MKT 361

Marketing Management & Decision Making Seminar

Internet Statistics / Surveys

 Professor:
Office:
Office Hours:
Phone:

E-mail:
Time:
Classroom: 		Dr. Aspy P. Palia
SCB Room C-402-e
W,F (4:00 - 5:00 pm) & by appointment
956-8642 (Work)
947-5144 (Home)
aspy@hawaii.edu
W,F 1:30 - 2:45 pm
SCB Room E-203


Internet Statistics
Internet Surveys
Related Reports/Statistics


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Internet Statistics

Source Description Selected Contents
Browser Watch
  • tracks the use of the various browsers,
  • counted by visits to the browserwatch site
    		• Browser Watch -- Stats Station
    CyberAtlas
    		 provides a concise, data-based overview of:
  • the Web
  • the science of Internet Marketing
  • marketing and demographics
  • Intranets and ISPs
  • Online Services and Browsers
  • Advertising
    • Internet Business Center
    		 provides a domain name database searchable by:
  • name / state / city / zip code
    offers:
  • domain name related & other Internet statistics
  • some survey information
    		• Internet Domain Name Database
    Internet Index
  • provides interesting and odd Internet statistics
  • patterned after Harper's Index
  • edited by Win Treese
  • Internet Index
    • Internet Research Group
  • report by members of the Internet Research Group
  • interesting information by major connectivity providers
    		• Internet Monthly Report
    Internet Society
  • provides Internet connectivity charts and graphs
    		• Internet connectivity charts and graphs
    Larry Landweber
  • Larry Landweber's International Connectivity Table
  • Types of Internet/UUCP/BBS... service by country
    		• Larry Landweber's International Connectivity Table
    MIDS
  • by Matrix Information & Directory Services, Inc. (MIDS)
  • some free and some fee-based
  • Internet Growth Graphs
  • Weather report
  • Demographic surveys
    • Merit NSF
    Statistics
  • last NSF report is for April 1995, when NSF closed
  • contains recent statistics on Internet growth from other sources such as Network Wizard
    		• Merit NSF statistics
    The List of ISPs
  • Search by area code, country code, USA Nationwide or Canada Nationwide.
    		• Area codes serviced by ISPs outside the USA and Canada.
    Network Wizards
  • Periodic survey searches the Domain Name System.
  • Results are presented in both text and graphic formats.
  • Links to related surveys at other websites.
    		• Internet Domain Survey
    Ripe Network contains statistics on:
  • European connectivity
  • host counts
  • service providers
    		• Ripe Network Coordination Centre
    Yahoo Yahoo: Computers and Internet: Internet: Statistics and Demographics, Surveys
  • Computers and Internet
  • Internet
  • Statistics and Demographics
  • Surveys

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    Internet Surveys

    Source Description Selected Contents
    ActivMedia
    		 contains ActivMedia research reports
  • Table of Contents
  • Executive Sumaries
  • order forms for full fee-based reports
  • Real Numbers behind Internet Service & Promotion Providers
  • Real Numbers behind Net Profits
  • Understanding the Japanese Web User, and Chinese Consumer Markets
  • Web Transaction Processing
    • CommerceNet
  • CommerceNet Reports
  • Updated periodically
  • Full report & individual sections available by payment
  • brief description of most recent survey
  • executive summaries of older reports
    • Cowles/Simba Net
    		 provides a variety of online-related research reports
  • Publishing for Professional Markets
  • Recent Review
  • Trends & Forecast
  • Projected Business Information Markets
  • The Strategic Outlook
    • Cyberdialogue
    		 contains internet studies.
    American Internet User Study:
  • provides projectable information on US online population
  • based upon a random sample of US population
  • updated twice a year.
  • American Internet User Study
    • Find/SVP
    		 Find/SVP Emerging Technologies Research Group
    (recently purchased by Cyberdialogue)
  • produces a number of Internet-related reports.
  • Periodically updated American Internet User Survey
  • a random sample survey focusing on current adult Internet users.
    Survey chapters include:
  • Overview
  • Media Trade-offs
  • Personalizing of the Internet
  • Top Content Choices
  • Online Ads are Effective
  • More Americans are Interested in the Net
    A summary of the report is available on the site.
  • American Internet User Survey
  • American Healthcare Professionals Survey
  • Internet Timeline
  • Children on the Internet
  • Local Information on Net User Demand
  • Industry Players
  • Marketplace Outlook
    • GVU User Surveys
    		 contains survey background and results of:
  • WWW User Surveys conducted by
  • Graphics, Visualization, and Usability Center
  • at the Georgia Institute of Technology
    There are also special sections on:
  • Webmastering
  • HTML Authoring
  • Web/Internet Service Providers
    		• The General Section includes:
  • general demographics
  • web and internet Usage
  • attitudes towards electronic privacy & spamming
  • politics
    The Consumer Survey covers:
  • security of transactions
  • information gathering behavior
  • purchasing behavior
  • opinions of vendors
  • internet banking
    • ICorp Survey*Net
    		 conducts internet surveys on a variety of subjects.
    Browser can both take survey and see results.
  • presidential polls
  • American comedy
  • shopping
  • shareware
  • demographic surveys
    • Jupiter Communications
    		 Jupiter Communications Market Studies and Syndicated Research
    offers newsletters that track various online markets:
  • Digital Kids
  • Internet Business Report
  • Onlie Marketplace
  • Interactive Content
  • Interactive Home
  • WebTrack
  • Digital Travel
  • Revenue Prospects for Online Chat
  • 1998 Online Advertising Report
  • Banners and Beyond
  • Strategies for Branding
  • Driving Traffic and Sales
  • Music Industry and the Internet
    • Killen & Associates contains a wide range of Net-related reports
  • Market Strategies for IT Providers
  • Global IT Market Perspectives Service
  • On-Line Value-Added Financial Services
  • Automotive Financing on the Internet
    • NUA Internet Surveys a searchable database of worldwide Internet reports & surveys by:
  • subject
  • geography
  • date
    NUA offers weekly email newsletter Internet Surveys
  • describes newest surveys that one can subscribe to on the site
    		• Subjects include:
  • advertising
  • demographics
  • email
  • automotive
  • infrastructure
  • online communities
    • Netcraft a monthly survey of Web Server software usage on Internet connected computers.
    Netcraft:
  • collects & collates hostnames providing http service
  • polls each one with an HTTP request for the server name
    		• Netcraft Web Server Survey
    Netsurfer Digest provides results of Netsurfer Digest Reader Survey
  • readership growing more diverse
  • less use of online services and BBSs
    		• Netsurer Digest Reader Survey

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    Related Reports/Statistics

    Source Description Selected Contents
    EPIE Institute Creating Learning Communities: Practical, Universal Networking for Learning in Schools and Homes contains:
  • 100's of school networking tips gleaned from 670 references
  • over 100 URLs relevant to school networking
    provides ways to strengthen home/school connectivity
    		• Creating Learning Communities: Practical, Universal Networking for Learning in Schools and Homes
    I/Pro
  • a commercial service
  • works with A.C. Nielsen
  • offers products to audit and measure web traffic
    		• Delivering measurability to the Internet
    Rand Organization
    		 Rand Report on Universal Access to E-Mail: Feasibility and
    Societal Implications. Summary available online.
    Full report is available for a fee.     		Universal Access to E-Mail: Feasibility and Societal Implications
    SRI International
    		 Values and Lifestyles Program categorizes U.S. adults based on
    their pscyhographics and several key demographics.
    Visitor can complete an online survey and see the results.     		VALS Survey/Typology
    Search Engine Watch
    		 contains information about:
  • how search engines work
  • comparisons of search engines
  • recent news about changes in search engine
  • website design with search engines in mind
  • webmasters guide to search engines
    		• Search Engine Watch by Danny Sullivan
    US Department of Commerce
    		 Falling Through the Net: A Survey of the "Have Nots" in Rural and Urban America, U.S. Department of Commerce, 1995.
  • about universal service and the Information Age
  • summary and list of charts
    		• Falling Through the Net: A Survey of the "Have Nots" in Rural and Urban America
    Web Compare
  • provides web server comparison chart
  • compares features of web servers
  • provides links to sites which have web server benchmark studies
    		• Web server comparison chart
    WWW Government Interface
    		 report:
    describes results of a project to demonstrate
    potential of the Web to become a universal interface between
    citizens and government     		The World Wide Web as a Universal Interface to Government Services

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