MKT 391
Marketing Strategies
Simulation Benefits
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Professor:
Office:
Office Hours:
Phone:
E-mail:
Time:
Location:
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Dr. Aspy P. Palia
SCB Room C-402-e via Zoom
Section 1: T,Th 10:00 - 10:30 am & via Zoom by appointment
Section 2: T,Th 3:00 - 3:30 pm & via Zoom by appointment
956-8642 (Work); 947-5144 (Home)
aspy@hawaii.edu
Section 1: T,Th 10:30 - 11:45
Section 2: T,Th 12:00 - 1:15
Section 1: SCB Room E202
Section 2: SCB Room E202
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Go to: MKT 391 Marketing Strategies
Go to: Courses Taught
Return to: Aspy P. Palia Home page
Advantages of Marketing/Business Simulations
Marketing/Business Simulations offer many advantages:
- they allow for learning in all areas of management
- goal setting
- strategy formation
- tactical decision-making
- a wide range of analytical tools/techniques can be taught and applied
- participants learn to work with, and through, others
- participants are active throughout, not passive as with other teaching methods
- participants gain experience without paying the price of wrong decisions in a real-world setting
- time can be compressed with years of business activity simulated in days or weeks
- feedback is immediate
- simulations bring excitement to the learning experience
- simulations allow participants to experience something rather than just talk about it
Marketing/Management Training Program Benefits
Marketing/Business Simulations can be used in Marketing/Management Trainging Programs to:
- orient and train new managers/employees
- screen current or would-be managers
- impart ongoing marketing/management training
- give new managers opportunities to gain decision-making experience
- avoid the firm risking the consequence of a wrong decision
- screen current managers/employees who are about to be promoted
- impart good analytical and decision-making skills
- assess and teach behavioral skills in group decision-making
- achieve continuing marketing/management development
- sharpen decision-making skills
- experiment with strategies that executives might fear using without a trial
- learn new analytical tools/techniques
- identify areas in which further training is needed
- correct bad habits
- gain insights into other areas of the firm's operations
- provide experience by actively engaging the participant in decision-making
- identify errors in judgment/decision-making
- suggest corrective action
Please suggest improvements via e-mail
Go to: MKT 391 Marketing Strategies
Go to: Courses Taught
Return to: Aspy P. Palia Home page
This web page was created on August 29, 1999.
Please suggest improvements via e-mail.
Thank You!