, focus groups, and others. Rapid turnaround with in-house data processing/statistical/CRT interviewing. Focus group facilities in New York and Los Angeles. On-staff moderators. |
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Burke, Inc. |
Burke, Inc., headquartered in Cincinnati, Ohio, offers services from five businesss units, and combines competencies across units to offer "Integrated Solutions" across contemporary management models. The Burke Integrated Solution facilitates client business performance goals by assembling critical consulting and research competencies to develop and link key financial and non-financial performance indicators. Burke offers business solutions through five areas of expertise. BURKE MARKETING RESEARCH provides custom marketing research, analysis and consulting for consumer and business-to-business companies to assess marketplace dynamics. BMR creates and applies sophisticated protocols addressing a broad range of marketing issues. BURKE ICE RESEARCH (Information, Communications, Entertainment Research) leverages extensive research knowledge and experience in this rapidly evolving industry group. BURKE QUALITATIVE SERVICES offers state-of-the-art qualitative techniques, including international on-line focus groups. BURKE CUSTOMER SATISFACTION ASSOCIATES offers specialized services in Customer Satisfaction Measurement and Business Management to a wide range of business categories. BURKE CSA's SECURE CUSTOMER INDEX (SCI) provides industry and "best in class" standards for assessing and improving customer-driven processes in order to improve customer retention and loyalty. THE TRAINING & DEVELOPMENT CENTER offers in-depth educational seminars on marketing research, data analysis, customer satisfaction measurement, employee surveys and qualitative research techniques. BURKE STRATEGIC CONSULTING GROUP helps clients optimize organizational performance. The group specializes in: designing strategic marketing plans to increase market effectiveness, streamlining internal processes to deliver optimal quality, customer service and profit, and increasing employee commitment. BSCG services include employee surveys, employee selection systems, advanced value management, strategic market planning and change management. BURKE INTERACTIVE focuses on Internet research and consulting issues. Burke Interactive helps clients use the Internet and emerging media to connect with target markets, employees, and other stakeholders. Burke has developed tools and capabilities in the areas of web data collection, on-line reporting, and web site evaluation. Products include Burke's Digital Dashboard and Webnostics. |
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BuzzBack |
Full-service online research with Qual-Quant approach that delivers immediate quantitative results with qualitative insights. |
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C&R Research Services, Inc. |
Provide full-service custom research service. |
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Decision Analyst, Inc. |
Offers full service, ad hoc, custom marketing research. |
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Harris Interactive |
Best known for the Harris Poll and use of the Internet to conduct scientifically accurate market research. |
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Just The Facts, Inc. |
JTF Research is a unique hybrid research and consulting firm. They offer a custom blend of consulting, business/competitive intelligence and marketing research services. They offer extensive secondary/on-line database searching, in-depth phone interviewing, focus groups, customer surveys and customer satisfaction. Additionally, they conduct acquisitions analysis, marketing due-diligence and marketing studies. |
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Lightspeed Research |
Provide global online market research solutions. |
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M/A/R/C Research |
Marketing research and consulting firm that designs and executes traditional and online consumer, channel and B2B solutions. |
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Market Facts, Inc. |
Market Facts, Inc. is an international, full service custom marketing research organization that specializes in the collection, processing and anlysis of information intended to help its clients make better marketing decisions. The company's primary activity is the design, execution and interpretation of consumer marketing research conducted on behalf of its clients. Market Facts' client list includes a majority of the largest 100 multinational consumer products and services companies, as well as many government agencies. |
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Marketing Research Services, Inc. (MRSI) |
Specialize in qualitative, quantitative, Hispanic, and Internet-based marketing research across a wide range of industries. |
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NFO WorldGroup |
Provide research-based marketing information and counsel on a worldwide basis. |
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Northwest Research Group, Inc. |
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Partners in Marketing, Inc. |
Specialize in custom designed research measuring habits, attitudes and practices of difficult to reach target audiences such as physicians, CEO's, politicians, etc. |
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RoperASW |
RoperASW is a global marketing research and consulting firm that offers full-service research capabilities throughout the US and 80 countries. |
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SIS International Research |
Provide full-service domestic and international market research. |
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Strategic Insights, Inc. |
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Strategy Research Corporation |
Strategy Research Corporation's core business is providing survey research and focus groups throughout the Western Hemisphere. Specialize in U.S. Hispanic and Latin American markets. Provide a full range of marketing services specifically designed to meet clients' strategic market research; market profiles, tracking surveys, etc. |
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TNS Intersearch |
Provides full-service, primary research domestically and internationally. |
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Thompson Associates |
Provide retail research, focusing on real estate, sales forecasting models, and concept development and refinement. |
Please:
Go to: Marketing Research
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| Company | Description |
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BAIGlobal, Inc. |
The Worldwide Services division of BAIGlobal provides global marketing consulting and research services; multi-lingual staff has conducted research worldwide for over 20 years; specializing in multi-national studies for market sizing, segmentation, customer satisfaction, new product development, qualitative and business-to-business research. |
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NFO WorldGroup |
Provide research-based marketing information and counsel on a worldwide basis. |
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SPSS MR |
The industry standard, solutions include survey sample, design, data collection, tabulation and advanced analysis, as well as distribution of reports and charts online. |
Please:
Go to: Marketing Research
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| Company | Description |
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Social Compact |
Identify core market characteristics of inner-city communities -- hidden populations, cash economies, real estate values -- undetected by mainstream market research and modeled census data. |
Please:
Go to: Marketing Research
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| Company | Description |
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Scarborough Research |
A one-stop source for local, regional and national consumer information. |
Please:
Go to: Marketing Research
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| Company | Description |
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Greenfield Online, Inc. |
Provide online data collection services to research companies. |
Please:
Go to: Marketing Research
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| Company | Description |
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Centris |
CENTRIS is a daily specialized national telephone omnibus survey that also tracks penetration and usage for over 60 communications, entertainment and technology products and services in more than 1,000 random households each week. Customized cross-tabs available in seven business days. Accumulated database of 125,000+ households available for data extracts, custom analytical reports or follow-up studies. |
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ICR/International Communications Research |
Interview teens quickly and cost effectively with TeenEXCEL - the national telephone omnibus service targeting 12 to 17 year olds. 500 nationally representative teens equally distributed between males and females and young and old are interviewed in each wave of TeenEXCEL. Full tabulaar data and included demographic profile are available only one week after start of interviewing. Costs are calculated on a per question basis - $575 or less per question. Developed and conducted by ICR - experts in omnibus research. |
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RoperASW OmniTel |
Omni Tel, a popular and accurate omnibus service. |
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| Company | Description |
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Apian Software |
SurveyPro helps to quickly and easily design polished questionnaires for online, paper, scanned, and electronic surveys. |
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Decision Analyst, Inc. |
Full-service marketing research firm. Decision Analyst leads the industry with its internet research capabilities. Our Internet-based research systems include: Copycheck (early-stage advertising tracking system); Optimaj (product testing system); and Conceptor (new product testing system). Their online opinion panel has over 1,000,000 in the U.S., Canada and Europe. They also do: new product research, strategy research, econometrics counseling, and statistical science. Their National Survey Center has 65 CATI workstations. Major industries served are packaged goods, retailing, food service, beverages, and high technology. |
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National Survey Institute |
The first and only national online omnibus projectable to the entire US. |
Please:
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| Company | Description |
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Just The Facts, Inc. |
Assists clients with strategic package research issues for either redesigns or completely new concepts. |
Please:
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| Company | Description |
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GENESYS Sampling Systems |
Full-service capabilities includ in-house systems and custom order products and services. |
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Greenfield Online, Inc. |
Provides online data collection services to research companies. |
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Scientific Telephone Samples |
Top quality full service random digit (RDD) listed, and business samples. Listed and business sample starting at 8 cents per number. Lowest RDD prices - 2c to 5c per number, depending on volume. Fast turnaround. Any geography or sampling methodology. Disconnect screening, demographic targeting, radius sampling, free business purging, record coding, and expert sampling advice. Plus, order RDD samples from a desktop 24 hours a day using STS-OnLine. |
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SDR Sampling Services |
SDR Sampling Services provides quality RDD and listed residential sample for telephone and mail surveys. Using GENESYS Sampling Software, they can generate samples defined by virtually any geographic or demographic criteria. They offer a complete array of targeted samples to reach low incidence populations. They also offer services to clean RDD samples of non-productive numbers, as well as full demographic reporting capabilities and radius mapping. Their team of sample experts provide consultation on sample design and sample size determination to meet even the most challenging survey requirements. |
Please:
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| Company | Description |
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Just The Facts, Inc. |
JTF Research is "Your Information Source" for everything from Quik Research to comprehensive secondary studies. If you're spending too much of your valuable time searching for information, or what you've found is incomplete... then consider JTF Research where "Secondary Research is primary to us." We access thousands of uncommon sources on a global basis, casting the widest net in retrieving difficult-to-find information. JTF uses an extensive array of resources: proprietary on-line databases, internal and external libraries, in-depth and quick phone interviewing and the Internet. Our quality deliverables include professional "executive summaries and analysis", not just data. |
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| Company | Description |
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The Burke Institute |
What do you get when the largest marketing research company in the world acquires the global leader in marketing research training..... ACNielsen Burke Institute, formerly The Burke Institute. For 24+ years they have been offering marketing research training seminars for researchers around the world. Through more than 3,000 marketing research seminars on 25 topics in 35 countries, they have gained a thorough understanding of what participants want from their learning experience. |
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| Company | Description |
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HealthFocus International |
HealthFocus sells market research reports in the areas of: organics, vegetarianism, immunity, functional foods and nutraceuticals, natural food store shoppers, soyfoods, dietary supplements, and consumer health trends. |
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Premier Transcription Service |
Offers quality verbatim, abbreviated and summarized transcripts for focus groups, in-depth interviews, presentations, etc. |
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Research |
| Company | Description |
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Kantar Media Research (KMR) |
An international group of media research companies. |
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MEDIAMARK Research, Inc. |
The leading source of syndicated consumer research, the Survey of American Consumers provides demographic, media behavior, product/service usage and lifestyle information from a single sample. |
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Nielsen Media Research, Inc. |
Nielsen Media Research, Inc. is a subsidiary of VNU USA, Inc. which also includes BPI Communications, Inc., Bill Communications, Inc., SRDS and VNU Marketing Information, Inc. Nielsen Media Research is the leading provider of television audience information and related services in the United States and Canada. VNN USA is a division of VNU one of the world's leading publishing and information companies and has leading market positions in consumer magazines, directories and information services, business information, as well as educational publishing. Worldwide, VNU employs approximately 15,000 people and has annual revenues of more than $2.8 billion. |
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Premiums/Incentives |
| Company | Description |
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RI Soft Systems |
High-quality, custom-designed screensavers for companies to use internally, or for giveaways and promotional premiums. |
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Lifestyles |
| Company | Description |
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infoUSA |
Select lifestyle interests such as campers, gardeners, fisherman, travelers, fitness/health conscious, music enthusiasts, reading, technology savvy, affluent households, mail-order or internet buyers, new homeowners, new movers,... |
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Sampling Services Survey Research Survey Scanning |
| Company | Description |
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GENESYS Sampling Systems |
Providing the most efficient, fastest and least expensive sample design and generation capabilities available, GENESYS Sampling Systems can be installed at your location, on your PC, as an in-house stand-alone system. Add-on modules include ZIP Code, Demographic, Congressional District, Census Tract, PRIZM clusters, and business and non-working number purging. |
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| Company | Description |
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Apian Software |
Survey Pro is a total survey solution. Design published questionnaires using automated layout tools. Enter data into automatically generated screens, or import via scanners, email or web. Analyze responses with tools ranging from basic frequencies to complex cross-tabulations. Create professional reports with point-and-click tablesm, pie charts, bar graphs,... |
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CfMC-Computers for Marketing Corp. |
CfMC is the largest supplier of CATI software (SURVENT)in the US. Other products offered: SCRIPT COMPOSER for designing questionnaires for CATI, CAPI, and Web interviewing using click, drag and drop features; WEB-SURVENT to conduct surveys on the Internet; SOUND-SURVENT to play music/commercials during an interview, record and playback open end verbatims. Also offers a full-featured tabulation and reporting system (MENTOR). Software is available for DOS, Windows, UNIX and HP3000 systems. In addition, CfMC operates two service bureaus for survey data entry, coding and tabulation. |
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PRO-T-S Telephony Systems |
PRO-T-S is the first Computer-Assisted Dialing and Interviewer Management system created specifically for survey research environments. Designed, developed and supported by researchers, by integrating computer and telephone hardware and software, the system significantly improves interviewer productivity and accuracy, while reduciing your costs. Add-on modules include Research Predictive Dialing. Digital Sound Management, CTI, IVR, ACD, Remote Monitoring and Administrative features. |
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Principia Products, Inc. |
Collect survey data with no manual entry. |
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List Out-bound |
| Company | Description |
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infoUSA |
Provide complete contact and demographic information on 250 million consumers and 12.5 million businesses. |
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Go to: Marketing Resources / Tools 2000-01
Go to: MKT 391 Marketing Strategies
Go to: Courses Taught
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