MKT 391 Marketing Strategies Course Homepage

Professor: Office: Office Hours: Phone: E-mail: Time: Location:

Dr. Aspy P. Palia SCB Room C-402-e via Zoom Section 1: T,Th 10:00 - 10:30 am & via Zoom by appointment Section 2: T,Th 3:00 - 3:30 pm & via Zoom by appointment 956-8642 (Work); 947-5144 (Home) aspy@hawaii.edu Section 1: T,Th 10:30 - 11:45 am Section 2: T,Th 12:00 - 1:15 pm Section 1: SCB Room E202 Section 2: SCB Room E202

PARAMETERS Course Outline Course Schedule Course Grading Getting Started List of Abbreviations Marketing Discipline Simulation Benefits Simulation FAQ Simulation Performance Teams - Industry C | E COMPETE Registration / Login FEEDBACK Forms Co. / Brand Names & Goals COMPETE Marketing Decision Form Suggestion/s | WWAs Surveys Marketing DSS Packages PPA Graphics Package PPM Graphics Package Simulation Debriefing Course Engagement

ASSIGNMENTS Individual Report Weekly Writing Assignments (WWAs) Team Assignments DSS Package / PPM / PPA Graphics Communicating Marketing Info Communication Tips Presentation Techniques Graphics Packages Product Portfolio Analysis Product Positioning Map BCG Matrices Template - BCG NPB & Trends Worksheet WORKSHEETS COMPETE Analysis Programs - CAP COMPETE Analysis Worksheets COMPETE Performance Worksheets Multiple Regression Results & Sales Forecast DSS Packages Videos & Articles MANUSCRIPTS Accelerating Engagement & Learning via Early Decision Support Mediation (2023) Augmenting Engagement & Learning via Decision Support (2022) Sustaining Engagement & Learning in a Pandemic (2021) Enhancing Experiential Learning via Sustained Student Engagement (2020) Enhancing Experiential Learning via Phased Simulation Debriefing (2019)

RESOURCES Asia-Pacific Mktg. Websites Asia-Pacific Region Websites Marketing Jobs Help | MarketingCareersZone.com Marketing Facts, 2001 Marketing Journals Marketing Media Resources Marketing Resources / Tools 2000-01 | 2002-03 National Online Populations Selected B-to-C Websites - 1999 Top 200 B-to-B Websites - 1998, '99, 2000, '01 Top Computer Industry Websites - 1997, 1998, 1999 Useful Marketing Websites SEARCH ENGINES / DIRECTORIES Proquest One Business for consumer research Asian Business (ProQuest) Business Source Premier Emerald Fulltext IBISWorld for market / industry research ingenta (UnCover) LexisNexis Academic Universe Library Marketing Databases

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