 Aspy P. Palia 
Marketing
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Associations Business Services Demographics Direct Marketing Ethnic Marketing International Internet Mapping Marketing Research Media Promotional Services Psychographics Software Telemarketing |
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Aspy P. Palia
Marketing
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Associations Business Services Demographics Direct Marketing Ethnic Marketing International Internet Mapping Marketing Research Media Promotional Services Psychographics Software Telemarketing |
MKT 361Marketing Management & Decision Making SeminarMarketing Resources / Tools 2000-01 |
Professor: Office: Office Hours: Phone: E-mail: Time: Classroom: |
Dr. Aspy P. Palia SCB Room C-402-e W,F (4:00 - 5:00 pm) & by appointment 956-8642 (Work) 947-5144 (Home) aspy@hawaii.edu W,F 1:30 - 2:45 pm SCB Room E-203 |
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Consulting Services |
| Company | Description |
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CorpTech: One Source Information |
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Brand Name Development Business Intelligence Competitive Intelligence Consulting Services Marketing Services On-line Services Reference/Publishing Service Bureaus |
| Company | Description |
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Brand Institute, Inc. |
Brand Institute is the nation's largest full-service brand name development firm with 8 regional U.S. offices. They develop brand identities through strategic marketing, creative thinking, intensive trademark screening and innovative market research techniques. |
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The Namestormers |
They help firms name new products, services, websites and organizations. They offer quick turnaround and charge less than most competitors. They sell NamePro and Headliner Windows software for creating names & tag lines. |
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Go to: Business Services
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| Company | Description |
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Business Intelligence Associates |
Company profiles, industry analysis, product/service assessments, business monitoring, key issue identification, and competitive analysis studies using primary and secondary research. |
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FIND/SVP |
A publicly held company (NASDAQ:FSVP), FIND/SVP operates 4 integrated service groups: the Quick Consulting & Research Service, the Strategic Consulting & Research Group, the Customer Satisfaction & Loyalty Group, and live Answer Desk. They help executives make more informed decisions. FIND/SVP is supported by a staff of 100 consultants in the U.S. and 1,000 additional research professionals in 32 countries. |
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InfoLink |
InfoLink provides strategic business information to marketing and advertising executives. They gather articles, locate studies, and identify experts. Their skilled staff accesses over 1,000 online databases, and is fast, efficient, flexible, and determined to answer client's questions. InfoLink's services include 'Instant Information,' Customized company/market SMARTREPORTS, Telephone Interviewing, Electronic clipping/current awareness, and Information needs assessment ('Information Audit'). |
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Just The Facts, Inc. |
Extensive background in all types of business/competitive intelligence issues: companies, industries, markets, products, benchmarking and acquisitions' marketing due-diligence. International capabilities. |
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MarketResearch.com |
MarketResearch.com is the B-to-B marketplace for expert industry intelligence. They provide top executives and research professionals with value-added information to keep ahead of the rapidly evolving global market. With over 250 content providers and over 5,500 current publications, MarketResearch.com is the broadest distributor of syndicated market research reports on thousands of domestic and international industry categories. |
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Roper Starch Worldwide Inc. |
Roper Starch Worldwide is a global marketing research and consulting firm. They provide leading companies, brands and institutions with marketing intelligence services that deliver competitive advantage across the entire management horizon. |
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Go to: Business Services
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| Company | Description |
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Business Intelligence Associates |
DeepCanyon strives to keep clients ahead of the competition as they move from concept to market. They deliver the premiere resources, tools, and services clients need to help them understand their market - and to help them use the Internet and other high-tech solutions to promote, sell, and distribute their products and services. |
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FIND/SVP |
Extensive background in all types of business/competitive intelligence issues: companies, industries, markets, products, benchmarking and acquisitions' marketing due-diligence. International capabilities. |
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| Company | Description |
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AC Nielsen, The Americas |
ACNielsen, offering services in over 100 countries is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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American Management Systems, Inc. |
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Burke Strategic Consulting Group |
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Just The Facts, Inc. |
JTF Research is a unique hybrid research and consulting firm. They offer a custom blend of consulting, business/competitive intelligence and marketing research services. They offer extensive secondary/on-line database searching, in-depth phone interviewing, focus groups, customer surveys and customer satisfaction. Additionally, they conduct acquisitions analysis, marketing due-diligence and marketing studies. |
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Partners in Marketing, Inc. |
Specialize in custom designed research measuring habits, attitudes, practices of difficult to reach target audiences such as physicians, CEO's, politicians, competitors, business owners, etc. Customer satisfaction research among difficult and sophisticated target audiences. Proprietary e-research developed and executed in controlled formats. |
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Roper Starch Worldwide, Inc. |
Roper Starch Worldwide is a global marketing research and consulting firm. They provide leading companies, brands and institutions with marketing intelligence services that deliver competitive advantage across the entire management horizon. |
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SPSS MR |
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AC Nielsen, The Americas |
ACNielsen, offering services in over 100 countries and with 1999 revenues of $1.5 billion, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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Engage Media |
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Hot Liquid Media, Inc. |
Hot Liquid Media, Inc. is an advertising company shaping the guerilla marketing world. Specializing in Coffee Sleeves and Bar Coasters, their products can be seen in various social and relaxed environments. |
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Marketing/Media Dynamics, Inc. |
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| Company | Description |
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Engage Media |
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MarketResearch.com |
MarketResearch.com is the B-to-B marketplace for expert industry intelligence. They provide top executives and research professionals with value-added information to keep ahead of the rapidly evolving global market. With over 250 content providers and over 5,500 current publications, MarketResearch.com is the broadest distributor of syndicated market research reports on thousands of domestic and international industry categories. Powererd by an XML processor, the MarketResearch.com search engine gurantees a rich and responsive search and retrieval experience for the user. |
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Roper Starch Worldwide Inc. |
Roper Starch Worldwide is a global marketing research and consulting firm. They provide leading companies, brands and institutions with marketing intelligence services that deliver competitive advantage across the entire management horizon. |
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SurveyHost |
Survey Host offers professional quality, high performance Web hosting for client surveys. Services range from hosting simple questionnaires, to incorporating passwords, branching, field checking, e-mailed invitations and instant online reports in client's surveys. |
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USADATA.com |
Their website offers pay-as-you-go access to customized reports about consumer and business demographics including behavior, lifestyle, and brand preferences. Information is available on a national, county, metro, and ZIP code level from over 20 partners including Scarborough Research, Mediamark Research, NDS, and more. |
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Go to: Business Services
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| Company | Description |
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Kalorama Information, LLC |
Kalorama Information, LLC is a leading publisher and distributor of marketing intelligence. Their web site, www.MarketResearch.com provides access to thousands of reports from hundreds of publishers. They publish their own line of market research under well-established brands: Packaged Facts, Kalorama Information, Find/SVP Market Research Reports, Specialists in Business Information and KidTrendsTM. Their reports provide detailed analysis, extensive tables and charts, as well as the latest information on market size and growth, product trends, competitor profiles, advertising and promotions, demographic data and more. Kalorama Information also offers "The Information Catalog," "Finding Market Research on the Web" and "FINDEX, The World-wide Directory of Market Research Reports, Studies and Surveys." |
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Data Recognition Corporation |
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Consulting/Research Demographic Analysis Forecasts/Projections Full Service Market/Segment Specific |
| Company | Description |
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ACNielsen, The Americas |
ACNielsen, offering services in over 100 countries, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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Go to: Demographics
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Easy Analytic Software, Inc. |
Easy Analytic Software, Inc. (EASI), publishes The Right Site. The Right Site CD-ROM's offer current updated and forecasted data (for all standard geographies) combined with easy-to-use software. Software features include; unlimited ring studies, user-defined Sales and Store Potential, pre-arranged and customized reports, over 80+ profiles (clusters), user-defined profiles, query, and other proprietary items. EASI offers at their website (www.easidemographics.com) 1,000,000 pages of Free Demographic Reports and unlimited Ring Studies, updates and a special paid section. |
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Looking Glass |
Looking Glass, Inc. is a marketing strategies company that helps both online and off-line consumer marketers understand and communicate more effectively with customers and prospects. Its proprietary product, Cohorts, is highly effective because it's a household-level (not geodemographic) market segmentation system, which helps clients target the right households, not just neighborhoods. That means clients can get to know their customer types as individuals, not just clusters of data, and reach out to them with personalized messages and programs. |
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MapInfo Corporation |
MapInfo helps companies find, serve and grow customer relationships. Using location as a springboard they help clients identify where their customers are and where to find new ones. Their unique brand of location-based business intelligence for CRM weaves together: mapping, driving directions, geocoding and streets, and data and data anlysis. Combining these elements into a seamless, integrated solution that can be deployed on individual desktops, across intranets or on a client's web site creates a powerful advantage to business looking to maximize their customer acquisition and retention initiatives. |
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SRC, LLC. |
Extending the reach of Micromarketing with the speed and power of the Internet, SRC enables businesses to instantly generate demographic reports, fully interactive maps and Integrated Micromarketing Solutions to put the power of consumer and business information in the hands of executives. SRC facilitates strategic market planning. |
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Tactician Corporation |
Tactician's MapScape.com line of Internet, and Tactician line of desktop Geo-Marketing products feature geographically-based sales, marketing, and advertising functions including: site/trade area analysis and reporting; direct marketing/media planning, strategy development, and execution; store and territory optimization modeling. |
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NPA Data Services, Inc. |
Printed data reports, disks, and/or CDs with historical and projected data for counties, MSAs, and states. Complete for the U.S. or selected to order. Comprehensive databases updated twice a year. |
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Strategic Projections, Inc. |
Strategic Projections Inc. is a Canadian-based economic and demographic consulting firm. Their estimates and projections system include demographic and economic variables to the year 2021 for each of Canada, its twelve provinces and territories and its 34 metropolitan areas (those with populations of 100,000 or more). SPI also develops detailed customized projections. |
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Woods & Poole Economics, Inc. |
Woods & Poole Economics, Inc. specializes in detailed long-range projections for counties and metro areas. The Woods & Poole database contains more than 550 economic and demographic variables for every state, region, county, Metropolitan Statistical Area (MSA/PMSA/CMSA) and Designated Market Area (DMA) in the U.S. for every year from 1970 to 2025. This comprehensive database includes detailed population by age, sex, and race; employment and earnings by industry; personal income and income per capita; retail sales by kind of business; households by income bracket; and data on the number of households, their size, and their income. |
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| Company | Description |
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Applied Geographic Solutions |
AGS offers a complete range of high quality demographic and consumer data including: current year estimates and five and ten year projections for a wide range of demographic attributes, consumer expenditure estimates and projections, CrimeRisk crime vulnerability indexes, WeatherRisk and QuakeRisk, climate and air pollution, business establishments, MOSAIC segmentation and consumer behavior, Puerto Rica Data, Telecommunications Data, Carrier Route Data. Databases are generally available at the block group level and higher. |
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Business Information Technologies, Inc. |
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CACI Marketing Systems |
The CACI Marketing Systems group is strategically positioned to assist clients with accurate and current data, demographics and segmentation systems. They offer complete client services from data acquisition to marketing applications solutions. |
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CensusData.com |
Detailed, presentation quality maps apply client data, locations and geography to site, market and territory evaluation. |
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Business Information Technologies, Inc. |
Claritas is the #1 local-area demographics provider in the U.S. Their products include UPDATE as well as the most complete Census data available. All geographic levels and delivery options are available, including online service and Internet delivery via Claritas Connect. |
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Compusearch Micromarketing Data & System |
Compusearch is Canada's leading provider of fully integrated information solutions that incorporate geodemographic data, purpose-built software and industry oriented applications expertise. Compusearch solutions support mission critical business decisions where location is a key variable, including target marketing, site evaluation and selection, territory definition, trade area analysis, media planning and distribution management. |
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Experian Marketing Solutions |
Experian helps its customers identify and reach targeted audiences, utilizing its comprehensive, proprietary INSOURCE database encompassing geographic, demographic, lifestyle and behavioral information on more than 95 percent of U.S. households. Other Experian services include consumer and business information, database marketing solutions, analytical and segmentation tools, list processing, mail production services, consulting and research. |
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Tetrad Computer Applications, Inc. |
PCensus makes it easy to: retrieve demographics for areas using circles, polygons and drive-times; find areas that match a Lifestyle describing the client's Target group. Choose data from Claritas-NDS or Applied Geographic solutions. PCensus uses MapInfo and ESRI's mapping technology. |
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USADATA.com |
Their website offers pay-as-you-go access to customized reports about consumer and business demographics including behavior, lifestyle, and brand preferences. Information is available on a national, county, metro, and ZIP code level from over 20 partners including Scarborough Research, Mediamark Research, NDS, and more. |
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Go to: Demographics
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Senior MART.com |
Experts in Senior Living Industry Research offering mapping/data tools online, custom GIS, and proprietary market segmentation database/software. |
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ACNielsen, The Americas |
ACNielsen, offering services in over 100 countries, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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Richard K. Miller & Associates, Inc. |
Annual Market Research Handbooks: Healthcare; Retail and Consumer E-Commerce; Hotel and Lodging; Casino and Gaming; Restaurant and Foodservice; Entertainment and Leisure; Travel and Tourism; Grocery and Drug Store; Sports Business. |
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Simmons |
Simmons, a syndicated multimedia research company, gives clients the ability to clearly identify and position their brand in the eyes of the today's consumer by providing the tools needed to develop strategic campaigns and marketing programs that will move the sales needle. Using a consumer-centric approach uniting point of sale with point of media, Simmons explores the depths of what really makes consumers tick, helping clients to make sense of today's complex marketplace. The National Consumer Survey-a syndicated marketing study of adults, 18+ as well as studies covering kids, teens and Hispanics, online users and computer professionals; custom and omnibus primary data collection; transactional data that matches consumer spending with media, lifestyle and brand preferences; international databases on foreign consumers; systems for detailed analysis including mapping and clustering. |
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Database Management Database Marketing Databases Enhancements Fulfillment Services Full Service List Management Lists |
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Marketing/Media Dynamics, Inc. |
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MBS/Multimode Inc. |
MBS/Multimode, Inc. provides knowledge-based, database systems and tools to the direct marketing industry. They develop integrated marketing models which enable clients to easily implement database marketing strategies. Their areas of specialization include: Database Creation & Maintenance, Predictor Models, Customer Profiles, Trade Area Analysis, ZIP Models, Segmentation Analysis, Lifetime Value Models, Site Selection, Survey Design and Analysis, Geocoding and Geodemographic Mapping. |
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Go to: Direct Marketing
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Cahners Business Lists |
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Cox Target Media |
Cox Target Media captures the client's best audience--high income households nationwide, local consumers, Internet users, and small busineses...providing full service direct marketing solutions with Val-Pak, Carol Wright, valpak.com, Cox Sampling, and new Internet ventures. |
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Fair, Isaac |
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Group 1 Software, Inc. |
Group 1 Software is the leading provider of software solutions for data quality, database marketing, electronic document composition systems, and direct marketing and mailing efficiency applications. |
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Harris InfoSource |
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Looking Glass |
Looking Glass, Inc. is a marketing strategies company that helps both online and off-line consumer marketers understand and communicate more effectively with customers and prospects. Its propreitary product, Cohorts, is highly effective because it's a household-level (nog geodemographic) market segmentation system, which helps clients target the right households, not just neighborhoods. That means clients can get to know their customer types as individuals, not just clusters of data, and reach out to them with personalized messages and programs. |
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Marketing/Media Dynamics, Inc. |
MMDI provides a range of analytic, media and database services designed to maximize the targeting and effectiveness of marketing programs. |
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MarketMiner Inc. |
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PerformanceData |
PerformanceData is a full-service provider of individual, household, neighborhood and market area level data for database marketing applications. The file contains more than 160 million adults who are age 18 plus and is the most comprehensive database available for adult American consumers. More than 350 demographic and behavioral attributes are available for direct marketing, response modeling, list segmentation, database enhancement, customer profiling and analytical-base marketing decisions. |
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TargitMail.com |
TargitMail.com, a division of GTMI, LLC, is the premier permission based direct e-mail marketing system. Using TargitMail.com, advertisers query their detailed database of over 12 million recipients, delivering highly targeted campaigns. Service provider partners earn significant revneues. All recipients are 100% verified opt-in, having agreed to receive promotional messages. |
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Go to: Direct Marketing
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TradeDimensions |
TDLinx is the universal language of stores and accounts. TDLinx delivers the Trade Dimensions Retail Database with a code for every retail location--every supermarket, mass merchandiser, drug store and convenience store. And for every account, buying office, grocery supplier, grocery distribution and holding company. With TDILinx, a client can seamlessly communicate and execute programs with leading outside service providers who are members of the TDLinx Network. And they can elegantly and efficiently aggregate and integrate disparate sources of data with their systematic and repeatable processes. Finally, marketing activity can be converted into data. |
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Go to: Direct Marketing
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Marketing/Media Dynamics, Inc. |
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The Credit Index |
The Credit Index maintains the industry's largest database of known direct response credit risks--a unique proprietary database of consumer names that habitually fail to make good on credit offers. They provide direct marketers with the tools to manage risk effectively, allowing them to develop BillMe offers and other offers of credit that boost response and deliver more profit. |
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Go to: Direct Marketing
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High Cotton Direct Marketing |
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MDF Systems, Inc. |
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Go to: Direct Marketing
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| Company | Description |
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Epsilon |
Epsilon is a leader in online and offline marketing solutions. Epsilon combines its expertise in consulting and technology to provide information-driven solutions. Epsilon's solutions include marketing strategy, fundraising and membership services, creative concept development and direct marketing, web-based marketing, database development and management and analytic modeling. |
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Experian Marketing Solutions |
Experian helps its customers identify and reach targeted audiences, utilizing its comprehensive, proprietary INSOURCE database encompassing geographic, demographic, lifestyle and behavioral information on more than 95 percent of U.S. households. Other Experian services include consumer and business information, database marketing solutions, analytical and segmentation tools, list processing, mail production services, consulting and research. |
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GRI Direct |
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Harte-Hanks Direct Marketing |
Harte-Hanks is a leading worldwide marketing company comprised of direct and interactive marketing services. The company uses technology and market knowledge to help its clients identify prospects and customers, market to those individuals or businesses, track how well the programs are doing, and refine them. Key business groups include CRM/Response Management (i.e. Lead Management, Telemarketing, Fulfillment, Technical Support), CRM/Database (i.e. Design, Devleopment, Construction, Modeling, Data Processing, Systems Integration), CRM/Marketing Services (i.e. Creative, Media Planning, Printing, Mailing, Transportation) CRM/Interactive Services (i.e. eCommerce, Inbound/Outbound eMail Management, Web Site Design/Implementation/Management, eCustomer Care). Key industries served include: Retail, Pharmaceutical, Healthcare, Financial, Insurance, Banking, High-Tech, Telecom, and Automotive. |
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Moore Response Marketing Services |
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Val-Pak |
The Val-Pak co-op direct mail program delivers discount coupons and offers in the familiar Val-Pak blue envelope to over 53 million homes in the US, Canada and Argentina. |
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Go to: Direct Marketing
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| Company | Description |
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AllMedia, Inc. |
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Cahners Business Lists |
Provide b-to-b direct marketing list rental, database profiling, data appending and e-mail marketing services. In-house resources include over 180 specialized magazines, tradeshows, and directories reaching over 9 million decision-makers covering 25 industries. One million e-mail addresses with demographics available. |
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Chain Store Guide |
Retail and wholesale industry specialists in US and Canada. Formats available: customized diskettes, mailing labels, CD-ROM, directories and specialized market studies. |
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Worldata |
Worldata/Web Connect is a 25-year Direct/Interactive marketing services organization that continues to bridge the gap between direct marketing and state-of-the-art technology. Services include List Management/Brokerage, Database Services, Permission Based Opt-In Email, Web Marketing, Web Tracking Systems and Email Transmission. WebConnect is the first advertising placement service on the Internet. |
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Go to: Direct Marketing
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AllMedia, Inc. |
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Clifford/Elliot Ltd. |
They offer the business lists in Canada. All data is 100% name and title. Selected include job title, SIC, company size, province, postal code, nth name, telephone numbers. |
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Marketing/Media Dynamics, Inc. |
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Mokrynski & Associates, Inc. |
Molkrynski & Associates Inc. provide domestic and international list and e-Commerce Brokerage, Management, Alternate Response Media, Publishing and Marketing Services. |
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USADATA.com |
Their website offers pay-as-you-go access to customized reports about consumer and business demographics including behavior, lifestyle, and brand preferences. Information is available on a national, county, metro, and ZIP code level from over 20 partners including Scarborough Research, Mediamark Research, NDS, and more. |
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Go to: Direct Marketing
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Asian Demographics Hispanic Market Research |
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Hispanic & Asian Marketing Communication Research Inc. |
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Go to: Ethnic Marketing
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| Company | Description |
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ACNielsen, The Americas |
ACNielsen, offering services in over 100 countries and with 1999 revenues of $1.5 billion, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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Geoscape International Inc. |
Market intelligence software, data and consulting services for muti-cultural and multi-national marketing, media and distribution. |
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USADATA.com |
Their website offers pay-as-you-go access to customized reports about consumer and business demographics including behavior, lifestyle, and brand preferences. Information is available on a national, county, metro, and ZIP code level from over 20 partners including Scarborough Research, Mediamark Research, NDS, and more. |
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Go to: Ethnic Marketing
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| Company | Description |
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Access Worldwide, Cultural Access Group |
Cultural Access Group is a multicultural, full service marketing research and consulting firm. They provide timely intelligence about Hispanic, Aftican-American and Asian consumer's perceptions, attitudes, lifestyles and behavior to companies and advertising agencies. They offer an array of qualitative and quantitative research services that are suited to multicultural markets. |
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ACNielsen, The Americas |
ACNielsen, offering services in over 100 countries, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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Hispanic & Asian Marketing Communication Research Inc. |
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Roslow Research Group |
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Strategy Research Corporation |
Specialize in Hispanic research throughout the U.S., Mexico and Latin America. A complete bilingual staff. Custom marketing research studies, syndicated market profiles, and Focus Groups. |
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Go to: Ethnic Marketing
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| Company | Description |
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ACNielsen, The Americas |
ACNielsen, offering services in over 100 countries, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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MarketResearch.com |
MarketResearch.com is the B-to-B marketplace for expert industry intelligence. They provide top executives and research professionals with value-added information to keep ahead of the rapidly evolving global market. With over 250 content providers and over 5,500 current publications, MarketResearch.com is the broadest distributor of syndicated market research reports on thousands of domestic and international industry categories. Powered by an XML processor, the MarketResearch.com search engine gurantees a rich and responsive search and retrieval experience for the user. Save time, stay current, and make better decisions with MarketResearch.com. |
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Go to: Ethnic Marketing
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Demographics Direct Marketing Market Research |
| Company | Description |
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MapData Sciences, Pty Ltd. |
MapData Sciences is a specialist digital mapping company that builds and supplies Demographic Data for many Asia Pacific nations. They supply Digital Mapping products, such as Administration Boundaries and operate a comprehensive online MapServer for online mapping applications. |
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Statistics Canada |
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Go to: International
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| Company | Description |
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Engage Media |
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Please:
Go to: International
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| Company | Description |
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Just The Facts, Inc. |
JTF Research is a unique hybrid research and consulting firm. They offer a custom blend of consulting, business/competitive intelligence and marketing research services. They offer extensive secondary/on-line database searching, in-depth phone interviewing, focus groups, customer surveys and customer satisfaction. Additionally, they conduct acquisitions analysis, marketing due-diligence and marketing studies. |
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Maritz Research |
Maritz offers custom marketing research studies globally from concept development, study design, and data collection through the analysis and reporting of results. Maritz is the 13th largest research organization in the world. In addition to office locations in the U.S., Canada, and Mexico, Maritz conducts studies for major corporations in Latin America, Europe, the Middle East, Africa, Asia/Pacific, Australia, and New Zealand and has worked in more than 80 countries. Thompson Lightstone in Canada and Maritz/TRBI in the UK are fully owned by Maritz. Maritz/TRBI has extensive international research expertise and is Europe's premier customer satisfaction and employee satisfaction research supplier. Martiz/TRBI specializes in new product development and brand strategy development, as well as design research and advertising. |
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Opti-Market Consulting |
Opti-Market Consulting specializes in statistical modeling and marketing research. Expertise includes: Consumer Choice Models, Database Marketing, Market Segmentation, Internet data modeling, and Research Design, Qualitative and survey research services are also provided via the best field services in each region. |
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Roper Starch Worldwide, Inc. |
Roper Starch Worldwide is a global marketing research and consulting firm. They provide leading companies, brands and institutions with marketing intelligence services that deliver competitive advantage across the entire management horizon. Full service research and coordination conducting market opinion research in more than 80 countries via their network of partners and regional offices. Their expertise lies in the management and coordination of complex, multi country studies as well as in market entry strategy, investment risk analysis in emerging marketing like China, Russia, India, Brazil, etc. Clients can also avail themselves of the Roper Reports Worldwide consumer database service, either through individual data products and services, or in packages of full-service consulting tailored to global marketers. The current wave of this 30 country, 30,000 responded database features proprietary segmentations of consumers 13-65, on the basis of brand and personal values, lifestage, and nationality (the 3 key drivers of global consumers). Extensive information of technology, media, personal appearance, shopping styles, and many more areas are represented, along with an analysis of Global Power Brands. |
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SPSS MR |
SPSS MR is the worldwide leader in software and services for market research, offering a "toolbox" of integrated software solutions for all of their clients CATI, CAPI (laptop and CE), Web and paper survey needs. Their solutions are genuinely end-to-end, streamlining the entire research process from survey design and data collection to advanced analysis and publishing of results. SPSS MR also offers an array of services including Web survey administration and hosting, advanced database design and data mining consultation. SPSS MR is committed to working in partnership with customers by offering 24-hour help desk support, customized training and an international network of offices. |
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Strategy Research Corporation |
Full-service marketing research company with over 28 years experience, providing multi-market and multi-country survey research and focus groups throughout the U.S., Latin America and the Caribbean. All work is centrally controlled from the Miami headquarters with support from regional offices in Argentina, Brazil, Mexico. They have an experienced staff of bilingual research professionals representing various Hispanic cultures and their own trained staff of local nationals in Latin America and the Caribbean. |
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Business-to-Business Consulting & Research Services E-Mail Marketing Marketing Marketing Research Marketing Services |
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American Business Press |
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Worldata |
Worldata/WebConnect is a 25-year Direct/Interactive marketing services organization that bridges the gap between direct marketing and state-of-the-art technology. Services include List Management/Brokerage, Database Services, Permission Based Opt-in Email, Web Marketing, Web Tracking Systems and Email Transmission. Webconnect is the first advertising placement service on the Internet. Through an Open Network Approach, they give clients the flexibility and opportunity to reach the entire interactive marketing community. |
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Zapdata.com |
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Digital Idea |
Digital is a strategic Internet consulting and research services firm that guides decisions about building or optimizing an interactive product, presence or strategy. They have a finger on the pulse of what e-consumers and business people think, feel and do within the digital environment. Through continuous qualitative and quantitative research with e-consumers, Digital Idea sees and anticipates trends, enabling clients to act upon them with greater speed and confidence. Digital Idea gurantees measurable e-business results by providing an integration of end user insights and business expertise. |
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Just The Facts, Inc. |
Direct Email Marketing service uses permission based email marketing concept to target specific demographics and geographies. This method of marketing is also referred to as 100% opt-in email. E-target.com has the ability to target millions of emailbox owners. |
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Advanced Software Applications |
ASA is a leader in enterprise-wide data mining and decision support. Software solutions for real time scoring, clustering and profiling at any point of contact including the Internet, call center, and brick-and-mortar. The Decision WORKS Suite includes ModelIMAX Plus, the industry standard for automated predictions, classifications and valuations; and Decision POC for remote deployment of models, profiles and dialog support. DecisionWORKS is perfect for optimizing cross-sell, customer acquisition, and retention efforts,... |
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DataQuick |
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Engage Media |
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FreeShop.com |
FreeShop.com is a leading online direct marketing network, specializing in customer acquisition for marketers. Consumers seeking to explore, learn about or try new products can choose a variety of free, trial and promotional offers from hundreds of well-known companies. The FreeShop Network includes FreeShop.com, featuring free and trial offers; Desteo, offering over 15,000 free travel brochures, maps and guides; CatalogSite, offering hundreds of free catalogs; Free Magazine Shop, offering incentives to try and buy nearly 1,000 magazine subscription titles; and FreeShop Coupons & Deals, featuring thousands of national and local coupons. FreeShop.com is a headquartered in Seattle, Washington, and publicly traded on Nasdaq:FSHP. |
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MarketTools, Inc. |
MarketTools, headquartered in Sausalito, California, is the premier developer of Web-hosted market research and feedback solutions. The company's Web-based market research and feedback products help businesses of all sizes gather the critical information they need to make the best business decisions. Its comprehensive research applicatios are designed for professional researchers who need robust capabilities and flexibility; and its online feedback tool, Zoomerang, is ideal for both corporate departments and small businesses. MarketTools is driving the evolution from traditional telephone and mail-based research methodology to an online model. Online researchers get complete survey customization and control, real-time reporting and sophisticated analysis capabilities for a fraction of what traditional research costs. |
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SAS Institute |
SAS e-intelligence enables organizations to understand online customer and supplier behavior and to personalize marketing responses. It integrates intelligence to information from all customer or supplier contact channels. |
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Tactician Corporation |
Tactician;s MapScape.com line of Internet, and Tactician line of desktop Geo-Marketing products features geographically-based sales, marketing, and advertising functions including: site/trade area analysis and reporting; direct marketing/media planning, strategy development, and execution; store and territory optimization mdoeling. |
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Burke Interactive |
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24/7 Media |
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efocus.com |
They set up and conduct online focus groups in their own virtual facilities. |
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Greenfield Online, Inc. |
Greenfield Online, Inc. is a pioneer and leading provider of marketing research on the Internet. They produce faster research than available using offline methods through a combination of their 100% Internet-enabled proprietary technology, quality online respondent panels and experienced research professionals. Their products and services include: CUSTOM RESEARCH SERVICES -- Full service quantitative and qualitative research tailored to client's specific research needs, including Branded Custom Research Services, FocusChat Online Focus Groups, MindSorm Online Brainstorming, Private Label Custom Research Services, FieldSource-custom services for marketing researchers who have no or limited Internet research capabilities. SYNDICATED RESEARCH SEVICES -- Research and data compiled and packaged for off-the-shelf or subscription sales to multiple clients: Digital Consumer Studies-Market intelligence on selected research topics, NetReach Vertical Market Studies--Studies conducted among their NetReach vertical panels representing hard-to-research groups, Digital Consumer Store--Allows immediate online purchase of their Digital Consumer branded studies. SELF-DIRECTED RESEARCH SERVICES: QuickTake.comSM -- A self-directed Internet based survey tool that rapidly captures feedback from a general or targeted online audience. |
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Looking Glass |
Looking Glass, Inc. is a marketing strategies company that helps both online and off-line consumer marketers understand and communicate more effectively with customers and prospects. Its proprietary product, Cohorts, is highly effective because it's a household-level (not geodemographic) market segmentation system, so it helps clients target the right households, not just neighborhoods. That means the client can get to know their customer types as indiviiduals, not just clusters of data, and reach out to them with personalized messages and programs. |
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SRC, LLC. |
Extending The Reach of Micromarketing with the speed and power of the Internet, SRC enables businesses to instantly generate demographic reports, fully interactive maps and integrated Micromarketing Solutions to put the power of consumer and business information in the hands of their cients. |
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TargitMail.com |
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USADATA.com |
USADATA.com provides a suite of on-line applications delivering marketing research and sales prospecting information, to help clients understand their customers better and find ways to reach new ones. Information is supplied from over 20 data and technology partners and is delivered on a pay-as-you-go basis through their public website (www.usadata.com) or through internet portals customized for corporations of vertical industries. |
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Custom Services Databases GIS |
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Business Information Technologies, Inc. |
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CustomMapping.com |
Detailed, presentation quality maps apply client's data, locations and geography to site, market and territory evaluation. They offer 20 years of experience in creating custom maps for business applications. |
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Geographic Data Technology, Inc. |
Digital is a strategic Internet consulting and research services firm that guides decisions about building or optimizing an interactive product, presence or strategy. They have a finger on the pulse of what e-consumers and business people think, feel and do within the digital environment. Through continuous qualitative and quantitative research with e-consumers, Digital Idea is in a position to see and anticipate trends, enabling their clients to act upon them with greater speed and confidence. Digital Idea gurantees measurable e-business results by providing an integration of end user insights and business expertise. |
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Caliper Corporation |
Maptitude Geographic Information System (GIS) for Windows is a powerful combination of software and geographic data that provides everything clients need to realize the benefits of mapping and geographic analysis in a single, cost-effective package. Also available are Maptitude for Redistricting, for political and other district creation and maintenance, and Maptitude for the Web, the easiest way to publish interactive maps and do geographic analysis on the Web. |
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ESRI, Inc. |
ESRI's award-winning ArcView Business Analyst software combines mapping technology with data in one application for making better decisions. |
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Etak, Inc. |
Etak offers real-time geocoding via the Internet or service bureau geocoding for high-volume requirements. For highly accurate placement of client's geocoded addresses, use EtakMap Premium databases. These high-quality digital road network databases are compatible with software from ESRI and MapInfo. Etak is a unit of the Sony Group. |
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MapInfo Corporation |
MapInfo helps companies find, serve and grow customer relationships. Using location as a springboard they help clients identify where their customers are and where to find new ones. Their unique brand of location-based business intelligence for CRM weaves together: mapping, driving directions, geocoding and streets, and data and data anlysis. Combining these elements into a seamless, integrated solution that can be deployed on individual desktops, across intranets or on a client's web site creates a powerful advantage to business looking to maximize their customer acquisition and retention initiatives. |
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Marketing/Media Dynamics, Inc. |
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Tactician Corporation |
Tactician's MapScape.com line on the Internet, and Tactician line of desktop Geo-Marketing products feature geographically-based sales, marketing, and advertising functions including: site/trade area analysis and reporting; direct marketing/media planning, strategy development, and execution; store and territory optimization modeling. |
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American Business Press |
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Just The Facts, Inc. |
JTF Research is highly skilled in conducting qualitative advertising assignments: New concepts, idea generation, new or existing advertising executions. Consumer, Services and Business-to-Business. See full description under Business Services: Consulting Services. |
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MarketTools, Inc. |
MarketTools, headquartered in Sausalito, California, is the premier developer of Web-hosted market research and feedback solutions. The company's Web-based market research and feedback products help businesses of all sizes gather the critical information they need to make the best business decisions. Its comprehensive research applicatios are designed for professional researchers who need robust capabilities and flexibility; and its online feedback tool, Zoomerang, is ideal for both corporate departments and small businesses. MarketTools is driving the evolution from traditional telephone and mail-based research methodology to an online model. Online researchers get complete survey customization and control, real-time reporting and sophisticated analysis capabilities for a fraction of what traditional research costs. |
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Perception Research Services |
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Roper Starch Worldwide Inc. |
Roper Starch Worldwide is a global marketing research and consulting firm. They provide leading companies, brands and institutions with marketing intelligence services that deliver competitive advantage across the entire management horizon. Starch Advertising and Editorial Research - Advertising and editorial readership reports for consumer and business-to-to-publication. Annually measures over 25,000 ads in over 500 magazines issues. Customized Readership studies, with add-on questions and verbatim reports, normative database. ADI+IMPACT Communication Evaluation and Pre-Testing System. Global evaluation system, qualitative and quantitative. |
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The Arbitron Company |
The Arbitron Company is a media research firm providing information services that help advertisers, agencies and the media measure and refine their local marketing strategies. Arbitron measures local radio audiences in 278 markets and offers access to data through printed reports, computer tape, software applications and the internet. Arbitron delivers measures of consumer behavior for retail shopping and media usage in 262 local markets through its three qualitative measurement services; Scarborough Research, RetailDirect and Retail Direct: the Qualitative Diary Service. Through Scarborough Research, a joint venture between the Arbitron Company and VNU Marketing Information Services. Arbitron provides syndicated measurement of local market media, consumer and retail behavior in 67 top markets to more than 2,000 newspapers, radio stations, television stations, cable systems, agencies and advertisers. Scarborough local market data provide information on consumer demographics and media usage, with local information on more than 500 products, services and retail shopping categories. RetailDirect is Arbitron's local market, integrated audience measurement service for television stations, raadio stations and cable systems in 40 markets. The RetailDirect service profiles how television and cable viewers and radio listeners read local newspapers, shop at local retailers and patronize restaurants, banks and other local market establishments. In 155 medium and small markets, Arbitron offers RetailDirect: the Qualitative Diary Service which adds 21 questions to the standard Arbitron radio diary to collect consumer behavior in a number of key local market, retail categories: automotive sales, grocery, fast food, furniture and bedding stores, beer, soft drinks, etc. Arbitron offers a host of software services simplify data analysis and buy/sell process through it's TAPSCAN WORLDWIDE suite of applications. TAPSCAN WORLDWIDE applications help with market definition, trending, prospecting and consumer comparison. These applications allow clients to analyze radio, TV, cable, print and out-door media. Applications currently available include TAPSCAN, TVScan, QUALITAP, and MEDIAMASTER Arbitron Cable offers survey research, consulting and methodological services to the cable, telecommunications, direct broadcast satellite, on-line and new media industries. Custom Coverage, MediaMaster, PrintSCAN, QUALITAP and RetailDirect are marks of The Arbitron Company. TapscanV and TvSCAN are registered marks of Tapscan, Inc. Tapscan Worldwide is a registered mark of Tapscan Worldwide and is used under licensed. |
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The PreTesting Company |
Exclusive patented technologies allow the testing of even rough ads, commercials, direct mail, F.S.I.'s and packaging in "real world" simulators for zapping, recall, eye movement tracking, persuasion, competitive imagery and predictive diagnostics in over 120 USA/International sites. |
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USADATA.com |
USADATA.com provides a suite of on-line applications delivering marketing research and sales prospecting information, to help clients understand their customers better and find ways to reach new ones. Information is supplied from over 20 data and technology partners and is delivered on a pay-as-you-go basis through their public website (www.usadata.com) or through internet portals customized for corporations of vertical industries. |
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ACNielsen, The Americas |
ACNielsen, offering services in over 100 countries, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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MBS/Multimode Inc. |
MBS/Multimode, Inc. provides knowledge-based, database systems and tools to the direct marketing industry. They develop integrated marketing models which enable clients to easily implement database marketing strategies. Their areas of specialization include: Database Creation & Maintenance, Predictor Models, Customer Profiles, Trade Area Analysis, ZIP Models, Segmentation Analysis, Lifetime Value Models, Site Selection, Survey Design and Analysis, Geocoding and Geodemographic Mapping. |
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Tedesco Analytics, Inc. |
Complexity science for understanding customers comprehensive marketing models. |
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Marketing Research Association |
MRA is dedicated to promoting excellence in the marketing and opinion research industry by providing members with a variety of opportunities for advancing and expanding their marketing research, technology and related business skills. To protect the marketing research environment, MRA acts as an advocate with appropriate government entities, other associations, and the public. Since 1954, MRA has grown to encompass companies and professionals in all segments of marketing and opinion research, including data collectors, full-service research companies, and users of research. |
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AC Nielsen, The Americas |
ACNielsen, offering services in over 100 countries, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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American Business Press |
Established in 1907, American Business Press is the industry association for global information providers. ABP's 187 members publish over 1,200 publications serving 181 industries and reaching 39 million decision-makers. ABP has compiled numerous publications providing solutions for advertising, marketing, managing, research and education. ABP's Media Source Book is used by publishers, educators and marketers. It provides comprehensive data on industry-by-industry webtrends, Web trends, Trade Shows, Custom Publishing, Research Production, Circulation,... |
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Development II, Inc. |
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Direct Response Corporation |
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Partners in Marketing, Inc. |
InfoTech Marketing is a leading Denver marketing consulting and research company. They provide a complete array of marketing services, including marketing research, strategy development, new product development, pricing establishment, promotions, public relations, communications, decision support systems, and data warehousing. |
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Just The Facts, Inc. |
JTF Research is a unique hybrid research and consulting firm. They offer a custom blend of consulting, business/competitive intelligence and marketing research services. They offer extensive secondary/on-line database searching, in-depth phone interviewing, focus groups, customer surveys and customer satisfaction. Additionally, they conduct acquisitions analysis, marketing due-diligence and marketing studies. |
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Maritz Research |
A full-service firm offering business to business research from concept development, study design and data collection through the analysis and reporting of results. Research services in key areas: qualitative, tactical (tracking, A&U, etc.) and strategic (product positioning, market segmentation, etc.) with specialties in customer satisfaction and value measurement. Covers major markets in North America, Central/South America, Europe, Africa, the Middle East, and Asia Pacific. Member CASRO. |
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Roper Starch Worldwide Inc. |
Roper Starch Worldwide is a global marketing research and consulting firm. They provide leading companies, brands and institutions with marketing intelligence services that deliver competitive advantage across the entire management horizon. |
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USADATA.com |
USADATA.com provides a suite of on-line applications delivering marketing research and sales prospecting information, to help clients understand their customers better and find ways to reach new ones. Information is supplied from over 20 data and technology partners and is delivered on a pay-as-you-go basis through their public website (www.usadata.com) or through internet portals customized for corporations of vertical industries. |
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Cambridge Associates, LTD. |
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| Company | Description |
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ACNielsen, The Americas |
ACNielsen, offering services in over 100 countries and with 1999 revenues of $1.5 billion, is the global leader in delivering market research, information and analysis to the consumer products and services industries. As a strategic partner with the world's top consumer packaged goods companies, ACNielsen has been the primary supplier of information-based systems and analysis for more than 75 years. ACNielsen supplies a wide range of databases, decision support software, and advanced analytic models to consumer goods manufacturers, retailers and brokers. ACNielsen's scanning-based databases provide detailed product sales and pricing patterns, from the national level all the way down to the individual households. ACNielsen's business applications and analytic tools such as ACNielsen SCANTRACK Tracking Services, HomeScan Consumer Panels, WORKSTATION and SPACEMAN help clients develop more effetive sales, marketing, promotion, category management and advertising programs. ACNielsen's sales and service teams provide consulting and training support to customers. |
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Directions in Research |
Since 1985 -- Qualitative and Quantitative research. |
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Just The Facts, Inc. |
JTF Research is a unique hybrid research and consulting firm. They offer a custom blend of consulting, business/competitive intelligence and marketing research services. They offer extensive secondary/on-line database searching, in-depth phone interviewing, focus groups, customer surveys and customer satisfaction. Additionally, they conduct acquisitions analysis, marketing due-diligence and marketing studies. |
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Yankelovich |
Yankelovich is the authority of consumer motivations, lifestyle trends and shopping behaviors in both the online and offline marketplaces. They provide Yankelovich MONITOR research on consumer trends, digital media research, custom research studies, online surveys, public opinion polling, and Internet consulting. In addition, they offer decisionDOMAIN, the first application service provider (ASP) geared toward the needs of marketers. |
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Anderson, Niebuhr & Associates, Inc. |
Custom-designed research firm. Questionnaire & study design; sampling; phone, mail, & focus group data collections; analysis; & easy-to-understand reports. Specialties: healthcare, external & internal customer satisfaction, industrial business-to-business research; consultation; training seminars. |
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Audits & Surveys Worldwide |
Audits & Surveys Worldwide's international research combines central project design and management with on-site regional supervision and the best researchers in every country. They provide extensive training to assure complete understanding of the project. They assure quality control by validating the responses. |
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Booth Research Services, Inc. |
A marketing consultancy firm specializes in custom research since 1984. Booth Research offers full-service marketing research solutions specifically tailored to client's internal objectives. Proficiency in customer satisfaction, market segmentation, new product concept, discrete choice modeling, conjoint analysis and tracking, and qualitative interviewing. Booth Research offers extensive in-house capabilities with 75 CATI positions, custom-designed sample management sytem and proprietary data processing. |
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Business Intelligence Associates |
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Cheskin Research |
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Chain Store Guide |
RETAIL, FOODSERVICE and WHOLESALE industry specialists in U.S. and Canada. Formats available: Consumer and B-to-B research studies, historical analysis, company/brand awareness and specialized market studies. |
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Greenfield Online, Inc. |
Greenfield Online, Inc. is a pioneer and provider of marketing research on the Internet. They produce faster research than available using offline methods through a combination of 100% Internet-enabled proprietary technology, high-quality online respondent panels and experienced research professionals. Their products and services include: CUSTOM RESEARCH SERVICES Full service quantitative and qualitative research tailored to our client's specific research needs including Branded Custom Research Services, FocusChat online focus groups, MindStorm online brainstorming, Private Label Custom Research Services, FieldSource custom service for marketing researchers who have no or limited Internet research capabilities. SYNDICATED RESEARCH SERVICES Research and data compiled and packaged for off-the-shelf or subscription sales to multiple clients. Digital Consumer Studies - Market Intelligence on selected research topics. NetReach Vertical Market Studies - Studies conducted among their NetReach vertical panels representing hard-to-research groups. DigitalConsumerStore - Allows immediate online purchase of our Digital Consumer branded studies. SELF-DIRECTED RESEARCH SERVICES QuickTake.comSM - A self-directed Intenret based survey tool that rapidly captures feedback from a general or targeted online audience. |
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ICR/International Communications Research. |
ICR is a full service market research firm specializing in customized problem definition, study design, data collection/reduction, and multivariate support. ICR conducts a wide array of custom studies including customer satisfaction/loyalty research, product development, market evaluation, and image and advertising effectiveness among others for consumer, business-to-business and industrial focused companies and organizations. ICR's industry-specific experience includes technology, finance, entertainment, retail, non-profit, healthcare, business services, utilities, media and public opinion among others. ICR also offers EXCEL and TeenEXCEL, quality oriented national telephone omnibus services. |
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King, Brown & Partners |
KB&P is a full-service marketing research firm that has more than 40 employees and annual sales of $8,000,000. They offer clients a strategic focus and full range of traditional and Web-based research methodologies. KB&P's research work is conducted throughout the U.S. and worldwide. Their staff includes over 20 highly trained moderators who conduct focus groups and one-to-one interviews. They also have a large staff of quantitative and Web-based research professionals. |
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M/A/R/C Research |
M/A/R/C Research provides a full range of custom research solutions with a specialization in brand value assessment. Core competencies include evaluating strengths and weaknesses of brand relative to competition, assessing Customer-Brand ValueSM, evaluating and forecasting volumetric opportunities, and tracking/monitoring customer satisfaction and brand performance. M/A/R/C Research is an industry leader recognized for its pioneering work in market modeling through the leverage of the well-known Assessor valuemetric forecasting and optimization model. |
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Maritz Research |
Maritz offers custom marketing research from concept development, study design and data collection through the analysis and reporting of results. Research services in key areas: qualitative, tactical (tracking, A&U, etc.) and strategic (product positioning, market segmentation, etc.) with specialties in customer satisfaction and value measurement. Covers major markets in North America, Central/South America, Europe, Africa, the Middle East, and Asia Pacific. Maritz/TRBI in the UK specialized in new product development and brand strategy development, as well as design research and advertising. |
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MEDIAMARK RESEARCH, INC. |
The leading source of syndicated consumer research, the Survey of American Consumers provides demographic, media behavior, product/service usage and lifestyle information from a single sample. MRI uses random area probability sampling and personal interviewing of 25,000+ adults to produce the most consistent, reliable and useful single source database in the U.S. |
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Roper Starch Worldwide Inc. |
Roper Starch Worldwide is a global marketing research and consulting firm. They provide leading companies, brands and institutions with marketing intelligence services that deliver competitive advantage across the entire management horizon. |
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SIL Group |
SIL Group is an international marketing and research firm based in the Miami area. Founded in 1983, they offer custom qualitative and quantitative marketing research; competitive intelligence, and, direct marketing services for clients worldwide. Multilingual domestic and international data collection and tabulation is via their in-house CATI center. Direct marketing and sales enhancement programs include SalesBooster, their proprietary 'relationship marketing' program. SIL Group staff maintain professional membership in leading international marketing and research associations. |
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Simmons |
Simmons, a syndicated multimedia research company, gives clients the ability to clearly identify and position their brand in the eyes of the today's consumer by providing the tools needed to develop strategic campaigns and marketing programs that will move the sale needle. Using a consumer-centric approach uniting point of sale with point of media, Simmons explores the depths of what really makes consumers tick, helping clients to make sense of today's complex marketplace. The National Consumer Survey - a syndicated marketing study of adults, 18+ as well studies covering kids, teens and Hispanics, online users and computer professionals; Custom and omnibus primary data collection; Transactional data that matches consumer spending with media, lifestyle and brand preferences; International databases on foreign consumers; Systems for detailed analysis including mapping and clustering. |
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Survey Resource Group |
Cost-effective, qualitative and quantitative market research. All methods. All industries. They design, collect, analyze, and report the information clients need to make successful business decisions. |
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The PreTesting Company |
Exclusive patented technologies allow the testing of even rough ads, commercials, direct mail, F.S.I.'s, and packaging in "real world" simulators for zapping, recall, eye movement tracking, persuasion, competitive imagery and predictive diagnostics in over 120 USA/International sites. |
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Thompson Associates |
Thompson Associates is the nation's oldest and largest independent research firm providing location and consumer research products and services to the restaurant, retail and financial institution industries. Thompson Associates works with clients to develop key real estate, operational, and marketing strategies through cutting edge research techniques. |
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| Company | Description |
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Burke Marketing Research |
Burke, Inc., headquartered in Cincinnati, Ohio, offers services from five businesss units, and combines competencies across units to offer "Integrated Solutions" across contemporary management models. The Burke Integrated Solution facilitates client business performance goals by assembling critical consulting and research competencies to develop and link key financial and non-financial performance indicators. Burke offers business solutions through five areas of expertise. BURKE MARKETING RESEARCH provides custom marketing research, analysis and consulting for consumer and business-to-business companies to assess marketplace dynamics. BMR creates and applies sophisticated protocols addressing a broad range of marketing issues. BURKE ICE RESEARCH (Information, Communications, Entertainment Research) leverages extensive research knowledge and experience in this rapidly evolving industry group. BURKE QUALITATIVE SERVICES offers state-of-the-art qualitative techniques, including international on-line focus groups. BURKE CUSTOMER SATISFACTION ASSOCIATES offers specialized services in Customer Satisfaction Measurement and Business Management to a wide range of business categories. BURKE CSA's SECURE CUSTOMER INDEX (SCI) provides industry and "best in class" standards for assessing and improving customer-driven processes in order to improve customer retention and loyalty. THE TRAINING & DEVELOPMENT CENTER offers in-depth educational seminars on marketing research, data analysis, customer satisfaction measurement, employee surveys and qualitative research techniques. BURKE STRATEGIC CONSULTING GROUP helps clients optimize organizational performance. The group specializes in: designing strategic marketing plans to increase market effectiveness, streamlining internal processes to deliver optimal quality, customer service and profit, and increasing employee commitment. BSCG services include employee surveys, employee selection systems, advanced value management, strategic market planning and change management. BURKE INTERACTIVE focuses on Internet research and consulting issues. Burke Interactive helps clients use the Internet and emerging media to connect with target markets, employees, and other stakeholders. Burke has developed tools and capabilities in the areas of web data collection, on-line reporting, and web site evaluation. Products include Burke's Digital Dashboard and Webnostics. |
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Just The Facts, Inc. |
JTF Research is a unique hybrid research and consulting firm. They offer a custom blend of consulting, business/competitive intelligence and marketing research services. They offer extensive secondary/on-line database searching, in-depth phone interviewing, focus groups, customer surveys and customer satisfaction. Additionally, they conduct acquisitions analysis, marketing due-diligence and marketing studies. |
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SDR, Consulting |
Innovative solutions to difficult research problems for over 20 years. Teaming with consulting partners, SDR provides up-front consulting on project design, sampling, and advanced analysis including segmentation, positioning, satisfaction, conjoint/choice modeling, brand equity/value modeling and PC market simulators. |
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| Company | Description |
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Audits & Surveys Worldwide |
One of the world's largest integrated market research firms, Audits & Sureys has worked with most of the Fortune 1000 corporations for over 40 years. The Customer Satisfaction Division brings together a complete package of theory, methodology, and technology to help clients meet the ever-changing needs of their current and potential customers. They provide clients a systematic approach to understand their customers - both internal and external - through Outgoing Customer Satisfaction Surveys, Incoming Customer Satisfaction Surveys using IVR Technology, Web Mystery Shopping, Employee Attitude Surveys, Complaint Management, Incentive and Training Programs, and a full complement of Qualitative services. We provide an advanced analytical approach for making marketing decisions concerning customer satisfaction and loyalty. |
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Burke Customer Satisfaction Associates |
Burke, Inc., headquartered in Cincinnati, Ohio, offers services from five businesss units, and combines competencies across units to offer "Integrated Solutions" across contemporary management models. The Burke Integrated Solution facilitates client business performance goals by assembling critical consulting and research competencies to develop and link key financial and non-financial performance indicators. Burke offers business solutions through five areas of expertise. BURKE MARKETING RESEARCH provides custom marketing research, analysis and consulting for consumer and business-to-business companies to assess marketplace dynamics. BMR creates and applies sophisticated protocols addressing a broad range of marketing issues. BURKE ICE RESEARCH (Information, Communications, Entertainment Research) leverages extensive research knowledge and experience in this rapidly evolving industry group. BURKE QUALITATIVE SERVICES offers state-of-the-art qualitative techniques, including international on-line focus groups. BURKE CUSTOMER SATISFACTION ASSOCIATES offers specialized services in Customer Satisfaction Measurement and Business Management to a wide range of business categories. BURKE CSA's SECURE CUSTOMER INDEX (SCI) provides industry and "best in class" standards for assessing and improving customer-driven processes in order to improve customer retention and loyalty. THE TRAINING & DEVELOPMENT CENTER offers in-depth educational seminars on marketing research, data analysis, customer satisfaction measurement, employee surveys and qualitative research techniques. BURKE STRATEGIC CONSULTING GROUP helps clients optimize organizational performance. The group specializes in: designing strategic marketing plans to increase market effectiveness, streamlining internal processes to deliver optimal quality, customer service and profit, and increasing employee commitment. BSCG services include employee surveys, employee selection systems, advanced value management, strategic market planning and change management. BURKE INTERACTIVE focuses on Internet research and consulting issues. Burke Interactive helps clients use the Internet and emerging media to connect with target markets, employees, and other stakeholders. Burke has developed tools and capabilities in the areas of web data collection, on-line reporting, and web site evaluation. Products include Burke's Digital Dashboard and Webnostics. |
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Development II, Inc. |
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Direct Response Corporation |
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Just The Facts, Inc. |
JTF Research is a unique hybrid research and consulting firm. They offer a custom blend of consulting, business/competitive intelligence and marketing research services. They offer extensive secondary/on-line database searching, in-depth phone interviewing, focus groups, customer surveys and customer satisfaction. Additionally, they conduct acquisitions analysis, marketing due-diligence and marketing studies. One unique approach to customer satisfaction (Pre-Emptive Satisfaction), encompasses a very different approach to measuring customer satisfaction and loyalty. They evaluate not only how their client is meeting customer needs, but more importantly, how well they're doing versus competitors. They have enabled clients to "preempt" the loss of key customers and their sales and profit streams. |
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Maritz Research |
As the largest custom research firm in the U.S., Maritz offers custom marketing research from concept development, study design and data collection through the analysis and reporting of results. Research services in key areas: qualitative, tactical (tracking, A&U, etc.) and strategic (product positioning, market segmentation, etc.) with specialties in customer satisfaction and value measurement. Covers major markets in North America, Central/South America, Europe, Africa, the Middle East, and Asia Pacific. Maritz has created a systematic service quality process designed to not only measure satisfaction and value, but also help address performance gaps through deployment of strategic and tactical interventions. |
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Marketing Metrics |
Marketing Metrics is an expert in customer satisfaction measurement, customer relationship management, as well as in quantifying the link between service improvements and the corresponding financial impact (proprietary Return on ServiceTM methodology). Their database skills give their programs individualized correspondence, customized questionnaires and longitudinal reports on demand, their open-end processing software interprets and reports verbatims. |
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MORPACE International Inc. |
Specialists in customer and employee satisfaction research, MORPACE International uses QFD, CS indexing, expectation/gap analysis, problem resolution, and retention methodologies to address the unique needs of its clients. Industries served include automotive, consumer, computer technology, financial services, health care, home improvement, insurance, pharmaceutical, public policy, public transportation, utilities and telecommunications industries. |
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Roper Starch Worldwide Inc. |
Custom-designed studies among consumers, executives, and employees. Specialties: brand strategy, corporate reputation, communications, financial service, health care, public affairs/public opinion, ad tracking, governmental research, litigation support, customer satisfaction, employee research, telecommunications, high tech. CATI, in-home interviewing, advanced statistical analysis. |
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Walker Information |
Walker Information is a privately owned company with offices throughout the United States, Canada, and Germany. Founded in 1939, Walker Information conducts stakeholder research and measurement in the important areas of customer satisfaction, employee commitment, corporate reputation, and business ethics. |
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Direct Response Corporation |
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M/S Database Marketing, Inc. |
M/S is a technologically driven marketing company delivering customer management, Internet services, and data based decision support systems to a blue-chip client base. |
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PerformanceData |
PerformanceData is a full-service provider of individual, household, neighborhood and market area level of database marketing applications. The file contains more than 160 million adults who are age 18 plus and is the most comprehensive database available for adult American consumers. More than 350 demographic and behavioral attributes are available for direct marketing, response modeling, list segmentation, database enhancement, customer profiling and analytical-based marketing decisions. |
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| Company | Description |
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Housecalls, Inc. |
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| Company | Description |
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QCS/Qualtiy Controlled Services |
QCS is a leading data collection firm for marketing research. Nationwide services include pre-recruits, focus groups, central location tests, web surveys, Interactive Voice Response (IVR), telephone interviewing, mystery shopping, taste tests, executive interviews, mail surveys, and in-home product placement studies. QCS also offers complete project management services. Each QCS office is managed locally using centralized quality control standards. |
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| Company | Description |
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efocus.com |
They set-up and conduct online focus groups in their own "virtual facilities." |
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Just The Facts, Inc. |
JTF Research is highly skilled in qualitative methodologies. We understand management's need for strategic and tactical feedback on concepts, ideas, names, packaging, advertising, products, competitors, attitudes/behaviors or other key business issues. Clients appreciate our dedication to well organized, focused and strategic insights provided by our experienced staff. Extensive background in consumer, service or business-to-business. |
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efocus.com |
QCS is one of the nation's largest providers of focus group sevices, combining up-to-date offices with excellent recruiting. Each facility features large, modern focus group rooms, comfortable viewing areas and lunges, excellent food and amenities, private telephones, and quality audio and video taping. Their NameSource database of over 300,000 consumer, professional, executive and technical respondents means locating the right focus group participants is faster and more economical. |
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Varga Research & Associates, Inc. |
QCS is one of the nation's largest providers of focus group sevices, combining up-to-date offices with excellent recruiting. Each facility features large, modern focus group rooms, comfortable viewing areas and lunges, excellent food and amenities, private telephones, and quality audio and video taping. Our NameSource database of over 300,000 consumer, professional, executive and technical respondents means locating the right focus group participants is faster and more economical. |
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| Company | Description |
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Alliance Research, Inc. |
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Asia Market Intelligence |
Asia Market Intelligence is a full service market research and consultancy company. All directors and senior executives have many years' experience in market research consultancy and management in Asia Pacific, supported by professional staff, with full in-house fieldwork and data processing facilities for all types of quantitative and qualitative projects. They specialize in Asia Pacific regional studies coordinated through their own offices (China, Hong Kong, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand) and in co-operation with recognized quality suppliers in other markets. Prodcut area expertise includes finance, alcoholic drinks, business-to-business, food/soft drinks, consumer products, hotels/travel. Specialist divisions for Agriculture, Business Consulting, Corporate Banking & Investment, Corporate Communication and Sponsorship Research, Healthcare research, Automotive, CSM and Technology Research. |
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BAIGlobal Inc. |
The WorldWide Services division of BAIGlobal provides global marketing consulting and research services; multi-lingual staff has conducted research worldwide for over 20 years; specializing in multi-national studies for market sizing, segmentation, customer satisfaction, new product development, qualitative and business-to-business research. |
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Beta Research Corporation |
Beta Research conducts studies for a wide variety of business sectors including publishing, consumer product manufacturers, consumer service providers, medical firms, financial institutions, government agencies, member organizations/associations, and the media. They are familiar with the types of questions and analyses involved in both consumer and business-to-business research. Studies have included panel, product research, concept/ad testing, market positioning, customer satisfaction, corporate image/perception, subscriber, readership/editorial, circulation, direct marketing, and tracking. These are completed utilizing both quantitative and qualitative techniques including mail, telephone, Internet, mall intercepts, focus groups, and others. Rapid turnaround with in-house data processing/statistical/CRT interviewing. Focus group facilities in New York and Los Angeles. On-staff moderators. |
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Burke, Inc. |
Burke, Inc., headquartered in Cincinnati, Ohio, offers services from five businesss units, and combines competencies across units to offer "Integrated Solutions" across contemporary management models. The Burke Integrated Solution facilitates client business performance goals by assembling critical consulting and research competencies to develop and link key financial and non-financial performance indicators. Burke offers business solutions through five areas of expertise. BURKE MARKETING RESEARCH provides custom marketing research, analysis and consulting for consumer and business-to-business companies to assess marketplace dynamics. BMR creates and applies sophisticated protocols addressing a broad range of marketing issues. BURKE ICE RESEARCH (Information, Communications, Entertainment Research) leverages extensive research knowledge and experience in this rapidly evolving industry group. BURKE QUALITATIVE SERVICES offers state-of-the-art qualitative techniques, including international on-line focus groups. BURKE CUSTOMER SATISFACTION ASSOCIATES offers specialized services in Customer Satisfaction Measurement and Business Management to a wide range of business categories. BURKE CSA's SECURE CUSTOMER INDEX (SCI) provides industry and "best in class" standards for assessing and improving customer-driven processes in order to improve customer retention and loyalty. THE TRAINING & DEVELOPMENT CENTER offers in-depth educational seminars on marketing research, data analysis, customer satisfaction measurement, employee surveys and qualitative research techniques. BURKE STRATEGIC CONSULTING GROUP helps clients optimize organizational performance. The group specializes in: designing strategic marketing plans to increase market effectiveness, streamlining internal processes to deliver optimal quality, customer service and profit, and increasing employee commitment. BSCG services include employee surveys, employee selection systems, advanced value management, strategic market planning and change management. BURKE INTERACTIVE focuses on Internet research and consulting issues. Burke Interactive helps clients use the Internet and emerging media to connect with target markets, employees, and other stakeholders. Burke has developed tools and capabilities in the areas of web data collection, on-line reporting, and web site evaluation. Products include Burke's Digital Dashboard and Webnostics. |
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Dakota Worldwide Corporation |
Dakota Worldwide provides market analysis, consumer research, GIS mapping, visual data bases and demographic information for strategic planning purposes. |
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Greenfield Consulting Group |
Founded in 1983, Greenfield Consulting Group is a leading qualitative consultancy in North America, servicing U.S. and global marketers worldwide. They offer custom, insight-based qualitative research - traditional, online, ethnographic and usability lab, across virtually all product/service categories for both the consumer and business-to-business sectors. Each of their moderators has a minimum of 15 years of senior-level, corporate/agency strategic marketing experience. Services include in-person and online focus groups, depth interviews, idea-generation sessions, strategy development sessions, ethnographies, futuring, and Web-enabled telephone interviews to provide insight for: Branding/Brand Leverage; Marketing Communications; New Product/Service Development; Naming, Packaging, and Positioning; Retailing/E-Retailing; and Web Site/E-Commerce Assessment and Optimization. In addition to broad-based capabilities, they have industry/market-specific teams that include Financial Services, Telecom/Cable, Healthcare/Pharmaceutical, Interactive, Technology/Internet, Beverage (alcohol and non-alcohol), Packaged Goods, Marketing Communications, Tweens/Teens, Ethnic/Urban, and International. |
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Just The Facts, Inc. |
JTF Research is a unique hybrid research and consulting firm. They offer a custom blend of consulting, business/competitive intelligence and marketing research services. They offer extensive secondary/on-line database searching, in-depth phone interviewing, focus groups, customer surveys and customer satisfaction. Additionally, they conduct acquisitions analysis, marketing due-diligence and marketing studies. |
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Market Facts, Inc. |
Market Facts, Inc. is an international, full service custom marketing research organization that specializes in the collection, processing and anlysis of information intended to help its clients make better marketing decisions. The company's primary activity is the design, execution and interpretation of consumer marketing research conducted on behalf of its clients. Market Facts' client list includes a majority of the largest 100 multinational consumer products and services companies, as well as many government agencies. |
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Market Probe, Inc. |
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MORPACE International, Inc. |
MORPACE International, Inc. specializes in strategic research and planning, market analysis, customer and employee satisfaction, relational database management and MIS computer-based advertising testing. MORPACE provides information services for the advertising, automotive, consumer, computer technology, financial services, health care, home improvement, insurance, media, pharmaceutical, public policy, public transportation, utilities and telecommunications industries. |
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Northwest Research Group, Inc. |
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Opinion Dynamics |
Full-service market research with CATI facility. Experienced professionals provide actionable results for over 400 clients in a wide range of industries including energy, healthcare, public policy, restaurants, high tech, and financial services. |
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Roper Starch Worldwide Inc. |
Roper Starch Worldwide is a global marketing research and consulting firm. They provide leading companies, brands and institutions with marketing intelligence services that deliver competitive advantage across the entire management horizon. |
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Schulman, Ronca & Bucuvalas, Inc. |
Marketing and corporate strategy research specialists. Consumer, executive, and industry surveys for market segmentation, positioning, advertising and communications tracking, product development, public policy, customer satisfaction. Full service firm with over 300 CATI interviewing stations on site and extensive executive interviewing. On-line survey and advanced questionnaire design capabilities. Member Global Market Research. |
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Strategic Insights, Inc. |
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Strategy Research Corporation |
Strategy Research Corporation's core business is providing survey research and focus groups throughout the Western Hemisphere. Specialize in U.S. Hispanic and Latin American markets. Provide a full range of marketing services specifically designed to meet clients' strategic market research; market profiles, tracking surveys, etc. |
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The NPD Group, Inc. |
The NPD Group is an international marketing information company headquartered in Port Washington, NY. Founded in 1953, the firm specializes in providing insight into consumer purchasing and behavior via both Internet-based and traditional research methodologies, including online and offline consumer panels and retail panels suppllying point-of-sale tracking data. NPD offers proprietary databases and research expertise in more than 20 industries, including apparel, automotive products, consumer electronics, automotive products, consumer electronics, cosmetics and fragrances, financial services, food, foodservice, footwear, housewares, information technology, interactive entertainment, new media, pharmaceuticals, toys, and more. The firm also offers a full range of capabilities and analytical tools for ad hoc research. NPD is the developer of the revolutionary Web audience measurement technology now marketed by its successful spin-off Media Metrix, Inc. |
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The PreTesting Company. |
Exclusive patented technologies allow the testing of even rough ads, commercials, direct mail, F.S.I.'s and packaging in "real world" simulators for zapping, recall, eye movement tracking, persuasion, competitive imagery and predictive diagnostics in over 120 USA/International sites. |
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| Company | Description |
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Just The Facts, Inc. |
JTF Research is a unique hybrid research and consulting firm. They offer a custom blend of consulting, business/competitive intelligence and marketing research services. They offer extensive secondary/on-line database searching, in-depth phone interviewing, focus groups, customer surveys and customer satisfaction. Additionally, they conduct acquisitions analysis, marketing due-diligence and marketing studies. |
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USADATA.com |
USADATA.com provides a suite of on-line applications delivering marketing research and sales prospecting information, to help clients understand their customers better and find ways to reach new ones. Information is supplied from over 20 data and technology partners and is delivered on a pay-as-you-go basis through their public website (www.usadata.com) or through internet portals customized for corporations of vertical industries. |
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Audits & Surveys Worldwide |
ASW is a full-service marketing research firm offering commercial, industrial, technology, financial, legal, institutional, governmental and academic clients in more than 90 countries a wide variety of syndicated and custom services. Services include: measurement of continuous retail sales, product and service distribution, test marketing, in-store promotion testing, consumer and industrial surveys, customer satisfation studies, technology audits and surveys and media, financial, public opinion, demographic, government and litigation research. |
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BAIGlobal, Inc. |
The Worldwide Services division of BAIGlobal provides global marketing consulting and research services; multi-lingual staff has conducted research worldwide for over 20 years; specializing in multi-national studies for market sizing, segmentation, customer satisfaction, new product development, qualitative and business-to-business research. |
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Roper Starch Worldwide, Inc. |
Full service research and coordination conducting market research in more than 80 countries via their network of partners and regional offices. Their expertise lies in the management and coordination of complex, multi country studies as well as in market entry strategy, investment risk analysis in emerging marketing like China, Russia, India, Brazil, etc. Clients can also avail themselves of Roper Reports Worldwide consumer database service, either through individual data products and services, or in packages of full-service consulting tailored to global marketers. The current wave of this 30 country, 30,000 respondent database features proprietary segmentations of consumers 13-65, on the basis of brand and personal values, lifestage, and nationality (the 3 key drivers of global consumers). Extensive information on technology, media, personal appearance, shopping styles, and many more areas are represented, along with an anlaysis of Global Power Brands. |
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| Company | Description |
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Direct Response Corporation |
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The PreTesting Company |
Exclusive patented technologies allow the testing of even rough ads, commercials, direct mail, F.S.I.'s, and packaging in "real world" simulators for zapping, recall, eye movement tracking, persuasion, competitive imagery and predictive diagnostics in over 120 USA/International sites. |
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Cambridge Associates, LTD. |
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Looking Glass |
Looking Glass, Inc. is a marketing strategies company that helps both online and off-line consumer marketers understand and communicate more effectively with customers and prospects. Its proprietary product, Cohorts, is highly effective becasues it's a household-level (not geodemographic) market segmentation system, so it helps clients target the right households, not just neighborhoods. That means clients can get to know their customer types as individuals, not just clusters of data, and reach out to them with personalized messages and programs. |
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Student Monitor LLC |
Student Monitor is the only nationally syndicated market research study of the college student market published for the benefit of marketers targeting college students as a consumer group or for recruitment purposes. Student Monitor is a portfolio consisting of a base Lifestyle & Media study complemented by four, in-depth, industry-specific studies (Automotive, Telecommunications, Financial Services, and Computing & The Internet). Published twice annually (Spring and Fall semesters), Student Monitor findings are based on intercept interviews conducted by professional market researchers among 1,200 four year, full-time undergraduate college students enrolled at 100 representative colleges and universities throughout the US. Student Monitor subscribers participate in the development of each survey questionnaire prior to its fielding, receive an on-site, in-person presentation of key findings, have the opportunity to include proprietary questions (additional cost) and may access findings and data points in a variety of formats. |
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| Company | Description |
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Maritz Research |
Maritz offers custom marketing research studies globally from concept development, study design, and data collection through the analysis and reporting of results. |
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Second to None, Inc. |
North America's premiere provider of customer service measurement programs. Specializing in mystery shopping, competitive benchmarking, workplace satisfaction and organizational improvement programs. |
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| Company | Description |
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Bernett Research Services |
Family owned and operated since 1972. Quantitative and Qualitative Research Services. Dedicated energetic professionals. Over 200 CATI equipped company owned phone center. They bureau. Computer lab. Four focus suites featuring high speed internet access at our Boston Headquarters. |
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QCS/Quality Controlled Services |
QCS is one of the nation's largest providers of focus group services, combining up-to-date offices with excellent recruiting. Each facility features large, modern focus group rooms, comfortable viewing areas and lounges, excellent food and amenities, private telephones, and quality audio and video taping. Their NameSource database of over 300,000 consumer, professional, executive, and technical respondents means locating the right focus group participants is faster and more economical. |
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| Company | Description |
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Centris |
CENTRIS is a daily specialized national telephone omnibus survey that also tracks penetration and usage for over 60 communications, entertainment and technology products and services in more than 1,000 random households each week. Customized cross-tabs available in seven business days. Accumulated database of 125,000+ households available for data extracts, custom analytical reports or follow-up studies. |
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ICR/International Communications Research |
Interview teens quickly and cost effectively with TeenEXCEL - the national telephone omnibus service targeting 12 to 17 year olds. 500 nationally representative teens equally distributed between males and females and young and old are interviewed in each wave of TeenEXCEL. Full tabulaar data and included demographic profile are available only one week after start of interviewing. Costs are calculated on a per question basis - $575 or less per question. Developed and conducted by ICR - experts in omnibus research. |
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Roper Starch Worldwide, Inc. |
Roper Starch Worldwide is a global marketing research and consulting firm. They provide leading companies, brands and institutions with marketing intelligence services that deliver competitive advantage across the entire management horizon. Monthly, in-home omnibus and regularly scheduled online omnibus. |
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The PreTesting Company |
Exclusive patented technologies allow the testing of even rough ads, commercials, direct mail, F.S.I.'s, and packaging in "real world" simulators for zapping, recall, eye movement tracking, persuasion, competitive imagery and predictive diagnostics in over 120 USA/International sites. |
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| Company | Description |
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Data Recognition Corporation |
Data Recognition Corporation provides custom survey consulting and processing services including survey design, focus groups, sample selection, project management, large-scale data collection including Internet/Web surveys, on-line reporting and statistical analysis to business, government and education markets. |
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Decision Analyst, Inc. |
Full-service marketing research firm. Decision Analyst leads the industry with its internet research capabilities. Our Internet-based research systems include: Copycheck (early-stage advertising tracking system); Optimaj (product testing system); and Conceptor (new product testing system). Their online opinion panel has over 1,000,000 in the U.S., Canada and Europe. They also do: new product research, strategy research, econometrics counseling, and statistical science. Their National Survey Center has 65 CATI workstations. Major industries served are packaged goods, retailing, food service, beverages, and high technology. |
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Greenfield Online, Inc. |
Greenfield Online, Inc. is a pioneer and leading provider of marketing research on the Internet. They produce faster, better and richer research than available using offline methods through a combination of 100% Internet-enabled proprietary technology, high-quality online respondent panels and experienced research professionals. Their products and services include: CUSTOM RESEARCH SERVICES Full service quantitative and qualitative research tailored to their client's specific research needs including Branded Custom Research Services, FocusChat online focus groups, MindStorm online brainstorming, Private Label Custom Research Services, FieldSource custom service for marketing researchers who have no or limited Internet research capabilities. SYNDICATED RESEARCH SERVICES Research and data compiled and packaged for off-the-shelf or subscription sales to multiple clients. Digital Consumer Studies - Market Intelligence on selected research topics. NetReach Vertical Market Studies - Studies conducted among their NetReach vertical panels representing hard-to-research groups. DigitalConsumerStore - Allows immediate online purchase of their Digital Consumer branded studies. SELF-DIRECTED RESEARCH SERVICES QuickTake.comSM - A self-directed Intenret based survey tool that rapidly captures feedback from a general or targeted online audience. |
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SPSS MR |
SPSS MR is the worldwide leader in software and services for market research, offering a "toolbox" of integrated software solutions for all of their clients CATI, CAPI (laptop and CE), Web and paper survey needs. Their solutions are genuinely end-to-end, streamlining the entire research process from survey design and data collection to advanced analysis and publishing of results. SPSS MR also offers an array of services including Web survey administration and hosting, advanced database design and data mining consultation. SPSS MR is committed to working in partnership with customers by offering 24-hour help desk support, customized training and an international network of offices. |
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| Company | Description |
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Marketing Research Association |
MRA is dedicated to promoting excellence in the marketing and opinion research industry by providing members with a variety of opportunities for advancing and expanding their marketing research, technology and related business skills. To protect the marketing research environment, MRA acts as an advocate with appropriate government entities, other associations, and the public. Since 1954, MRA has grown to encompass companies and professionals in all segments of marketing and opinion research, including data collectors, full-service research companies, and users of research. |
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| Company | Description |
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Cox Target Media |
Cox Target Media captures the best audience--high income households nationwide, local consumers, Internet users, and small businesses... providing full service direct marketing solutions with Val-Pak, Carol Wright, valpak.com, Cox Sampling, and new Internet ventures. Cox Target Media is a subsidiary of Cox Enterprises, one of the top ten largest media companies in North America. |
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Decision Analyst, Inc. |
Maritz offers highly-efficient random, listed, or targeted telephone samples. A flat rate fee of 10 cents per number means there are no extra charges for job set-up, cell/quota definitions, custom area definitions, or a host of other services. There are no fixed annual fees. Advanced technology ensures the accuracy and efficiency of their client's sample. |
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Scientific Telephone Samples |
Top quality full service random digit (RDD) listed, and business samples. Listed and business sample starting at 8 cents per number. Lowest RDD prices - 2c to 5c per number, depending on volume. Fast turnaround. Any geography or sampling methodology. Disconnect screening, demographic targeting, radius sampling, free business purging, record coding, and expert sampling advice. Plus, order RDD samples from a desktop 24 hours a day using STS-OnLine. |
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SDR Sampling Services |
SDR Sampling Services provides quality RDD and listed residential sample for telephone and mail surveys. Using GENESYS Sampling Software, they can generate samples defined by virtually any geographic or demographic criteria. They offer a complete array of targeted samples to reach low incidence populations. They also offer services to clean RDD samples of non-productive numbers, as well as full demographic reporting capabilities and radius mapping. Their team of sample experts provide consultation on sample design and sample size determination to meet even the most challenging survey requirements. |
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Survey Sampling, Inc. |
SSI provides a complete line of statistically accurate and cost-efficient samples for survey research including E-Samples. Order samples online with SSI-SNAP software. Samples available for 18 countries in North America and Europe. Targeted samples based on income, age, race/ethnic origin. Target life styles, hobbies, products purchased with SSI-LITe. Select Business samples by SIC code, employee size, sales volume, other criteria. Partners with survey researchers since 1977. |
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| Company | Description |
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Just The Facts, Inc. |
JTF Research is "Your Information Source" for everything from Quik Research to comprehensive secondary studies. If you're spending too much of your valuable time searching for information, or what you've found is incomplete... then consider JTF Research where "Secondary Research is primary to us." We access thousands of uncommon sources on a global basis, casting the widest net in retrieving difficult-to-find information. JTF uses an extensive array of resources: proprietary on-line databases, internal and external libraries, in-depth and quick phone interviewing and the Internet. Our quality deliverables include professional "executive summaries and analysis", not just data. |
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MarketResearch.com |
MarketResearch.com is the business to business marketplace for expert industry intelligence. They provide top executives and research professionals with value-added information to keep ahead of the rapidly evolving global market. With over 250 content providers and over 5,500 current publications, MarketResearch.com is the broadest distributor of syndicated market research reports on thousands of domestic and international industry categories. Powered by an XML processor, the MarketResearch.com search engine guarantees a rich and responsive search and retrieval experience for the user. Save time, stay current, and make better decisions with MarketResearch.com |
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| Company | Description |
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ACNielsen Burke Institute |
What do you get when the largest marketing research company in the world acquires the global leader in marketing research training..... ACNielsen Burke Institute, formerly The Burke Institute. For 24+ years they have been offering marketing research training seminars for researchers around the world. Through more than 3,000 marketing research seminars on 25 topics in 35 countries, they have gained a thorough understanding of what participants want from their learning experience. |
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Burke: Training & Development Center. |
Burke, Inc., headquartered in Cincinnati, Ohio, offers services from five businesss units, and combines competencies across units to offer "Integrated Solutions" across contemporary management models. The Burke Integrated Solution facilitates client business performance goals by assembling critical consulting and research competencies to develop and link key financial and non-financial performance indicators. Burke offers business solutions through five areas of expertise. BURKE MARKETING RESEARCH provides custom marketing research, analysis and consulting for consumer and business-to-business companies to assess marketplace dynamics. BMR creates and applies sophisticated protocols addressing a broad range of marketing issues. BURKE ICE RESEARCH (Information, Communications, Entertainment Research) leverages extensive research knowledge and experience in this rapidly evolving industry group. BURKE QUALITATIVE SERVICES offers state-of-the-art qualitative techniques, including international on-line focus groups. BURKE CUSTOMER SATISFACTION ASSOCIATES offers specialized services in Customer Satisfaction Measurement and Business Management to a wide range of business categories. BURKE CSA's SECURE CUSTOMER INDEX (SCI) provides industry and "best in class" standards for assessing and improving customer-driven processes in order to improve customer retention and loyalty. THE TRAINING & DEVELOPMENT CENTER offers in-depth educational seminars on marketing research, data analysis, customer satisfaction measurement, employee surveys and qualitative research techniques. BURKE STRATEGIC CONSULTING GROUP helps clients optimize organizational performance. The group specializes in: designing strategic marketing plans to increase market effectiveness, streamlining internal processes to deliver optimal quality, customer service and profit, and increasing employee commitment. BSCG services include employee surveys, employee selection systems, advanced value management, strategic market planning and change management. BURKE INTERACTIVE focuses on Internet research and consulting issues. Burke Interactive helps clients use the Internet and emerging media to connect with target markets, employees, and other stakeholders. Burke has developed tools and capabilities in the areas of web data collection, on-line reporting, and web site evaluation. Products include Burke's Digital Dashboard and Webnostics. |
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HealthFocus, Inc. |
HealthFocus sells market research reports in the areas of: organics, vegetarianism, immunity, functional foods and nutraceuticals, natural food store shoppers, soyfoods, dietary supplements, and consumer health trends. |
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Bernett Research Services |
Family owned and operated since 1972. Quantitative and Qualitative Research Services. Dedicated energetic professionals. Over 200 CATI equipped company owned phone center. They bureau. Computer lab. Four focus suites featuring high speed internet access at their Boston Headquartes. |
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Cambridge Associates, LTD. |
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Maritz Research |
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MarketTools, Inc. |
MarketTools, headquartered in Sausalito, California, is the premier developer of Web-hosted market research and feedback solutions. The company's Web-based market research and feedback products help businesses of all sizes gather the critical information they need to make the best business decisions. Its comprehensive research applications are designed for professional researchers who need robust capabilities and flexibility; and its online feedback tool, Zoomerang, is ideal for both corporate departments and small businesses. MarketTools is driving the evolution from traditional telephone and mail-based research methodology to an online model. Online researchers get complete survey customization and control, real-time reporting and sophisticated analysis capabilities for a fraction of what traditional research costs. |
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Roper Starch Worldwide, Inc. |
Roper Starch Worldwide is a global marketing research and consulting firm. They provide leading companies, brands and institutions with marketing intelligence services that deliver competitive advantage across the entire management horizon. |
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SPSS MR |
SPSS MR is the worldwide leader in software and services for market research, offering a "toolbox" of integrated software solutions for all of their clients CATI, CAPI (laptop and CE), Web and paper survey needs. Their solutions are genuinely end-to-end, streamlining the entire research process from survey design and data collection to advanced analysis and publishing of results. SPSS MR also offers an array of services including Web survey administration and hosting, advanced database design and data mining consultation. SPSS MR is committed to working in partnership with customers by offering 24-hour help desk support, customized training and an international network of offices. |
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Advertising Agencies Business-to-Business Interactive Research |
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Mizerek Advetising, Inc. |
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American Business Press |
Established in 1907, American Business Press is the industry association for global information providers. ABP's 187 members publish over 1,200 publications serving 181 industries and reaching 39 million decision-makers. As a service to its members and to the publishing, advertising and marketing industries, ABP has compiled numerous publications providing solutions for advertising, marketing, managing, research and education. New this year, ABP's Media Source Book is used by publishers, educators and marketers. This reference book is "The Definitive Source of Business Marketing Information." It provides comprehensive data on industry-by-industry webtrends, Web trends, Trade Shows, Custom Publishing, Research Production, Circulation,... |
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Engage Media |
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Hot Liquid Media, Inc. |
Hot Liquid Media, Inc. is an advertising company shaping the guerilla marketing world. Specializing in Coffee Sleeves and Bar Coasters, their innovative products can be seen throughout the day in various social and relaxed environments. |
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MediaMark Research, Inc. |
Custom Research Division designs and executes quantitative studies for publications and marketers including newsstand, subscriber and audience studies for business and consumer publications, and recontact studies of known users/non-users of products and services. |
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Novus Marketing, Inc. |
Novus Marketing is the nation's leading discount print media buying agency. Through aggressive negotiations with 1,400+ newspapers and magazines, Novus provides clients the competitive rates. Strategic research, planning, buying, analysis, digital ad traffic and electronic tearsheeting. |
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Kantar Media Research |
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Nielsen Media Research, Inc. |
Nielsen Media Research, Inc. is a subsidiary of VNU USA, Inc. which also includes BPI Communications, Inc., Bill Communications, Inc., SRDS and VNU Marketing Information, Inc. Nielsen Media Research is the leading provider of television audience information and related services in the United States and Canada. VNN USA is a division of VNU one of the world's leading publishing and information companies and has leading market positions in consumer magazines, directories and information services, business information, as well as educational publishing. Worldwide, VNU employs approximately 15,000 people and has annual revenues of more than $2.8 billion. |
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Simmons |
Simmons, a syndicated multimedia research company, gives clients the ability to clearly identify and position their brand in the eyes of today's consumer by providing the tools needed to develop strategic campaigns and marketing programs that will move the sales needle. Using a consumer-centric approach uniting point of sale with point of media, Simmons explores the depths of what really makes consumers tick, helping clients to make sense of today's complex marketplace. The National Consumer Survey--a syndicated marketing study of adults, 18+ as well studies covering kids, teens and Hispanics, online users and computer professionals. Custom and omnibus primary data collection. Transactional data that matches consumer spending with media, lifestyle and brand preferences. International databases on foreign consumers. Systems for detailed analysis including mapping and clustering. |
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Premiums/Incentives |
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PromoMart |
PromoMart is the largest online shopping site for imprintable gifts and promotional products. Visitors find thousands of items--and ideas on how to use them. Shop for everything from flashlights to fine crystal on PromoMart. |
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BMG Special Products |
BMG Special Products (a unit of BMG Entertainment, the #2 U.S. record company) specializes in the creation and production of music premiums in all genres (Pop, Country, Rock...) to motivate any demographic. They also feature two incentive programs, Music Awards and CUSTOMCD, designed to excite employees/customers. The successful Music Awards program enables people to choose among hundreds of top albums, while their new CUSTOMCD program empowers people to build their own CD from hundreds of hits! Both of these full-service programs are impactful, easy to implement, customizable, and available on-line. |
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Attitudes General Lifestyles |
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SRI Consulting |
Use VALS consumer psychographics to identify relevant targets and understand what drives their behavior. Go beyond demographics. Discover who has affinity with a product/service and why. Learn how to effectively communicate with a target and identify their media preferences. Use GeoVALS to find concentrations of the target by ZIP code/block group. Call VALS for custom survey design, focus groups or one-to-one interviews. VALS experts in quantitative and qualitative research are ready to assist clients with new product design, targeting, branding, media planning, creative and insight, and on-line advertising. |
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Novak Marketing Inc. |
Offers a unique consumer segmentation method based on psychological type. |
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Roper Starch Worldwide Inc. |
Proprietary psychographic segmentations about (a) present values, (b) life events, and (c) leading edge constraints have been created to help US and global clients to better understand what is in the hearts and minds of consumers and how that relates to media behavior. |
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Experian Marketing Solutions |
Experian helps its customers identify and reach targeted audiences, utilizing its comprehensive, proprietary INSOURCE database encompassing geographic, demographic, lifestyle and behavioral information on morethan 95 percent of US households. Other Experian services include consumer and business information, database marketing solutions, analytical and segmentation tools, list processing, mail production services, consulting and research. |
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PerformanceData |
PerformanceData is a full-service provider of individual, household, neighborhood and market area level data for database marketing applications. The file contains more than 160 million adults who are age 18 plus and is the most comprehensive database available for adult American consumers. More than 350 demographic and behavioral attributes are available for direct marketing, response modeling, list segmentation, database enhancement, customer profiling and analytical-based marketing decisions. |
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Customer Relations Management Direct Marketing Focus Group Software Sampling Services Software Services Statistical Survey Research Survey Scanning |
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Xchange, Inc. |
Xchange, Inc. (formerlly Exchange Applications) optimizes interactive relationships between customers and companies. Grounded in the principle of permission-based marketing, its eCRM software ensures that customer communications are relevant, timely and coordinated across all channels. More than 120 companies in 28 countries use Xchange's solutions to earn a greater share of their customers' business. |
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USADATA.com |
A Direct Mail Portal from USADATA.com is a unique sales tool to meet the needs of the corporate office and a field sales organization. Using the Internet, field sales and marketing professionals can order a mailing list and have it automatically sent out on company-approved collateral. Targeting can be improved with our research-enhanced lists, existing customers can be removed from lists, and the corporate office can track field-driven mail efforts. |
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Columbia Information Systems |
The Perception Analyzer (PA) is a hand-held, dial-based, interactive group communication system that operates with a Windows '95/'98/NT computer. The PA is used extensively for market, media, political and opinion research surveys, as well as consensus building, meeting facilitation, and academic curriculum support. Strengths of the system include use in focus groups, ad testing and global research. |
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GENESYS Sampling Systems |
Providing the most efficient, fastest and least expensive sample design and generation capabilities available, GENESYS Sampling Systems can be installed at your location, on your PC, as an in-house stand-alone system. Add-on modules include ZIP Code, Demographic, Congressional District, Census Tract, PRIZM clusters, and business and non-working number purging. |
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Scientific Telephone Samples |
Top quality full service random digit (RDD), listed, and business samples. Listed and business sample starting at 8 cents per number. Lowest RDD prices - 2c to 5c per number, depending on volume. Fast turnaround. Any geography or sampling methodology. Disconnect screening, demographic targeting, radius sampling, free business purging, record coding, and expert sampling advice. Plus, order RDD samples, from your desktop 24 hours a day using STS-OnLine. |
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Survey Sampling, Inc. |
SSi-SNAP software lets clients place sample orders using their own PC and modem, combining the time and cost savings of in-house sample production with SSI's 23 years experience. |
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Sony Disc Manufacturing |
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SPSS MR |
SPSS MR is the worldwide leader in software and services for market research, offering a "toolbox" of integrated software solutions for all of their clients CATI, CAPI (laptop and CE), Web and paper survey needs. Their solutions are genuinely end-to-end, streamlining the entire research process from survey design and data collection to advanced analysis and publishing of results. SPSS MR also offers an array of services including Web survey administration and hosting, advanced database design and data mining consultation. SPSS MR is committed to working in partnership with customers by offering 24-hour help desk support, customized training and an international network of offices. |
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Apian Software |
Survey Pro is a total survey solution. Design published questionnaires using automated layout tools. Enter data into automatically generated screens, or import via scanners, email or web. Analyze responses with tools ranging from basic frequencies to complex cross-tabulations. Create professional reports with point-and-click tablesm, pie charts, bar graphs,... |
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Applied Decision Analysis LLC |
ADA's market models and market research support product design for launch, pricing, R&D investments, marketing strategy, and service/support programs. Extensive experience in: computer industry, health care, business-to-business services, automotive, electric utilities, computer storage, software, graphic arts, printers, pharmaceuticals, telecommunications. |
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Computers for Marketing Corp. |
CfMC is the largest supplier of CATI software (SURVENT)in the US. Other products offered: SCRIPT COMPOSER for designing questionnaires for CATI, CAPI, and Web interviewing using click, drag and drop features; WEB-SURVENT to conduct surveys on the Internet; SOUND-SURVENT to play music/commercials during an interview, record and playback open end verbatims. Also offers a full-featured tabulation and reporting system (MENTOR). Software is available for DOS, Windows, UNIX and HP3000 systems. In addition, CfMC operates two service bureaus for survey data entry, coding and tabulation. |
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Mercator Corporation |
SNAP, an integrated PC survey design and analysis software for creating and analyzing surveys. Add-on modules provide the capacity to create and conduct surveys via email andthe worldwide web; scanning and Windows CE. Built in data import/export functionality for ASCII, Tab- or Comma-delimited and SPSS file formats. Presentation of results include: cross tabulations, frequency and grid tables, descriptive statistics and 2D/3D graphics. Available for most PC OS. Full service bureau capabilities. |
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PRO-T-S Telephony Systems |
PRO-T-S is the first Computer-Assisted Dialing and Interviewer Management system created specifically for survey research environments. Designed, developed and supported by researchers, by integrating computer and telephone hardware and software, the system significantly improves interviewer productivity and accuracy, while reduciing your costs. Add-on modules include Research Predictive Dialing. Digital Sound Management, CTI, IVR, ACD, Remote Monitoring and Administrative features. |
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Productive Access, Inc. |
PAI's mTAB Research Analysis Software provides unprecedented power for the analysis of survey research data on a personal computer. mTAB, a standard in the automotive industry, is ideally suited for planning and marketing professionals who need immediate access to survey research information. |
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Quick-Trak Database Solutions |
Get answers from research fast and easy. QuickTracker is an ingeniously simple-to-use data analysis tool that runs right from a clients desktop. A user does not have to be a researcher to understand the results. Simply point and click to access the data, create new cross-tabs & generate tables, charts and graphs. |
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SPSS MR |
SPSS MR is the worldwide leader in software and services for market research, offering a "toolbox" of integrated software solutions for all of their clients CATI, CAPI (laptop and CE), Web and paper survey needs. Their solutions are genuinely end-to-end, streamlining the entire research process from survey design and data collection to advanced analysis and publishing of results. SPSS MR also offers an array of services including Web survey administration and hosting, advanced database design and data mining consultation. SPSS MR is committed to working in partnership with customers by offering 24-hour help desk support, customized training and an international network of offices. |
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Principal Products, Inc. |
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SPSS MR |
SPSS MR is the worldwide leader in software and services for market research, offering a "toolbox" of integrated software solutions for all of their clients CATI, CAPI (laptop and CE), Web and paper survey needs. Their solutions are genuinely end-to-end, streamlining the entire research process from survey design and data collection to advanced analysis and publishing of results. SPSS MR also offers an array of services including Web survey administration and hosting, advanced database design and data mining consultation. SPSS MR is committed to working in partnership with customers by offering 24-hour help desk support, customized training and an international network of offices. |
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The PreTesting Company, Inc. |
Exclusive patented technologies allow the testing of even rough ads, commercials, direct mail, F.S.I.'s and packaging in "real world" simulators for zapping, recall, eye movement tracking, persuasion, competitive imagery and predictive diagnostics in over 120 USA/International sites. |
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Agencies Business To Business Inbound/Outbound Services Lists Outbound |
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Direct Response Corporation |
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Direct Response Corporation |
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Mark Facey & Compapny |
Conduct personal interviews and mine valuable information from the target audience. |
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Ameridial, Inc. |
Complete inbound & outbound telemarketing, direct mail, Email response & web-chat. |
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Direct Response Corporation |
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Dunhill International List Co., Inc. |
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Premium Marketing Systems, Inc. |
Their 38 predictive dialing stations and experienced staff are affordable, open to ideas, and responsive. |
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The PreTesting Company, Inc. |
Exclusive patented technologies allow the testing of even rough ads, commercials, direct mail, F.S.I.'s and packaging in "real world" simulators for zapping, recall, eye movement tracking, persuasion, competitive imagery and predictive diagnostics in over 120 USA/International sites. |
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Go to: Marketing Resources / Tools 2002-03
Go to: MKT 361 Marketing Management & Decision Making Seminar
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