MKT 391Marketing StrategiesSimulation Performance Criteria |
Professor: Office: Office Hours: Phone: E-mail: Time: Location: |
Dr. Aspy P. Palia SCB Room C-402-e via Zoom Section 1: T,Th 10:00 - 10:30 am & via Zoom by appointment Section 2: T,Th 3:00 - 3:30 pm & via Zoom by appointment 956-8642 (Work); 947-5144 (Home) aspy@hawaii.edu Section 1: T,Th 10:30 - 11:45 Section 2: T,Th 12:00 - 1:15 Section 1: SCB Room E202 Section 2: SCB Room E202 |
Performance Criterion | Definition | Description |
Earnings per share (ROTA) Return on Total Assets (ROTA) Return on Equity (ROE) Net Profit Margin (NPM) Sales to Asset Turnover (SATO) Retained Income |
Net Profit After Tax / # of shares Net Profit After Tax / Total Assets = NPM x SATO Net Profit After Tax / Equity Net Profit After Tax / Sales Sales / Total Assets Retained Income |
An overall measure of profitability How well management uses assets to generate profits How well management uses equity to generate profits How profitable sales are How well management uses assets to generate sales Cumulative profit (loss) - a residual account |
Market Share - TST Market Share - CVE Market Share - SSL |
Company TST Sales / Industry TST Sales Company CVE Sales / Industry CVE Sales Company SSL Sales / Industry SSL Sales |
Percentage of TST Market Sales Percentage of CVE Market Sales Percentage of SSL Market Sales |
Quality - TST Quality - CVE Quality - SSL |
Quality Index - TST Quality Index - CVE Quality Index - SSL |
Real (not necessarily perceived) TST quality Real (not necessarily perceived) CVE quality Real (not necessarily perceived) SSL quality |
Cost of Production - TST Cost of Production - CVE Cost of Production - SSL |
Unit cost of production - TST Unit cost of production - CVE Unit cost of production - SSL |
TST production cost CVE production cost SSL production cost |
Sales-to-Advertising Ratio Sales-to-Salesforce Expense Ratio Sales-to-Promotional Expense Ratio |
Sales / Advertising Expenses Sales / Salesforce Expenses Sales / (Advertising + Salesforce Expenses) |
Sales generated per dollar of Advertising expense Sales generated per dollar of Salesforce expense Sales generated per dollar of Total Promotional expense |
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