MKT 391

Marketing Strategies

Online Populations

 Professor:
Office:
Office Hours:

Phone:
E-mail:
Time:

Location:

 Dr. Aspy P. Palia
SCB Room C-402-e via Zoom
Section 1: T,Th 10:00 - 10:30 am & via Zoom by appointment
Section 2: T,Th 3:00 - 3:30 pm & via Zoom by appointment
956-8642 (Work); 947-5144 (Home)
aspy@hawaii.edu
Section 1: T,Th 10:30 - 11:45
Section 2: T,Th 12:00 - 1:15
Section 1: SCB Room E202
Section 2: SCB Room E202


Index
Asia
Europe
Middle East/Africa
North America
Oceania

Source: CyberAtlas

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Asia Online Populations

Country # Online Period % of Adults % of Population Source Date
China est. 9.4 m.
from 1.4 m.
1.175 m.
 by 2002
in 1997
June 30, 1998

IDC Research

China NIC 		Nov. 16, 1998
India 500,000
 Govt. monopoly


Nov. 17, 1998
Japan 11.5 m.
 October 1998

Nikkei Market Access
 Nov. 13, 1998
Malaysia 250,000
est. 2.2 m.
by 2001

Cybergeography
 Nov. 25, 1998
Singapore 250,000
est. 1.5 m.
by 2001

Cybergeography
 Nov. 25, 1998
Sri Lanka 14,000
est. 50,000
by 2000

NUA
 Nov. 16, 1998
Taiwan >2.4 m.

>10% of 21 m.
 AsiaBizTech
 Nov. 20, 1998
Vietnam 15,000
6,000
in first 6 months

AsiaBizTech
 Dec. 10, 1998

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Europe Online Populations

Country # Online Period % of Adults % of Popln. Source Date
Austria 362,000


IDC Research
 Nov. 4, 1998
Belgium 1.32 m.
est. 416,000
 Jan-June 1998
by 2000
15.9%
 Initiative Media
Grid Electronic
 Nov. 19, 1998
Denmark 682,000
 January 1998

IDC Research
 Nov. 13, 1998
Finland 1.43 m.
37%
 28%
 Talaoustutkimus Oy
 Dec. 1, 1998
France 2.9 m.
est. 2.5 m.

6%
 NOP Research
Mediangles Survey 		Nov. 25, 1998
Germany >12 m.
est. 7 m.
in March 1998

GfK
NOP Research 		Nov. 4, 1998
Ireland 495,000

11%
 Amarach Consulting
 Nov. 13, 1998
Italy 1.4 m.
2.5% of 56.8 m.
IDC Research
 Dec. 7, 1998
Norway 600,000
13.7%
IDC Research
 Dec. 7, 1998
Netherlands 3.3 m.

27%
 Pro-Active
 Dec. 10, 1998
Portugal 200,000
2.02% of 9.9 m.
 1.9%
 IDC Research
 Dec. 7, 1998
Spain 2.25 m.
est. 8.74 m.
by 2001
6.6%
 Spanish Internet
Users Assocn (AUI)
 Nov. 4, 1998
Sweden est. 1.3 m.

14.6% of 8.9 m.
 IDC Research
 Dec. 7, 1998
Switzerland 700,000
9.7%
IDC Research
 Dec. 7, 1998
U.K. >7 m.

15%
 InternetTrak
 Nov. 17, 1998

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Middle East / Africa Online Populations

Country # Online Period % of Adults % of Population Source Date
Egypt 400,000


ArabiaTech
 Nov. 16, 1998
Israel 500,000
 July 1998
10%
 SM Michael Eitan
 Nov. 16, 1998
South Africa 1.04 m.
 Nov. 1998

Media Africa
 Nov. 30, 1998

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North America Online Populations

Country # Online Period % of Adults % of Population Source Date
Canada 6.3 m.
8.9 m.
 weekly in 1998
>age of 12
 26%
ComQUEST
AC Nielsen
 Nov. 16, 1998
March 1998
Mexico 500,000
 by end 1998

MORI de Mexico
 Oct. 27, 1998
U.S.A. 53.5 m.
43.6 m.
72.0 m.
 adults
in avg. 30-days
have access
 27%
Cyber Stats
Mediamark Research
 Nov. 5, 1998
May 1998

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Oceania Online Populations

Country # Online Period % of Adults % of Population Source Date
Australia 4.2 m.
 Aug. 1997/1998
 23%
Australian
Bureau of Stats.
 Dec. 3, 1998

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