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MKT 651 |
Professor: Office: Office Hours: Phone: E-mail: Semester: Time: Classroom: |
Dr. Aspy P. Palia SCB Room C-402-e After class & by appointment 956-8642 (Work) 947-5144 (Home) aspy@hawaii.edu Fall 2008 6:00 - 8:45 pm SCB Room D-204 |
| Wk | S.# | Date | Day | Topic | Quiz | Dec. | Deadline | Report | Read |
|
1 |
1 |
08-27 |
W |
Course Introduction / Website Demo |
|
|
|
|
Handout |
|
1 |
2 |
08-27 |
W |
COMPETE Overview / CODES Demo |
|
|
|
|
C 1-21 |
|
2 |
3 |
09-03 |
W |
Decisions / Markets / Products |
|
TD 1 |
09-04 Th 12 n |
|
C 22-51 |
|
2 |
4 |
09-03 |
W |
Financial Statements |
|
|
|
|
C 52-57 |
|
3 |
5 |
09-10 |
W |
Strategic Market Management |
|
TD 2 |
09-09 T 2pm |
|
Handout |
|
3 |
6 |
09-10 |
W |
Printout Analysis [Co/Brand Names & Goals due] |
Q (100) |
|
|
|
C 58-77 |
|
4 |
7 |
09-17 |
W |
Hands On - CAP Disk Demo |
|
D1 |
09-16 T 12 n |
|
Handout |
|
4 |
8 |
09-17 |
W |
Hands On - Marketing DSS Demo |
|
D2 |
09-19 F 2pm |
|
Handout |
|
5 |
9 |
09-24 |
W |
Market Segmentation Analysis & Positioning |
|
D3 |
09-23 T 12 n |
|
Handout |
|
5 |
10 |
09-24 |
W |
VALS & VALS 2 |
|
D4 |
09-26 F 2pm |
|
Handout |
|
6 |
11 |
10-01 |
W |
Sales Forecasting |
|
D5 |
09-30 T 12 n |
|
Handout |
|
6 |
12 |
10-01 |
W |
Strategic Market Planning |
|
D6 |
10-03 F 2pm |
|
Handout |
|
7 |
13 |
10-08 |
W |
PPA - Growth Share Matrix |
|
D7 |
10-07 T 12 n |
|
Handout |
|
7 |
14 |
10-08 |
W |
PPA - Growth Gain Matrix |
|
D8 |
10-10 F 2pm |
|
Handout |
|
8 |
15 |
10-15 |
W |
Generic Strategies |
|
D9 |
10-14 T 12n |
|
Handout |
|
8 |
16 |
10-15 |
W |
Normative Position of Brands |
|
D10 |
10-17 F 2pm |
|
Handout |
|
9 |
17 |
10-22 |
W |
Sales Forecast Model Building |
|
D11 |
10-21 T 12 n |
|
Handout |
|
9 |
18 |
10-22 |
W |
Hands On - Sales Forecast Model Building |
|
|
|
|
Handout |
|
10 |
19 |
10-29 |
W |
Strategic Market Planning Process |
|
D12 |
10-28 T 12 n |
|
Handout |
|
10 |
20 |
10-29 |
W |
Hands On - Check Internal Balance |
|
|
|
|
|
|
11 |
21 |
11-05 |
W |
Hands On - Analyze Trends |
|
|
|
|
|
|
11 |
22 |
11-05 |
W |
Hands On - Evaluate Competitors |
|
|
|
|
|
|
12 |
23 |
11-12 |
W |
Hands On - Develop Target Portfolio & Check Financial Balance |
|
|
|
|
|
|
12 |
24 |
11-12 |
W |
Hands On - Positioning |
|
|
|
SMP Rept. (200) |
|
|
13 |
25 |
11-19 |
W |
GE Matrix & PIMS |
|
|
|
|
|
|
13 |
26 |
11-19 |
W |
Team Presentation - C1 / E1 (100) |
|
|
|
|
|
|
14 |
27 |
11-26 |
W |
Team Presentation - C2 / E2 |
|
|
|
|
|
|
|
|
11-26 |
W |
HOLIDAY - Thanksgiving |
|
|
|
|
|
|
15 |
28 |
12-03 |
W |
Team Presentation - C3 / E3 |
|
|
|
|
|
|
15 |
29 |
12-03 |
W |
Team Presentation - C4 / E4 |
|
|
|
|
|
|
16 |
30 |
12-10 |
W |
Team Performance (100) / Wrap Up |
|
|
|
|
|
|
|
|
12-10 |
W |
Comprehensive Final Exam (200) |
|
|
|
|
|
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